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Mall digital proposal

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Creative Digital Agency
Creative Digital Agency

proposing several digital suggestions for a mall.

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AL Augmented Loyalty brand enhancement proposal
THE IDEA Enhancing existing loyalty rewards program to create personalized amazing shopping experiences using digital and social media technologies. A brand that differentiates by showing its care and appreciation for its customers by using technology that bridges the digital and the real world.
AL INTEGRATEDSHOPPINGEXPERIENCE RFID TECHNOLOGY AUGMENTED REALITY ON MOBILE APP MOBILE TECHNOLOGY IN-STORE CUSTOMER RELATIONS STRATEGY SOCIAL MEDIA STRATEGY EXTENDED REWARDS & SERVICES CONTENT MARKETING STRATEGY
51 2 3 4 6 MOBILE APP DESIGNED TO ENHANCE SHOPPING EXPERIENCE STORE & RFID DIGITAL INTERACTION MOBILE APP & AR CONTENT MARKETING SOCIAL MEDIA ENGAGEMENT EXTENDED REWARDS & CUSTOMER SERVICE Notifications Feedback & survey Social media hub Augmented reality Interact with mallRewards management
RFID REWARDS SYSTEM STORE DETECTS CUSTOMER NOTIFICATION SENT TO APP •  Discounts •  Promotions •  Events •  Type of member •  Alerts customer service STORE ANALYTICS •  Behavior pattern •  Hotspot measurement DIGITAL INTERACTION •  Lucky draw games •  Information •  Entertainment
DRIVE FOOT-FALL TO UNDER VISITED AREAS Retailers Digital Strategy Shoppers
SOCIAL MEDIA HUB STRATEGY Example SM Mall in Philippines here
SOCIAL MEDIA HUB STRATEGY “a platform to engage with your customers take ownership on your branding social page truly own the data of your fans big data - insight, not just email address long term cost saving on online media buy" content aggregation & curation Aggregate content from multiple sources including social networks, blogs, publisher sites, influencers etc. When users interact with the posts, you collect precious data.
CONTENT MARKETING STRATEGY Content creates trust. And trust is the filter in which all business success must pass through. Sainsbury  example     here  
DIGITAL & SOCIAL STRATEGY Shopper Digital Social Mobile app engagement Digital wall & floor interaction Socialhub strategy Content Marketing RFID Rewards integration
THANK YOU!

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Mall digital proposal

  • 2. THE IDEA Enhancing existing loyalty rewards program to create personalized amazing shopping experiences using digital and social media technologies. A brand that differentiates by showing its care and appreciation for its customers by using technology that bridges the digital and the real world.
  • 3. AL INTEGRATEDSHOPPINGEXPERIENCE RFID TECHNOLOGY AUGMENTED REALITY ON MOBILE APP MOBILE TECHNOLOGY IN-STORE CUSTOMER RELATIONS STRATEGY SOCIAL MEDIA STRATEGY EXTENDED REWARDS & SERVICES CONTENT MARKETING STRATEGY
  • 4. 51 2 3 4 6 MOBILE APP DESIGNED TO ENHANCE SHOPPING EXPERIENCE STORE & RFID DIGITAL INTERACTION MOBILE APP & AR CONTENT MARKETING SOCIAL MEDIA ENGAGEMENT EXTENDED REWARDS & CUSTOMER SERVICE Notifications Feedback & survey Social media hub Augmented reality Interact with mallRewards management
  • 5. RFID REWARDS SYSTEM STORE DETECTS CUSTOMER NOTIFICATION SENT TO APP •  Discounts •  Promotions •  Events •  Type of member •  Alerts customer service STORE ANALYTICS •  Behavior pattern •  Hotspot measurement DIGITAL INTERACTION •  Lucky draw games •  Information •  Entertainment
  • 6. DRIVE FOOT-FALL TO UNDER VISITED AREAS Retailers Digital Strategy Shoppers
  • 7. SOCIAL MEDIA HUB STRATEGY Example SM Mall in Philippines here
  • 8. SOCIAL MEDIA HUB STRATEGY “a platform to engage with your customers take ownership on your branding social page truly own the data of your fans big data - insight, not just email address long term cost saving on online media buy" content aggregation & curation Aggregate content from multiple sources including social networks, blogs, publisher sites, influencers etc. When users interact with the posts, you collect precious data.
  • 9. CONTENT MARKETING STRATEGY Content creates trust. And trust is the filter in which all business success must pass through. Sainsbury  example     here  
  • 10. DIGITAL & SOCIAL STRATEGY Shopper Digital Social Mobile app engagement Digital wall & floor interaction Socialhub strategy Content Marketing RFID Rewards integration
  • 11.