6. Breaking it down..
SOCIAL The social part of the term is simply to
indicate that it is used by many
people. The implications of this
element however are much more
complex and interesting.
It's a means, not an end
It's a 2 way communication street
MEDIA
The media part simply indicates a
means of communication. Since this
kind of media is used by many
people, it is different from TV for
example, because information is
communicated 2 ways.
9. OUTREACH
EVALUATE
GOAL!
EXECUTE
MEDIA
MESSAGE
AUDIENCE T-GAMMEE
GOAL
Outreach
Strategy
TEAM http://www.slideshare.net/MaryCJoyce/media-outreach-strategy
10. Measure success
EVALUATE (What worked/didn't?)
EXECUTE Optimize your usage of the
tools (Facebook, Titter, other)
MEDIA Where is your audience? (what
social medium?)
MESSAGE What do you want to tell them? (Identify the
message)
AUDIENCE Who do you want to talk to? (Identify audience of
your CSO)
GOAL What should your social media presence achieve?
(Achievable, specific, strategic plan)
TEAM W
ho will do the outreach strategy for your CSO? (supervisor,
social media expert, website coordinator, communication officer?)
11. Choose at least one person on your
TEAM team to be responsible for social
media updates and communication.
Specific
Measurable
Be SMART!
Attainable
GOAL Relevant
Time-based
Engage your community!
AUDIENCE Keep 2 Cs in mind!
Content & Community
20. EXECUTE
Now that you know your GOAL, your AUDIENCE, your
MESSAGE, and your MEDIA...
It's time to use media optimally and get your best results
Optimize your tools!
21. Optimizing
@ List the Twitter handles of the staff contributing to your feed
Create Twitter List of your staff, supporters, and partners
- Keep track of what's trending in your CSO field or hashtags
related to your cause
# - Recruit staff, members, and volunteers through Twitter: #jobs
is always popular!
RT Retweet and favorite
Respond! To questions, praise, and criticism--keep track!
23. Optimizing
Be searchable
ocreate a 'cause' and add it to your fanpage
Be interactive
o Allow members to post on wall, updates, photos, etc.
o Ask questions in your status
o Ask
them to upload photos and videos related to your
cause or CSO field
Be social
o 'Like' and comment on fans' media
o Post all events on Facebook
o Support and re-post events and media from partners and
supporters
24. Optimizing other media
o Use the YouTube Nonprofit Program to raise money
o Hold video contests
o Show your results: post videos
o Upgrade to Flickr Pro account
o Hold photo contests
25. Do not “harass” people
Talk to them
Share your interests
& Promote your cause!
