At Allocadia, we aim to help marketers be the leaders they need to be. To help us do this, we need to be thoughtful about the team we build and how we all work together. This includes how we work with our customers, partners, and any Allocadia stakeholder. To rally behind this mission, we are guided by these core values at the heart of Allocadia Culture: #RunTogether, #RunToWin, #RunSmart, #RunCreatively, and #RunHealthy. It's all here in our Culture Code!

2. At Allocadia, we have big goals.
In order to accomplish these, we need to be thoughtful about the team
we build and how we all work together. This includes how we work with
our customers, partners, community, and any Allocadia stakeholder.
Our Culture Code helps us do this.

3. #RUNMARKETING
OUR MISSION
Bring confidence to every
marketer in the world.

4. More on our Mission…
We have entered into a new era where marketers
must make every dollar count.
Marketers have more responsibility than ever before. As technology has changed
how consumers and businesses buy, it is the CMO who is leading their companies
through this digital transformation.
As a result, CMOs and marketers today need to understand
what’s working and what’s not, and prove business impact.
They need to lead with confidence.

5. #RUNMARKETING
Marketing Performance Management (MPM) is the discipline used by marketing
organizations to evaluate the impact of marketing.
MPM enables marketing to understand return on marketing investment and tell the
story of marketing performance in terms of business impact.
What we do

6. What we do
With our marketing performance management software platform, every marketer in
an organization gains insights into their marketing plans, investments, and results.
This equips marketers to make better decisions and re-allocate investments to the
initiatives and customer experiences that drive the most business impact.
#RunMarketing
Plans Investments Returns

8. At Allocadia, we #RunMarketing
As a company, we…
#RunTogether #RunToWin #RunSmart
#RunCreatively #RunHealthy

9. We’re in it together.
We are an unstoppable team of employees, customers,
partners, vendors, and community who believe that by working
together we can accomplish extraordinary things.
As we work together, we are transforming ourselves and each
other. We invite and share feedback openly and proactively, so
we can continuously improve, learn and grow.

10. We are passionate, driven, and we play to win.
We have a strong strategy and plan to define and lead the
Marketing Performance Management (MPM) market. We know
where we are going and we work with purpose.
We take responsibility for delivering high impact results. We
iterate, launch, execute often, and with urgency – with
exceptional results.

11. We are focused on building a business with strong
fundamentals, so we can deliver value to our customers
and partners long-term.
We put the right people, systems, and processes in place
to deliver strong category-leading growth, while building
an operationally smart business.
We use data-driven insights to make decisions and
strengthen our business.

12. We believe constant innovation is the key to the future.
We are inventors and creators.
We love and recognize big ideas. We are bold and
courageous.
We are always trying new approaches to old problems.
We are constantly learning. We don’t accept the status quo.

13. We create a positive mindset. We re-frame challenges into
opportunities, and we are strong in adversity.
We work hard to maintain and grow healthy relationships
with our stakeholders. We enjoy the journey and celebrate
milestones along the way.
We invest in the well-being of ourselves, our teams and the
communities we live in.

17. We are