What can we learn about our personal brand from Apple's strongest product? Explore the different levels of self development and discovery and learn a little more about your favorite smart phone.

1. 3:45
Saturday, February 4
Why You Own an iPhone, and Why If
You Don’t; You Should
Personal Branding Lessons Everyone Can Learn from the iPhone
Allison Dupuis & Allison Rhodes
Hegi Family Career Development Center

2. Apple as a Brand
What comes to mind when
you think of Apple?

3. You As a Brand
Apple’s Marketing
Philosophy
Personal Branding and
Leadership

4. I Want an iPhone!
Do you want an iPhone? Why?
Do you have an iPhone?
What do you like about it?

5. What’s So Great About the iPhone?
Is the iPhone really the best
smartphone out there?

6. Presentation and Packaging

7. First Impressions
What do people notice first about you?

8. Initiative
Take a Risk

9. Uniqueness

10. How You Communicate
3 methods of communication:
Oral
Written
Non-Verbal

11. Customer Service
Integrity and Honesty
Admit to Your Mistakes
Consistency

12. How You Work
Are you a team player?

13. Self Awareness
Knowing who you are is just as important
as knowing who you aren’t!

14. Leadership
Did this
presentation
change your
definition of
leadership?

15. Wrapping Up
1. Results and Consistency 2. Is your personal
brand worth the
investment??