Are you looking for new ways to generate leads through social media? Here are some solid ways for Lead Generation helpful for businesses and brands. Businesses today have seen social media being a vital channel to engage with their customers, and amplify their messages across them to garner more qualified leads.

1. An Overview by Digital Insights

2. Before we move ahead, let’s have a look
at some facts about Lead Generation

3. 83% of marketers indicate that social
media is important for their business

4. 72% of all internet users are active on social
media, a high percentage brands can’t avoid!

5. Talking about Lead Generation
Let’s take a look on different ways to do that on Social Media

6. B2B companies that blog,
generate 67% more leads than
those that don’t.
Image Courtesy: Thomas Hawk

7. Digital Insights
Create a Blog
• You need to provide quality information to your readers – which
either educates them or solves their problem.
• You must have ‘Subscribe for this blog’- either at right hand side
or at the end of the article.
• Also see: Best Blogging platforms, and how you can leverage
them.

8. B2B marketers who use Twitter
generate on average, twice as
many leads as those who don’t.
Image Courtesy: Garrett Heath

9. Digital Insights
Use Twitter Cards
• With Twitter lead generation cards you can increase conversion
rates by capturing in-app form fills from your followers.
– Run email-gated contests
– Lead Generation cards
• With these cards you will receive a higher level of sign up as its
hassle free and becomes like a embedded landing page for your
tweet.
• Also See: Things you should know about Twitter Card Analytics.

10. Key Facebook elements

11. Digital Insights
Use Facebook Application and Ads
• Creating Facebook applications for your brands contest is great
way to fetch all details about your user.
• With some people accessing Facebook 4-5 times a day, when
they see your ad constantly on their news feed it will pique
their interest.
• Making use of Promoted posts, to highlight your products and
services is a great way to increase reach and visibility.
• 70% of marketers acquire new customers through this portal,
Facebook is definitely not fading away.

12. Digital Insights
Facebook Offers and page tabs
• Facebook offers are the best, when your fans claim your offer it
comes in their news feed.
• With this it exposes and has a higher reach, it the best word-of-
mouth promotion.
• To attract your audiences, on your Facebook page provide
valuable content and create relevant Facebook Page tabs.
• Here are a list of tools to create Facebook Page tabs.

13. 44% of marketers have generated
leads through LinkedIn

14. Digital Insights
LinkedIn
• LinkedIn is more than just finding jobs on this portal.
• Reports suggest that Linkedin Ads provides you most valuable
leads when it comes to B2B, and for others too.
• Start networking on various LinkedIn groups, be active and
communicate with the active members.
• Keep a track on who is viewing your profile and start making
those acquaintances your connections on LinkedIn.

15. SlideShare

16. Digital Insights
SlideShare
• SlideShare has 60 Million visits per month from across the
globe.
• Visual is the way to go, as its easier to comprehend and its
appealing at the same time.
• With SlideShare’s presentation your users can provide you all
the details once then are done viewing your presentation.
• At the end of Presentation you can just add a form, which they
can quickly fill and you have all the data for you to use.

17. Retargeted customers
are 4X more likely to
convert than a new one.

18. Digital Insights
Remarketing
• You saw a product on internet yesterday and today you see
some amazing offers from that site or about that product or
maybe a related product. That’s Remarketing in simple terms.
• Remarketing is a way of following up with visitors that didn’t
convert the first time they visited your site.
• It involves retargeting these customers with ads that are
relevant to the pages or products they viewed on your site.
These ads will be shown on other websites that the potential
customer visits.

19. Simple and clear CTAs are
one of the most important
element of Lead Generation

20. Digital Insights
Clear Call-To-Action
• Your Call-To-Action has to be clear, concise and needs to lure
them.
• Provide a very strong value at the end of the post, which they
cannot deny.
• Thus it is beneficial for your brand and the customer as both
have been provided with value.
• Call-to-action promoting ebooks get almost twice the click
through rate as promoting webinars.

21. Giveaway and Freebies

22. Digital Insights
Giveaway and Freebies
• Free is everyone’s favorite word!
• When your users will see they are receiving something in-turn
for a small task, they will happily do it.
• With them signing up, gives your brand the opportunity to
showcase its product and services.
• Also See: Tools to help boost your Giveaways and Freebies.

23. Social Listening

24. Digital Insights
Social Listening
• Your customers and prospects are talking about your brand
online.
• You must tap into their conversations with the help of various
3rd party applications.
• With keeping a track on them, provides a great research for
your future products.
• At the same time lets you monitor your brand image.
• Some great Social Media Monitoring tools here

25. Google Analytics

26. Digital Insights
Google Analytics -To Track, Analyse And Rework
• Use Google Analytics to track, analyse and streamline the entire
process of lead generation.
• Make sure to understand where people are clicking more on
your lead generation form. Use ‘event tags’ read more here
• And if the results are not upto the goals you have set up, you
can rework your strategy.
• It’s a great way to keep a track of your brand growth in terms of
your objectives set-up.

27. Digital Insights
Quick Takeaway
• Lead Generation is still at the heart of doing business.
• Your audiences of today, can be paying customers tomorrow.
• You need to make use of all the above practices – Consistent
content, Ads, Giveaways etc. to convert them into loyal
customers.

28. Don’t forget to collect your free eBook for
20 ways to
drive more sales through Social Media

29. Thank You!
Digital Insights
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