SlideShare ist ein Scribd-Unternehmen logo
1 von 23
TOP 10 Learning Questions for Developing Marketing Strategies and Plans Chapter 2  Allan Joel G. Morales 22 May 2010
1. The first phase in value creation and value delivery sequence is_________. ,[object Object],[object Object],[object Object],[object Object],[object Object]
2.  In Core Competence the essence is to _____________. ,[object Object],[object Object],[object Object],[object Object],[object Object]
3. The following are the Primary relevant activities in the Value Chain concept except ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5. Which of the following is true? ,[object Object],[object Object],[object Object],[object Object],[object Object]
6.  Which of  The following is False? ,[object Object],[object Object],[object Object],[object Object],[object Object]
7. A world class hospital slogan of “ Where Patients are Partners” is an example of ,[object Object],[object Object],[object Object],[object Object],[object Object]
8. The medical center’s goal of offering a wellness package is an example of ,[object Object],[object Object],[object Object],[object Object],[object Object]
9.  The recent entry of Metro Pacific into the healthcare business with acquisition of  some major medical center is an example of ,[object Object],[object Object],[object Object],[object Object],[object Object]
10.  Asian Hospital’s alliance with the local hotel establishment in their area to promote medical tourism is an example of ,[object Object],[object Object],[object Object],[object Object],[object Object]
ANSWERS  to TOP 10 Learning Questions for Developing Marketing Strategies and Plans Chapter 2  Allan Joel G. Morales 22 May 2010
1. The first phase in value creation and value delivery sequence is_________. ,[object Object],[object Object],[object Object],[object Object],[object Object]
2.  In Core Competence the essence is to _____________. ,[object Object],[object Object],[object Object],[object Object],[object Object]
3. The following are the Primary relevant activities in the Value Chain concept except ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5. Which of the following is true? ,[object Object],[object Object],[object Object],[object Object],[object Object]
6.  Which of  The following is False? ,[object Object],[object Object],[object Object],[object Object],[object Object]
7. A world class hospital slogan of “ Where Patients are Partners” is an example of ,[object Object],[object Object],[object Object],[object Object],[object Object]
8. The medical center’s goal of offering a wellness package is an example of ,[object Object],[object Object],[object Object],[object Object],[object Object]
9.  The recent entry of Metro Pacific into the healthcare business with acquisition of  some major medical center is an example of ,[object Object],[object Object],[object Object],[object Object],[object Object]
10.  Asian Hospital’s alliance with the local hotel establishment in their area to promote medical tourism is an example of ,[object Object],[object Object],[object Object],[object Object],[object Object]
TOP 10 Learning Questions for Developing Marketing Strategies and Plans Chapter 2  Allan Joel G. Morales 22 May 2010

Weitere ähnliche Inhalte

Was ist angesagt?

What are the tasks necessary for successful marketing management ?
What are the tasks necessary for successful marketing management ?What are the tasks necessary for successful marketing management ?
What are the tasks necessary for successful marketing management ?Manisha Shrivastava
 
Ch2 developing marketing strategies and plan mordeno
Ch2 developing marketing strategies and plan mordenoCh2 developing marketing strategies and plan mordeno
Ch2 developing marketing strategies and plan mordenoMaria Charriza Mordeno
 
Chapter 2 company and marketing strategy
Chapter 2 company and marketing strategyChapter 2 company and marketing strategy
Chapter 2 company and marketing strategyTrinhTrn39
 
Marketing communication-plan-free-
Marketing communication-plan-free-Marketing communication-plan-free-
Marketing communication-plan-free-Mr Nyak
 
Chapter 03 (developing and enacting strategic marketing plans)
Chapter 03 (developing and enacting strategic marketing plans)Chapter 03 (developing and enacting strategic marketing plans)
Chapter 03 (developing and enacting strategic marketing plans)SongSong34
 
Objective setting & determining the target audience |advertising goals| Adver...
Objective setting & determining the target audience |advertising goals| Adver...Objective setting & determining the target audience |advertising goals| Adver...
Objective setting & determining the target audience |advertising goals| Adver...AnanthaGanesh1
 
Top 10 Concepts
Top 10 ConceptsTop 10 Concepts
Top 10 Conceptsmigveav47
 
Chapter 17 Top 10 Questions - Designing and Managing IMC
Chapter 17 Top 10 Questions - Designing and Managing IMCChapter 17 Top 10 Questions - Designing and Managing IMC
Chapter 17 Top 10 Questions - Designing and Managing IMCmarosemonedero
 
The marketing plan for new entreprenuers
The marketing plan  for new entreprenuersThe marketing plan  for new entreprenuers
The marketing plan for new entreprenuersRajesh Patel
 
Company and Marketing Strategy: Partnering to Build Customer Relationships
Company and Marketing Strategy: Partnering to Build Customer RelationshipsCompany and Marketing Strategy: Partnering to Build Customer Relationships
Company and Marketing Strategy: Partnering to Build Customer Relationshipsarshilajaan
 
Example 2 - 2010-11 UCI Merage Exec Programs Marketing Plan_no budget
Example 2 - 2010-11 UCI Merage Exec Programs Marketing Plan_no budgetExample 2 - 2010-11 UCI Merage Exec Programs Marketing Plan_no budget
Example 2 - 2010-11 UCI Merage Exec Programs Marketing Plan_no budgetDebbie Moysychyn, MBA
 
Organization & marketing plan
Organization & marketing planOrganization & marketing plan
Organization & marketing planPriya Srinivas
 
What are important trends in marketing practices
What are important trends in marketing practicesWhat are important trends in marketing practices
What are important trends in marketing practicesSameer Mathur
 
Ch17: Designing and Managing Integrated Marketing Communications
Ch17: Designing and Managing Integrated Marketing CommunicationsCh17: Designing and Managing Integrated Marketing Communications
Ch17: Designing and Managing Integrated Marketing Communicationsbrgarcia
 
STRATEGIC MARKETING Shivaji University Syllabus
STRATEGIC MARKETING Shivaji University SyllabusSTRATEGIC MARKETING Shivaji University Syllabus
STRATEGIC MARKETING Shivaji University SyllabusIshwar Bulbule
 

Was ist angesagt? (20)

What are the tasks necessary for successful marketing management ?
What are the tasks necessary for successful marketing management ?What are the tasks necessary for successful marketing management ?
What are the tasks necessary for successful marketing management ?
 
Ch2 developing marketing strategies and plan mordeno
Ch2 developing marketing strategies and plan mordenoCh2 developing marketing strategies and plan mordeno
Ch2 developing marketing strategies and plan mordeno
 
Chapter 2 company and marketing strategy
Chapter 2 company and marketing strategyChapter 2 company and marketing strategy
Chapter 2 company and marketing strategy
 
Marketing communication-plan-free-
Marketing communication-plan-free-Marketing communication-plan-free-
Marketing communication-plan-free-
 
Marketing 10 Case Studies
Marketing 10 Case StudiesMarketing 10 Case Studies
Marketing 10 Case Studies
 
Chapter 03 (developing and enacting strategic marketing plans)
Chapter 03 (developing and enacting strategic marketing plans)Chapter 03 (developing and enacting strategic marketing plans)
Chapter 03 (developing and enacting strategic marketing plans)
 
Developing marketing strategies and plans
Developing marketing strategies and plansDeveloping marketing strategies and plans
Developing marketing strategies and plans
 
Objective setting & determining the target audience |advertising goals| Adver...
Objective setting & determining the target audience |advertising goals| Adver...Objective setting & determining the target audience |advertising goals| Adver...
Objective setting & determining the target audience |advertising goals| Adver...
 
Chapter #2
Chapter #2Chapter #2
Chapter #2
 
Top 10 Concepts
Top 10 ConceptsTop 10 Concepts
Top 10 Concepts
 
Chapter 17 Top 10 Questions - Designing and Managing IMC
Chapter 17 Top 10 Questions - Designing and Managing IMCChapter 17 Top 10 Questions - Designing and Managing IMC
Chapter 17 Top 10 Questions - Designing and Managing IMC
 
The marketing plan for new entreprenuers
The marketing plan  for new entreprenuersThe marketing plan  for new entreprenuers
The marketing plan for new entreprenuers
 
Company and Marketing Strategy: Partnering to Build Customer Relationships
Company and Marketing Strategy: Partnering to Build Customer RelationshipsCompany and Marketing Strategy: Partnering to Build Customer Relationships
Company and Marketing Strategy: Partnering to Build Customer Relationships
 
Example 2 - 2010-11 UCI Merage Exec Programs Marketing Plan_no budget
Example 2 - 2010-11 UCI Merage Exec Programs Marketing Plan_no budgetExample 2 - 2010-11 UCI Merage Exec Programs Marketing Plan_no budget
Example 2 - 2010-11 UCI Merage Exec Programs Marketing Plan_no budget
 
Organization & marketing plan
Organization & marketing planOrganization & marketing plan
Organization & marketing plan
 
What are important trends in marketing practices
What are important trends in marketing practicesWhat are important trends in marketing practices
What are important trends in marketing practices
 
Ch17: Designing and Managing Integrated Marketing Communications
Ch17: Designing and Managing Integrated Marketing CommunicationsCh17: Designing and Managing Integrated Marketing Communications
Ch17: Designing and Managing Integrated Marketing Communications
 
STRATEGIC MARKETING Shivaji University Syllabus
STRATEGIC MARKETING Shivaji University SyllabusSTRATEGIC MARKETING Shivaji University Syllabus
STRATEGIC MARKETING Shivaji University Syllabus
 
Business-strategy
 Business-strategy Business-strategy
Business-strategy
 
1 what strategic marketing
1 what strategic marketing 1 what strategic marketing
1 what strategic marketing
 

Andere mochten auch

Entupo gramma se ena paidi cropped
Entupo gramma se ena paidi croppedEntupo gramma se ena paidi cropped
Entupo gramma se ena paidi croppedEllh
 
η χειροτερη πλευρα των ζωδιων
η χειροτερη πλευρα των ζωδιωνη χειροτερη πλευρα των ζωδιων
η χειροτερη πλευρα των ζωδιωνdimitsir
 
Allan Joel Morales 20 year marketing plan
Allan Joel Morales 20 year marketing planAllan Joel Morales 20 year marketing plan
Allan Joel Morales 20 year marketing planAllan Joel Morales
 
Analisis comparativo de las organizaciones
Analisis comparativo de las organizacionesAnalisis comparativo de las organizaciones
Analisis comparativo de las organizacionesEmily Blandon
 
Airbnb Social Media Strategy
Airbnb Social Media StrategyAirbnb Social Media Strategy
Airbnb Social Media StrategyElise Engle
 
Travail 4m General Sale Tax (GST) 2 Goods & Service Tax (GST) in India _ Jena
Travail 4m General Sale Tax (GST) 2 Goods & Service Tax (GST) in India _ JenaTravail 4m General Sale Tax (GST) 2 Goods & Service Tax (GST) in India _ Jena
Travail 4m General Sale Tax (GST) 2 Goods & Service Tax (GST) in India _ JenaChidananda Jena
 
Airbnb Social Media Strategy
Airbnb Social Media Strategy Airbnb Social Media Strategy
Airbnb Social Media Strategy Andrew Wright
 
11 ∆ΕΚΕΜΒΡΙΟΥ, Η ΠΑΓΚΟΣΜΙΑ ΗΜΕΡΑ ΤΟΥ ΠΑΙ∆ΙΟΥ - ΥΠΕΝΘΥΜΙΣΗ ΓΙΑ ΤΑ ∆ΙΚΑΙΩΜΑΤΑ Τ...
11 ∆ΕΚΕΜΒΡΙΟΥ, Η ΠΑΓΚΟΣΜΙΑ ΗΜΕΡΑ ΤΟΥ ΠΑΙ∆ΙΟΥ - ΥΠΕΝΘΥΜΙΣΗ ΓΙΑ ΤΑ ∆ΙΚΑΙΩΜΑΤΑ Τ...11 ∆ΕΚΕΜΒΡΙΟΥ, Η ΠΑΓΚΟΣΜΙΑ ΗΜΕΡΑ ΤΟΥ ΠΑΙ∆ΙΟΥ - ΥΠΕΝΘΥΜΙΣΗ ΓΙΑ ΤΑ ∆ΙΚΑΙΩΜΑΤΑ Τ...
11 ∆ΕΚΕΜΒΡΙΟΥ, Η ΠΑΓΚΟΣΜΙΑ ΗΜΕΡΑ ΤΟΥ ΠΑΙ∆ΙΟΥ - ΥΠΕΝΘΥΜΙΣΗ ΓΙΑ ΤΑ ∆ΙΚΑΙΩΜΑΤΑ Τ...Ellh
 
Digital måbarteknik för hela familjen
Digital måbarteknik för hela familjenDigital måbarteknik för hela familjen
Digital måbarteknik för hela familjenDag Forsén
 
بى سمارت
بى سمارتبى سمارت
بى سمارتmohamed
 
Savior Skin Template
Savior Skin TemplateSavior Skin Template
Savior Skin TemplateMarcMooney
 
Charla con funcionarios versión corta
Charla con funcionarios versión cortaCharla con funcionarios versión corta
Charla con funcionarios versión cortaluzserrano
 

Andere mochten auch (20)

Entupo gramma se ena paidi cropped
Entupo gramma se ena paidi croppedEntupo gramma se ena paidi cropped
Entupo gramma se ena paidi cropped
 
Carteles Mc
Carteles McCarteles Mc
Carteles Mc
 
Curso propedéutico 2012
Curso propedéutico 2012Curso propedéutico 2012
Curso propedéutico 2012
 
η χειροτερη πλευρα των ζωδιων
η χειροτερη πλευρα των ζωδιωνη χειροτερη πλευρα των ζωδιων
η χειροτερη πλευρα των ζωδιων
 
Allan Joel Morales 20 year marketing plan
Allan Joel Morales 20 year marketing planAllan Joel Morales 20 year marketing plan
Allan Joel Morales 20 year marketing plan
 
Analisis comparativo de las organizaciones
Analisis comparativo de las organizacionesAnalisis comparativo de las organizaciones
Analisis comparativo de las organizaciones
 
Derecho laboral
Derecho laboralDerecho laboral
Derecho laboral
 
Excel ova
Excel ovaExcel ova
Excel ova
 
Páxina web
Páxina webPáxina web
Páxina web
 
Airbnb Social Media Strategy
Airbnb Social Media StrategyAirbnb Social Media Strategy
Airbnb Social Media Strategy
 
Travail 4m General Sale Tax (GST) 2 Goods & Service Tax (GST) in India _ Jena
Travail 4m General Sale Tax (GST) 2 Goods & Service Tax (GST) in India _ JenaTravail 4m General Sale Tax (GST) 2 Goods & Service Tax (GST) in India _ Jena
Travail 4m General Sale Tax (GST) 2 Goods & Service Tax (GST) in India _ Jena
 
Airbnb Social Media Strategy
Airbnb Social Media Strategy Airbnb Social Media Strategy
Airbnb Social Media Strategy
 
SEO勉強会まとめ(追記あり)
SEO勉強会まとめ(追記あり)SEO勉強会まとめ(追記あり)
SEO勉強会まとめ(追記あり)
 
11 ∆ΕΚΕΜΒΡΙΟΥ, Η ΠΑΓΚΟΣΜΙΑ ΗΜΕΡΑ ΤΟΥ ΠΑΙ∆ΙΟΥ - ΥΠΕΝΘΥΜΙΣΗ ΓΙΑ ΤΑ ∆ΙΚΑΙΩΜΑΤΑ Τ...
11 ∆ΕΚΕΜΒΡΙΟΥ, Η ΠΑΓΚΟΣΜΙΑ ΗΜΕΡΑ ΤΟΥ ΠΑΙ∆ΙΟΥ - ΥΠΕΝΘΥΜΙΣΗ ΓΙΑ ΤΑ ∆ΙΚΑΙΩΜΑΤΑ Τ...11 ∆ΕΚΕΜΒΡΙΟΥ, Η ΠΑΓΚΟΣΜΙΑ ΗΜΕΡΑ ΤΟΥ ΠΑΙ∆ΙΟΥ - ΥΠΕΝΘΥΜΙΣΗ ΓΙΑ ΤΑ ∆ΙΚΑΙΩΜΑΤΑ Τ...
11 ∆ΕΚΕΜΒΡΙΟΥ, Η ΠΑΓΚΟΣΜΙΑ ΗΜΕΡΑ ΤΟΥ ΠΑΙ∆ΙΟΥ - ΥΠΕΝΘΥΜΙΣΗ ΓΙΑ ΤΑ ∆ΙΚΑΙΩΜΑΤΑ Τ...
 
xarxes
xarxesxarxes
xarxes
 
Digital måbarteknik för hela familjen
Digital måbarteknik för hela familjenDigital måbarteknik för hela familjen
Digital måbarteknik för hela familjen
 
بى سمارت
بى سمارتبى سمارت
بى سمارت
 
Penulisan ilmiah
Penulisan ilmiahPenulisan ilmiah
Penulisan ilmiah
 
Savior Skin Template
Savior Skin TemplateSavior Skin Template
Savior Skin Template
 
Charla con funcionarios versión corta
Charla con funcionarios versión cortaCharla con funcionarios versión corta
Charla con funcionarios versión corta
 

Ähnlich wie Top Ten Learning Questions

Presentation no 1 Entrepreneurship updated .pptx
Presentation no 1 Entrepreneurship updated .pptxPresentation no 1 Entrepreneurship updated .pptx
Presentation no 1 Entrepreneurship updated .pptxshamasulrehman4567
 
Role of IMC in Marketing Process
Role of IMC in Marketing ProcessRole of IMC in Marketing Process
Role of IMC in Marketing ProcessRahul Barwe
 
Strategic Marketing Lecture1 .pptx
Strategic Marketing Lecture1 .pptxStrategic Marketing Lecture1 .pptx
Strategic Marketing Lecture1 .pptxMohamed Hanafy
 
Strategic marketing-chapter-1
Strategic marketing-chapter-1Strategic marketing-chapter-1
Strategic marketing-chapter-1AAinee Rana
 
Chapter 2 Developing Marketing Strategies and Plans
Chapter 2 Developing Marketing Strategies and PlansChapter 2 Developing Marketing Strategies and Plans
Chapter 2 Developing Marketing Strategies and PlansNishant Agrawal
 
Subdiciplines and Components of Marketing
Subdiciplines and Components of MarketingSubdiciplines and Components of Marketing
Subdiciplines and Components of Marketinganalyn dacillo
 
STR 581 & STR 581 Capstone Final Examination Part Three - Questions and Answe...
STR 581 & STR 581 Capstone Final Examination Part Three - Questions and Answe...STR 581 & STR 581 Capstone Final Examination Part Three - Questions and Answe...
STR 581 & STR 581 Capstone Final Examination Part Three - Questions and Answe...UOP E Help
 
Chapter_03 (Developing and Enacting Strategic Marketing Plans).pptx
Chapter_03 (Developing and Enacting Strategic Marketing Plans).pptxChapter_03 (Developing and Enacting Strategic Marketing Plans).pptx
Chapter_03 (Developing and Enacting Strategic Marketing Plans).pptxSongSong34
 
Company Orientation Toward the Marketplace.docx
Company Orientation Toward the Marketplace.docxCompany Orientation Toward the Marketplace.docx
Company Orientation Toward the Marketplace.docxMuhammadUsama945807
 
Principles of Marketing 2011 02
Principles of Marketing 2011 02 Principles of Marketing 2011 02
Principles of Marketing 2011 02 Stephan Langdon
 
Primary research on fmcg
Primary research on fmcgPrimary research on fmcg
Primary research on fmcgSumit Malhotra
 
Developing marketing strategies and plans(ch 2)
Developing marketing strategies and plans(ch 2)Developing marketing strategies and plans(ch 2)
Developing marketing strategies and plans(ch 2)Syed Awais
 
MD ATHUAL 25-05-2023 NEW.pdf
MD ATHUAL 25-05-2023 NEW.pdfMD ATHUAL 25-05-2023 NEW.pdf
MD ATHUAL 25-05-2023 NEW.pdfPrinceVerma938105
 

Ähnlich wie Top Ten Learning Questions (20)

Presentation no 1 Entrepreneurship updated .pptx
Presentation no 1 Entrepreneurship updated .pptxPresentation no 1 Entrepreneurship updated .pptx
Presentation no 1 Entrepreneurship updated .pptx
 
Role of IMC in Marketing Process
Role of IMC in Marketing ProcessRole of IMC in Marketing Process
Role of IMC in Marketing Process
 
Strategic Marketing Lecture1 .pptx
Strategic Marketing Lecture1 .pptxStrategic Marketing Lecture1 .pptx
Strategic Marketing Lecture1 .pptx
 
Strategic marketing-chapter-1
Strategic marketing-chapter-1Strategic marketing-chapter-1
Strategic marketing-chapter-1
 
Chapter 2 Developing Marketing Strategies and Plans
Chapter 2 Developing Marketing Strategies and PlansChapter 2 Developing Marketing Strategies and Plans
Chapter 2 Developing Marketing Strategies and Plans
 
Subdiciplines and Components of Marketing
Subdiciplines and Components of MarketingSubdiciplines and Components of Marketing
Subdiciplines and Components of Marketing
 
Unit 1
Unit 1Unit 1
Unit 1
 
STR 581 & STR 581 Capstone Final Examination Part Three - Questions and Answe...
STR 581 & STR 581 Capstone Final Examination Part Three - Questions and Answe...STR 581 & STR 581 Capstone Final Examination Part Three - Questions and Answe...
STR 581 & STR 581 Capstone Final Examination Part Three - Questions and Answe...
 
Chapter 2
Chapter 2Chapter 2
Chapter 2
 
Chapter_03 (Developing and Enacting Strategic Marketing Plans).pptx
Chapter_03 (Developing and Enacting Strategic Marketing Plans).pptxChapter_03 (Developing and Enacting Strategic Marketing Plans).pptx
Chapter_03 (Developing and Enacting Strategic Marketing Plans).pptx
 
HRM HOSPITALITY
HRM HOSPITALITY HRM HOSPITALITY
HRM HOSPITALITY
 
Company Orientation Toward the Marketplace.docx
Company Orientation Toward the Marketplace.docxCompany Orientation Toward the Marketplace.docx
Company Orientation Toward the Marketplace.docx
 
Marketing management
Marketing managementMarketing management
Marketing management
 
Principles of Marketing 2011 02
Principles of Marketing 2011 02 Principles of Marketing 2011 02
Principles of Marketing 2011 02
 
Primary research on fmcg
Primary research on fmcgPrimary research on fmcg
Primary research on fmcg
 
Marketing
MarketingMarketing
Marketing
 
19 synopsis
19 synopsis19 synopsis
19 synopsis
 
Developing marketing strategies and plans(ch 2)
Developing marketing strategies and plans(ch 2)Developing marketing strategies and plans(ch 2)
Developing marketing strategies and plans(ch 2)
 
Chapter1
Chapter1Chapter1
Chapter1
 
MD ATHUAL 25-05-2023 NEW.pdf
MD ATHUAL 25-05-2023 NEW.pdfMD ATHUAL 25-05-2023 NEW.pdf
MD ATHUAL 25-05-2023 NEW.pdf
 

Top Ten Learning Questions

  • 1. TOP 10 Learning Questions for Developing Marketing Strategies and Plans Chapter 2 Allan Joel G. Morales 22 May 2010
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. ANSWERS to TOP 10 Learning Questions for Developing Marketing Strategies and Plans Chapter 2 Allan Joel G. Morales 22 May 2010
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. TOP 10 Learning Questions for Developing Marketing Strategies and Plans Chapter 2 Allan Joel G. Morales 22 May 2010