So What is the Real Impact of Web 2.0 on Researcher Workflow?
Anna Drabble Head of Digital & Product Development, Emerald.
This paper presents the findings of new research conducted by Emerald and UCL and other partners.
Knowledge, skills and reskilling – where does the MSc fit in?
So What is the Real Impact of Web 2.0 on Researcher Workflow?
1. So What is the Real Impact of Web
2.0 on Researcher Workflow?
Anna Drabble
Head of Digital & Product Development
20th July 2011
2. Innovation & Digital Development @
Emerald
• Innovation core to Emerald
• Renewed focus in 2011
• Digital & Product Development function newly
formed to:
– Create new online products and services
– Ensure digital content is discoverable and
delivered across multiple channels
– Better understand and meet the changing needs
of researchers in an online environment
3. Research Aims
• Are Social Media
impacting upon
researcher
workflows?
• If so, how should
Librarians and
Publishers respond?
4. Global Survey
• 2,414 researchers
• 215 countries
• Arts and Humanities,
STM, Social Sciences
inc. Business
5. Methodology
Research partners
1,923
• Emerald & UCL
users
Contributors & Groups
• Charleston Conference
• Cambridge University Press
• Taylor & Francis 491
• Wolters Kluwer
• Imperial College, London non-users
• Manchester University
• Edinburgh University
Contrast Group
6. Most Popular Social Media in
Research
• Big gap between awareness (orange) & actual use
(green) in 7 / 8 categories
12. What Users Want from Publishers
Linking Greater use
of
multimedia
RSS as
11.2%
Links to the standard
data behind the 6.4%
published
article
33.4%
Content
readable on
all platforms
Multilingual
capabilities 42.8%
6.3%
Interoperability
13. What Users Want from Libraries
Preserve
Web 2.0
content
Catalogue
7.9%
Web 2.0 content
9.8%
Make the Index
Library full text Socially tag library
more like Library Catalogue 11.7%
Google holdings
56% Add a social
network
interface to the
library
catalogue
14.2%
14. Does Social Media Mark a
Watershed in Research Process?
• Not really…….
16. Core Research Process Unchanged – But
Communication has Evolved Significantly
Travel infrastructure Telephone
(roads, rail) ????
1665: Identify opportunity : review literature : carry out research
Printed communicate findings via a scholarly publication
Journal
Conferences Internet (Social Media)
19. Implications for Researchers
• Scope for research expanding, especially Social
Science
• More tasks – and more checking
• Social Media outlets no competition for releasing
research (concern over releasing “unsafe” data)
BUT
• Great for identifying research
opportunities and amplifying
dissemination
20. Implications for Librarians
• Library & librarians not mentioned once in 2
researcher dominated groups – 4 hrs of discussion
• “Library is a building: Google is the whole world”
• Version of Record is key
• Opportunity to influence
workflow and increase
research efficiency, but how
to maximise impact – not
clear
21. Librarians & Publishers Face a
Shared Challenge….
• …..facilitating the creation and communication of
scholarly research
22. How well are we evolving to
meet this challenge?
