Weitere ähnliche Inhalte Ähnlich wie Data Analytics & Facebook Remarketing (20) Kürzlich hochgeladen (20) Data Analytics & Facebook Remarketing13. MUST BE CHECKED IN
AND PRESENT TO WIN
GIVING AWAY AT THE END OF
THE EVENING
#SLCSEM
#UTAHDMC
2 FREE TICKETS
17. UTAH DMC JOB BOARD
WELCOME DAVID MALMBORG
#SLCSEM
#UTAHDMC
18. PURPLE, ALPINE
Digital Marketing Specialist
‣ Acquire new customers through PPC campaigns
‣ 2+ years digital marketing exp + Bachelor’s degree
‣ https://purple.com/careers
‣ One of the fastest-growing brands in Utah
#SLCSEM
#UTAHDMC
19. ENERBANK USA, SLC
Marketing Channel Manager -
Search & Social
‣ Develop and execute digital marketing plan
‣ 5+ years in digital marketing, bachelors degree
‣ https://recruit.hirebridge.com/v3/Jobs/JobDetails.aspx?
cid=7798&jid=421624
‣ Medical & 401k w/ match
#SLCSEM
#UTAHDMC
20. PENNA POWERS, SLC
Digital Marketing Manager
‣ Planning, documenting, and day-to-day managing client
websites
‣ 3+ yrs as project manager
‣ http://www.pennapowers.com/careers/digital-project-
manager/
‣ Medical, dental, vision, 401k, life, profit sharing
#SLCSEM
#UTAHDMC
21. ISERVE, LEHI
Digital Marketing Manager
‣ Execute paid search, display, shopping campaigns for
ecommerce
‣ 2-7 yrs in paid search marketing + Bachelor’s degree
‣ https://www.indeed.com/job/digital-marketing-
manager-00cfd565d6f59b36
‣ Unrivaled compensation, unlimited paid time off, health and
dental insurance, life insurance, and 401(k)
#SLCSEM
#UTAHDMC
22. FILEVINE, PROVO
Search Marketing Specialist
‣ Manage PPC efforts on Google, Bing, Twitter, LinkedIn
‣ 3-5+ yrs in paid search
‣ https://www.filevine.com/company/jobs/
‣ Competitive compensation, free snacks/drinks, etc
#SLCSEM
#UTAHDMC
23. CLEARLINK, SLC
Multiple Positions
‣ Display Channel Lead (3-5 yrs exp)
‣ PLA Specialist
‣ SEO Strategist (2-4 yrs exp)
‣ Front End Lead (5+ yrs javascript exp)
‣ Clearlink.com/jobs
‣ Salary, full benefits, frequent learning opportunities
#SLCSEM
#UTAHDMC
24. UHIN, SLC
Marketing Specialist
#SLCSEM
#UTAHDMC
‣ Imaginative marketing content writer and strategist
‣ BA/BS degree in marketing, communications, graphic design or
equivalent experience
‣ https://uhin.org/about-us/careers/
‣ Competitive wages, medical, dental and life insurance, a 401(k)
retirement savings program and paid leave.
27. SAM FONOIMOANA
BEYOND LOOKUPS: THE
MARKETING DATA ANALYTICS
STACK
CHIEF ANALYTICS OFFICER
STOKE ANALYTICS
LAIE, HAWAII
TONIGHTS 1ST PRESENTER:
#SLCSEM
#UTAHDMC
32. Case 1: B2B Content Influence On Sales Pipeline & Revenue
Web Data
CRM Data
33. Case 1: B2B Content Influence On Sales Pipeline & Revenue
34. Case 2: E-Commerce Increase Repurchase Rates of 1x Buyers
Automation Data
Transaction Data
36. Other cool things to do …
• Operational Reporting
• Media Mix Modelling
• Attribution
• Channel Optimizers
• Create Powerful Custom Audiences
• Behavioral Lead Scoring
• Forecasting
• Recommendation Engines
39. CHRIS MERCER
USING GOOGLE TAG MANAGER FOR
ADVANCED ‘BEHAVIORAL BASED’
REMARKETING ON FACEBOOK
CO-FOUNDER
MEASUREMENTMARKETING.IO
AUSTIN, TEXAS
TONIGHTS 2ND PRESENTER:
#SLCSEM
#UTAHDMC
45. What We’re About To Cover:
• The Problem
• The Tools
• The Plan
• The Build
• The Report
69. The “MUST”
<!-- Facebook Pixel Code -->
<script>
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window, document,'script',
'https://connect.facebook.net/en_US/fbevents.js');
fbq('init', ‘XXXXXXXXXXXXX');
fbq('track', 'PageView');
</script>
<noscript><img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id= XXXXXXXXXXXXX&ev=PageView&noscript=1"
/></noscript>
<!-- End Facebook Pixel Code -->
70. The Events
<script>
fbq('track', 'Purchase', {
value: 9.99,
currency: 'USD',
});
</script>
<script>
fbq('track', 'Lead');
</script>
<script>
fbq('track', 'NeedANudge');
</script>
<script>
fbq('track', 'AddToCart');
</script>
<script>
fbq('track', 'EngagedPageView');
</script>
<script>
fbq('track', 'Search');
</script>
71. The Events
<script>
fbq('track', 'Purchase', {
value: 9.99,
currency: 'USD',
});
</script>
<script>
fbq('track', 'Lead');
</script>
<script>
fbq('track', 'NeedANudge');
</script>
<script>
fbq('track', 'AddToCart');
</script>
<script>
fbq('track', 'EngagedPageView');
</script>
<script>
fbq('track', 'Search');
</script>
72. The Events
<script>
fbq('track', 'Purchase', {
value: 9.99,
currency: 'USD',
});
</script>
<script>
fbq('track', 'Lead');
</script>
<script>
fbq('track', 'NeedANudge');
</script>
<script>
fbq('track', 'AddToCart');
</script>
<script>
fbq('track', 'EngagedPageView');
</script>
<script>
fbq('track', 'Search');
</script>
73. The Events
<script>
fbq('track', 'Purchase', {
value: 9.99,
currency: 'USD',
});
</script>
<script>
fbq('track', 'Lead');
</script>
<script>
fbq('track', 'NeedANudge');
</script>
<script>
fbq('track', 'AddToCart');
</script>
<script>
fbq('track', 'EngagedPageView');
</script>
<script>
fbq('track', 'Search');
</script>
74. The Events
<script>
fbq('track', 'Purchase', {
value: 9.99,
currency: 'USD',
});
</script>
<script>
fbq('track', 'Lead');
</script>
<script>
fbq('track', 'NeedANudge');
</script>
<script>
fbq('track', 'AddToCart');
</script>
<script>
fbq('track', 'EngagedPageView');
</script>
<script>
fbq('track', 'Search');
</script>
75. The Events
<script>
fbq('track', 'Purchase', {
value: 9.99,
currency: 'USD',
});
</script>
<script>
fbq('track', 'Lead');
</script>
<script>
fbq('track', 'NeedANudge');
</script>
<script>
fbq('track', 'AddToCart');
</script>
<script>
fbq('track', 'EngagedPageView');
</script>
<script>
fbq('track', 'Search');
</script>
116. The “MUST”
<!-- Facebook Pixel Code -->
<script>
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window, document,'script',
'https://connect.facebook.net/en_US/fbevents.js');
fbq('init', ‘XXXXXXXXXXXXX');
fbq('track', 'PageView');
</script>
<noscript><img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id= XXXXXXXXXXXXX&ev=PageView&noscript=1"
/></noscript>
<!-- End Facebook Pixel Code -->
117. The Events
<script>
fbq('track', 'Purchase', {
value: 9.99,
currency: 'USD',
});
</script>
<script>
fbq('track', 'Lead');
</script>
<script>
fbq('track', 'NeedANudge');
</script>
<script>
fbq('track', 'AddToCart');
</script>
<script>
fbq('track', 'EngagedPageView');
</script>
<script>
fbq('track', 'Search');
</script>
120. Next Steps: Build Your Blueprint
What Behaviors Will The
RIGHT PROSPECT Make?
How Can I Turn Those
Behaviors Into Triggers?
122. Set up your engagement
triggers
Set up Facebook “event” tags
for those triggers
Next Step: Advanced Engagement
124. • Want Slides and Tools?
Text SLCSEM to (512) 540-3068
• Want Free Training?
http://measure.tips/essentials
• Want Email?
mercer@measurementmarketing.io
• Want More?
MeasurementMarketing.io
THANK YOU!
Chris “Mercer” Mercer