Final Project for COMM122: Marketing II - Coca-Cola Freestyle Canadian Launch Campaign (Nov. 29, 2009)

1. Canadian Launch Campaign

4. Margaret Lu Angel Tse Lydia Wu Caleb Homewood Alice Meng

6. •Television
•Online
•On-site
Campaign Target c
Market c
Promotion Mix c
Implementation

7. 13 to 35 yr. olds
c
Campaign Target Market c
Promotion Mix c
Implementation

9. c
Campaign Target c
Market Promotional Mix c
Implementation

10. How Will
Choose?
c
Campaign Target c
Market Promotional Mix c
Implementation

11. c
Campaign Target c
Market Promotional Mix c
Implementation

13. Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan
Online Nation-Wide (Continuous)
TV Kitchener-Waterloo Beta Test
Golden Horseshoe
Western Canada
Quebec & Maritime Provinces
On-site Kitchener-Waterloo Beta Test
Golden Horseshoe
Western Canada
Quebec & Maritime Provinces
Product Launch Kitchener-Waterloo Beta Test
Golden Horseshoe
Western Canada
Quebec & Maritime Provinces
c
Campaign Target c
Market c
Promotion Mix Implementation

14. How will YOU choose?