social media

1. Tremont Tearoom
Facebook statistics report
For the period: Last 30 days

2. Key Metrics
Total fans
1,875
New fans
+41
Fan reached
39%
Impressions
39K
Posts
157
Comments
2
Shares
5
Likes
34
2 Tremont Tearoom – Last 30 days

3. Fan Growth
-5
0
5
10
15
20
25
5-Apr 6-Apr 7-Apr 8-Apr 9-Apr 10-
Apr
11-
Apr
12-
Apr
13-
Apr
14-
Apr
15-
Apr
16-
Apr
17-
Apr
18-
Apr
19-
Apr
20-
Apr
21-
Apr
22-
Apr
23-
Apr
24-
Apr
25-
Apr
26-
Apr
27-
Apr
28-
Apr
29-
Apr
Fans added
Fans removed
Total fans
1,875
Fan added
+48
Fan removed
-7
Net fan growth
+41
3 Tremont Tearoom – Last 30 days

4. Fan Source
42%
38%
13%
8%
0% 10% 20% 30% 40% 50%
page_profile
external_connect
mobile
Other
Fan source
Fan source
4 Tremont Tearoom – Last 30 days

5. Fan Reach
0
5000
10000
15000
20000
25000
Paid reach
Viral reach
Organic reach
Organic reach
724
Viral reach
2,590
Paid reach
23,048
of fanbase
39%
of fanbase
138%
of fanbase
1,229%
5 Tremont Tearoom – Last 30 days

6. Page visits
0
2
4
6
8
10
12
14
16
18
0
5
10
15
20
25
30
35
Unique daily page views
Daily page views
Daily visitors
8
Page views
336
6 Tremont Tearoom – Last 30 days

7. Page tabs visits
68%
13%
8%
3%
2%
7%
0% 10% 20% 30% 40% 50% 60% 70% 80%
timeline
profile
photos_stream
info
messages_inbox
Other
Page tabs visits
Tab visits
7 Tremont Tearoom – Last 30 days

8. Fan demographic (gender & age)
Male
31%
Female
69%
+
2%
10% 8%
5% 3% 2% 1%1%
10%
18% 16% 14%
7%
3%
15%
10%
5%
0%
5%
10%
15%
20%
13-17 18-24 25-34 35-44 45-54 55-64 65+
Female
Male
8 Tremont Tearoom – Last 30 days

9. Fan demographic (languages & countries)
1371
47
37
34
30
28
20
United States
Brazil
India
Vietnam
United Kingdom
Egypt
Turkey
Top countries
# of fans
1551
78
41
35
29
21
21
English (United States)
English (United
Kingdom)
Portuguese (Brazil)
Spanish (Laos)
French (France)
Spanish (Spain)
Arabic (Argentina)
Top languages
# of fans
9 Tremont Tearoom – Last 30 days

10. Community management & moderation
Posts
approved
0
Comments
approved
0
0%
0%
0%
100%
100%
100%
0% 50% 100% 150% 200% 250%
Posts
Comments
Approved
Removed
Waiting for approval
0%
0h00
Response rate
Average
response time
10 Tremont Tearoom – Last 30 days

11. Page & Fan activity
Posts
5
Comments
1
Shares
5
Likes
34
Posts
152
Comments
1
Page
activity
Fan
activity
11 Tremont Tearoom – Last 30 days

12. Best posts
POST Organic reach Fan reach Engagement
Easter Special
Save 50% off a reading with Alex for this Saturday only
• 50% Off on 10 Ques...
19.57% 17.97% 10.13%
may 2014
9.01% 9.44% 4.62%
Check out this article! New York Based Tarot Reader Aims
to Expand Tarot Reading Classes http:/... 8.8% 8.16% 1.82%
Don't you love A discount ? http://bit.ly/1kUMvMU Are
you excited? 8.16% 7.89% 3.92%
"To love beauty is to see light." -Victor Hugo
http://bit.ly/W9Xxyn 4.8% 4.59% 1.11%
Johns Hopkins researchers are creating an alternative to
Bitcoin 3.84% 2.67% 4.17%
12 Tremont Tearoom – Last 30 days

13. Worst posts
POST Organic reach Fan reach Engagement
0% 0% 0%
How to Plan a Successful Business Event
http://t.co/jVdogLSFEj 0.05% 0.05% 0.0%
0.05% 0.05% 0.0%
0.05% 0.05% 0.0%
0.11% 0.05% 0.0%
50 Shades of Facebook http://t.co/e0ClZafCEY
0.11% 0.11% 0.0%
13 Tremont Tearoom – Last 30 days

14. Best time to post
11 6
43
12
47
19 27 622
74 89
1677
28 19 23 241 3 7 6 1 0 1 1
0
200
400
600
800
1000
1200
1400
1600
1800
12am - 3am 3am - 6am 6am - 9am 9am - 12pm 12pm - 3pm 3pm - 6pm 6pm - 9pm 9pm - 12am
# of posts
Reach
Engagement
14 Tremont Tearoom – Last 30 days

15. Best day to post
28 28 20 29 23 27 16
37
738
22
116
18 28 26
1 2 0 10 0 1 1
0
100
200
300
400
500
600
700
800
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
# of posts
Reach
Engagement
15 Tremont Tearoom – Last 30 days

16. Best type to post
5
163
3 0
96
146
915
02 1
92
0
0
100
200
300
400
500
600
700
800
900
1000
Status Link Photo Video
# of posts
Reach
Engagement
16 Tremont Tearoom – Last 30 days

17. Best subject to post
0
0.2
0.4
0.6
0.8
1
1.2
# of posts
Reach
Engagement
17 Tremont Tearoom – Last 30 days

18. Competitors
Metrics Tremont Tearoom
Molly Reardon
Madame of
Magick
Fans 1,875 159
Talking about
this
15 5
Fans posts 6 0
Page posts 163 0
Interactions 36 0
Engagement 1.9% 0%
18 Tremont Tearoom – Last 30 days