A basic worksheet that can help you message your campaign and plan out strategies.

1. 4 x 4 Campaign Communications Strategy
1. Campaign Objective
1. Campaign Objective:
2. Target Audience (Who are You Communicating With):
-Primary Audience
-Secondary Audience
3. Your Core Message (what is the top message you want people to hear – in 3 to 5 sentences):
4. Who is the opposition? What are they saying about you?
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2. 5. Tools:
Earned Media (press events, letters to the editor, op-eds):
Social Media:
Spokespeople:
6. Timeline (use attached calendar)