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Designing for the
                                   tablet experience




                                            Alexis Lloyd | The New York Times | @alexislloyd




image: http://ohnodoom.com/ibap/
first, some context
think about the tablet as part of an ecosystem
the consumption of content is
    more mobile and interstitial


   be aware of the user’s context
(location, parallel experiences, etc.)
users expect content and services to
be well-tailored to all of their devices.


       understand the inherent
        qualities of the device
larger screen
more functionality




  more portable
simpler interface
(semi)mobile
Consider where your users will be. How does this affect their state of mind?


tactile
Enhance the sense of “touchability”, of physically manipulating on-screen media.


intimate
Make your interactions human, personal. Encourage emotional connection.
a (very brief) look at the tablet as a reading device
emulates some of the best qualities of print




“
         IT’S NO WONDER WE LOVE OUR PRINTED BOOKS
         we physically cradle them close to our heart. Unlike computer
         screens, the experience of reading on a Kindle or iPhone (or
         iPad, one can assume) mimics this familiar maternal embrace.
         And the seemingly insignificant fact that we touch the text
         actually plays a very key role in furthering the intimacy of the
         experience.
         - Craig Mod, “Books in the Age of the iPad”
but let’s be careful not to assume the constraints of print




        “Acknowledge the physical boundaries of the device, while also embracing
        the effective limitlessness of space just beyond those edges.”




                                http://craigmod.com/journal/ipad_and_books/
design for context

understand the emotional experience of the device

    create a holistic experience across devices
thank you

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Designing for the Tablet

  • 1. Designing for the tablet experience Alexis Lloyd | The New York Times | @alexislloyd image: http://ohnodoom.com/ibap/
  • 3.
  • 4. think about the tablet as part of an ecosystem
  • 5.
  • 6. the consumption of content is more mobile and interstitial be aware of the user’s context (location, parallel experiences, etc.)
  • 7. users expect content and services to be well-tailored to all of their devices. understand the inherent qualities of the device
  • 8. larger screen more functionality more portable simpler interface
  • 9. (semi)mobile Consider where your users will be. How does this affect their state of mind? tactile Enhance the sense of “touchability”, of physically manipulating on-screen media. intimate Make your interactions human, personal. Encourage emotional connection.
  • 10. a (very brief) look at the tablet as a reading device
  • 11. emulates some of the best qualities of print “ IT’S NO WONDER WE LOVE OUR PRINTED BOOKS we physically cradle them close to our heart. Unlike computer screens, the experience of reading on a Kindle or iPhone (or iPad, one can assume) mimics this familiar maternal embrace. And the seemingly insignificant fact that we touch the text actually plays a very key role in furthering the intimacy of the experience. - Craig Mod, “Books in the Age of the iPad”
  • 12. but let’s be careful not to assume the constraints of print “Acknowledge the physical boundaries of the device, while also embracing the effective limitlessness of space just beyond those edges.” http://craigmod.com/journal/ipad_and_books/
  • 13. design for context understand the emotional experience of the device create a holistic experience across devices

Hinweis der Redaktion

  1. What are some of the key elements of the tablet experience?