Portfolio. Fedik Oleksandr - SMM manager

1. PORTFOLIO
O L E K S A N D R F E D I K
D I G I T A L M A R K E T I N G / C O N T E N T
M A N A G E M E N T / S M M

2. PERSONAL INFORMATION
Fedik Oleksandr Ihorovych
Email: oleksandrfedik1991@gmail.com
Mobile: +380634357157
Date of birth: 8th of September 1991
CV: is here
Qualifications and skills:
- experience of using web-analytic tools
(Yandex.Metrica, Google analytics, Similarweb,
Alexa etc.);
- understanding of basic principles and trends;
of Ukrainian segment of the Internet;
- ability to create digital strategy for a project;
- developing and launching promotion
campaigns in Social medias;
- Advanced PC user (MS Office: Word, Excel,
Power Point);
- WordPress .

3. REALIZED PROJECT #1: EATDRESSTRAVEL.COM
POSITION: CONTENT MANAGER

4. Social media strategy
improvement:
 Made audit of previous social
media activities;
 Developed a range of social
media channels used for
project promotion as well as
added new once;
 Developed a plan of
publications at channels;
 Planning of campaigns in
social media aimed at defined
target audience clusters.
VOLUME OF WORK DONE

5.  Carried out a web page
redesign and improvement
of its functional elements
(using prepared
specifications for team of
developers);
 Conducted an internal
optimization.
WEB PAGE MANAGEMENT

6. 1. Subscribers. (on Jun. 2015)
- Before 500
- After 62000
Growth rate = 12400%
2. Engagement (People Talking About
This/Fans) on Nov. 2014.
0,059 (5,9%)
3. Post Reach on Nov.2014.
Average organic 532
4. Total Reach on Nov. 2014.
Average organic 1537
KPI’S REACHED (AT MAIN CHANNELS OF
ACTIVITY)

7. PROJECT #2: TRAININGBOX
POSITION: FREELANCE CONSULTANT
Participation in development of
project realization strategy :
 Sales point selection;
 Social media strategy
development.
Web page development:
 Web page structure formation;
 Selection of samples for web
page design.

8. Photo-quest activation
Necessary advises for quest
realization were given in order
to:
 increase total reach among
target audience,
 involve new community
subscribes,
 increase engagement.
Link to project page:
https://www.facebook.com/traini
ngbox.ukraine?fref=ts
ENGAGEMENT INCREASE IN SOCIAL MEDIA CHANNELS
OF THE PROJECT

9. 1. Subscribers. (on
Feb. 2015)
- Before 24
- After 250
Growth rate = 1042%
2. Studding groups
formed.
3rd group formed on March
2015
3. Engagement to
activations.
Engagement rate: 3,2 %
Average number of likes
under posts involved to
activation - 8
KPI’S REACHED

10. Volume of work done:
1. Developed SMM strategy.
2. Developed Content plan.
- defined suitable types of
posts
- defined suitable time of
publication
3. Found new 5 markets.
4. Tested new social platforms
- Vkontakte
- Odnoklassniki
PROJECT #3: MINUTEOFLIFE.COM
POSITION: SMM MANAGER

11. Minute of life FB page
1. Subscribers
- Before 5500
- After 14099
Growth rate = 256,3%
2. Post Reach on Jun. 2015.
Average organic 755
3. Total Reach on Jun. 2015.
Average organic 1652
Link to page:
https://www.facebook.com/p
ages/Minute-Of-
Life/268067943373621?fre
f=ts
Minute of life ES FB page
1. Subscribers
- Before 350
- After 14517
Growth rate = 4147,7%
2. Post Reach on Jun. 2015.
Average organic 641
3. Total Reach on Jun. 2015.
Average organic 1115
Link to page:
https://www.facebook.com/page
s/Minute-Of-Life-
ES/1515642978687438?fref=t
s
KPI’S REACHED (AT MAIN CHANNELS OF
ACTIVITY)

12. New markets defined: 5
Min CPC in ads: 0.005 USD
Max CTR reached in ads: 11%
KPI’S REACHED

13. Volume of work done:
1. Targeted ad launched:
- Defined the most effective
types of ad for leads
generation
- Defined target audience
- Launched ad campaign
Link to project page:
https://www.facebook.com/p
ages/Scoutville/1385400096
48589?fref=ts
PROJECT #4: SCOUTVILLE
POSITION: FREELANCE CONSULTANT

14. Min CPC in ads: 0.03 USD for
Ukraine
Max CTR reached in ads: 9.3%
Sales made - 3 items of tours
Average sum of sales on 10th
of Jun. 2015 – 13500 UAH
People Reached - 14973
Clicks - 1192
AVG CRT - 2.138%
AVG CPC - 0.04 USD
Page likes – 25
KPI’S REACHED

15. Email: oleksandrfedik1991@gmail.com
Mobile: +380634357157
Skype: oleksandr.fedik
LET’S WORK TOGETHER?