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Ch4 conducting marketing research and forecasting demand

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Ma. Alexandria Bulaon
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TOP 10 Learning Questions for Ch 4: Conducting Marketing Research and Forecasting Demand Ma Alexandria Bulaon December 16, 2011
1. The first step in the marketing research process is _____. ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Marketing Research Process ,[object Object],[object Object],[object Object],[object Object],[object Object],Make Decision
Steps in the Marketing Research Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Defining the Problem ,[object Object]
1. The first step in the marketing research process is _____. ,[object Object],[object Object],[object Object],[object Object],[object Object]
2. Potential market, available market, target market, and penetrated market are measures of _________. ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Measures of Market Demand
Market Demand ,[object Object]
Market Demand ,[object Object],[object Object],[object Object],[object Object]
2. Potential market, available market, target market, and penetrated market are measures of _________. ,[object Object],[object Object],[object Object],[object Object],[object Object]
3. Customer survey forms in restaurants can measure the following marketing metrics except: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Shares ,[object Object]
Research Approaches
Market Shares ,[object Object]
3. Customer survey forms in restaurants can measure the following marketing metrics except: ,[object Object],[object Object],[object Object],[object Object],[object Object]
4. The following are research approach except: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Research Approaches ,[object Object],[object Object]
Research Approaches ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4. The following are research approach except: ,[object Object],[object Object],[object Object],[object Object],[object Object]
5. The following are contact methods except: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Methods
Contact Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interview ,[object Object],[object Object]
5. The following are contact methods except: ,[object Object],[object Object],[object Object],[object Object],[object Object]
6. A good marketing research has the following characteristics except: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Characteristics of a Good Marketing Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ethical Marketing ,[object Object]
Ethical Marketing ,[object Object],[object Object]
6. A good marketing research has the following characteristics except: ,[object Object],[object Object],[object Object],[object Object],[object Object]
7. Which of the following is true? The sampling plan includes: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sampling Plan ,[object Object],[object Object],[object Object]
Sampling Plan ,[object Object],[object Object],[object Object],[object Object]
Sampling Plan ,[object Object],[object Object],[object Object]
7. Which of the following is true? The sampling plan includes: ,[object Object],[object Object],[object Object],[object Object],[object Object]
8. Cluster samples and Quota samples are? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Samples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Samples ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
8. Cluster samples and Quota samples are? ,[object Object],[object Object],[object Object],[object Object],[object Object]
9. _____ quantifies, compare and interpret marketing performance. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Understanding market metrics ,[object Object]
The most common market metrics that companies use are: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example Marketing Metrics ,[object Object]
9. _____ quantifies, compare and interpret marketing performance. ,[object Object],[object Object],[object Object],[object Object],[object Object]
10. The following are Questionnaire Do’s and Don'ts except: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questionnaire Do’s and Don'ts
Ambiguous ,[object Object],[object Object]
Ambitious ,[object Object]
10. The following are Questionnaire Do’s and Don'ts except: ,[object Object],[object Object],[object Object],[object Object],[object Object]
TOP 10 Learning Questions for Ch 4: Conducting Marketing Research and Forecasting Demand Ma Alexandria Bulaon December 16, 2011

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Ch4 conducting marketing research and forecasting demand

  • 1. TOP 10 Learning Questions for Ch 4: Conducting Marketing Research and Forecasting Demand Ma Alexandria Bulaon December 16, 2011
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  • 52. TOP 10 Learning Questions for Ch 4: Conducting Marketing Research and Forecasting Demand Ma Alexandria Bulaon December 16, 2011