The presentation by Alex Vaidya given at the Masterclassing Content Marketing event on the 16th June. Understand why UGC is important as part of you content mix.

1. The power of UGC
Alex Vaidya
CEO StoryStream
@alex_vaidya

2. 2
Content marketing is hard.

3. 3
Brand
Website
Experiences Dealer Events
Dealer Website
Press & Key Influencers Dealer Showroom
Paid Media
Product Launches
Social Media

4. 4
Marketers cite ‘content
production’ as biggest content
marketing challenge44%
eConsultancy 2014

5. 5
Customers are 3x more
likely to visit brand website
than Facebook
Forrester Nov 2014

6. Millennials Seek Authenticity

7. 7
What content works?

8. UGC Customers are your
best sales people

9. 9Ipsos MORI 2014
50% UGC is more trusted
than any media
It sells…

10. 10
Customer
Fan
Influencer
Employee
Lots of it…

11. 11
Social Hubs
UGC Product Pages
Social Campaigns
In-store activations
How?

12. Combine UGC and brand content.
Publish to any customer touchpoint.

15. 15

16. 16

17. 17

18. 18
increase in website
dwell times
compared to normal
StoryStream Average
350%

19. 19
Quicker to use than a
traditional CMS, save time
and money on content
StoryStream
10x

20. Customers are your best sales
people.
Make them part of your brand
story.
UGC is the limitless content
marketing fuel you need.

21. 21
www.storystream.it
@storystreamit
Looking forward to our roundtables!