2. PARK.NET
NFC Chip
Used for Payments
Used instead of ticket
Occupancy Detection
BLE
IR
Low powered Laser
Others
Software
IPhone App
Cloud based software
3. VALUE PROPOSITION TESTING
Understanding our customers
Vehicle Analysis
Problems
Value Proposition – I
Definition
Results from our survey
Interpret the data
Value Proposition – II
Definition
Results from our survey
Interpret the data
4. CUSTOMER ANALYSIS
Vehicle Ownership
3%
11%
Car
Car, Motorcycle
86% Motorcycle
Nearly 86% of the survey population owns a car. This is a big
driver in the usage of parking lots
5. PAID PARKING USAGE
16.00%
14.00%
12.00%
10.00%
8.00%
6.00%
4.00%
2.00%
0.00%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Used
NUMBER OF TIMES USED PAID PARKING IN A MONTH
84% of customers used paid parking between 1 and 10
times
On an average each person uses paid parking 5 times a
month
6. 30%
25%
20%
15%
10%
5%
0%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32
NUMBER OF TIMES CUSTOMERS FIND IT DIFFICULT TO FIND A PARKING SPOT
82% of the people found it difficult to get a parking sport between 1
and 5 times in a month.
6% of people who use paid parking every day find it difficult to get a
spot
7. PROBLEMS
CUSTOMER PROBLEMS
THE CHECK-IN PROCESS
PAYING THE CARD/TICKET IN THE END
LOCATING YOUR CAR IN THE END
FINDING A FREE SPOT
AVAILABILITY OF FREE SPOTS
0% 10% 20% 30% 40% 50% 60%
Daily nearly 65% of customers face difficulty in finding a free
parking spot.
8. BASIS
Looking at the customer demographics and problems, we realized
that the following
There are many problems that the customers are facing while parking on a
daily basis
There is a huge potential in building systems that help the customer find
parking spots
Based on these findings we propose the following
10. VALUE PROPOSITION - TEST
Hypothesis Test Response Strength of Response
No
Would you like to pay 17%
No
for parking via your 18%
smart phone? Yes Yes
82% 83%
Would you use your
No No
cell phone to get into 18% 24%
the parking? Yes
Yes
82% 76%
11. VALUE PROPOSITION - TEST
Hypothesis Test Response
Have you ever lost your
ticket? Yes
42%
No
58%
Did you have trouble
No
because of it? 42%
Yes
58%
12. VALUE PROPOSITION - TEST
Hypothesis Test Response
Have you ever
No
forgotten where you 29%
parked your car? Yes
71%
Did you have trouble
No
because of it? 35%
Yes
65%
13. INTERPRETATION
Looking at the results of our survey we strongly believe in the
following
An overwhelming majority (82%) of customers would like to use mobile
phones enter to pay for parking and 83% of them believe it is better. Yes the
paradox is that even though people may not use mobile phone to pay, but still
believe it is better.
Most of the customers would like to check-in using the mobile phones and
nearly 75% believe this will be improvement over the current tickets.
Nearly 2/3 of people have lost the tickets and almost all of them had difficulties in
getting their car.
Nearly 75% of the customers have forgotten where they have parked their car
and nearly 65% of them had difficulty in getting their car.
15. VALUE PROPOSITION
Hypothesis Test Result
No
9%
Would you be
interested in knowing
the availability of free
spots online? Yes
91%
Would you be
No
interested in reserving 26%
a spot in a car park?
Yes
74%
16. INTERPRETATION
Looking at the results of our survey into the value proposition we
feel the following
Overwhelming support for knowing the online availability of free parking spots
Nearly 75% of the people are willing to reserve parking spots online
17. CONCLUSION
Based on the surveys and detailed analysis of our value
propositions we believe that we our product is going to provide
the customers an enhanced parking experience and that it has
been validated by our research.
We plan to move forward with the next
phase…………………………….
