for the Networks Network at University of Surrey, 27 April 2007

1. The Social Life of Second Life An analysis of the Social Networks of a virtual world Aleks Krotoski Networks Network, 27 April 2007

3. The context

6. How can the interactions in cyberspace be meaningful ? In traditional definitions of “community”, there’d be no such thing in cyberspace How can you develop meaningful relationships with people you’ve never met ?

23. Density = 0.082

24. Position and SP 6653.37 0.534 (0.017) 0.190 (0.022) 0.803 (0.026) Prototypicality (N=2685) 0.483 (0.016) 0.530 (0.018) 0.532 (0.018) 0.531 (0.018) 0.420 (0.013) σ 2 e 6400.24 0.312 (0.020) 0.797 (0.026) Social Comparison (N=2685) 6460.3 0.240 (0.021) 0.805 (0.025) Trust about privacy (N=2649) 6510.62 0.215 (0.021) 0.809 (0.026) Trust about sex (N=2649) 6560.19 0.191 (0.021) 0.802 (0.026) Trust about business (N=2651) 6162.35 0.432 (0.020) 0.773 (0.023) Social network trust (N=2786) Loglikelihood (fixed model LL) β (Std. Error) β 0 (Std. Error) y

31. Study 3 Adoption data for new technological innovation (Voice)

34. Questions? Aleks Krotoski [email_address]