Often enterprise social networking platforms are touted as the solution to the communication and collaboration problems organizations experience. While it's true "working social" has many benefits, it's naive to think it does not have its own set of challenges. Don't worry though, there are solutions to these challenges. Hopefully this presentation cuts through the "fluffy" industry hype and provides a realistic look at social networking. The slides may be hard to follow with the words though, so feel free to contact me for more details.

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Reality vs. Hype for
“Working Social”
Alan Lepofsky – VP and Principal Analyst
@alanlepo
The benefits, challenges and solutions of the social era
April 2014

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Agenda
• Benefits of “working social”
• Challenges of the social era
• Solving the issues

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Participation

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Transparency

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Global Reach

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Challenges of the
“Social Era”

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Who Am I?

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Which Tool Should I Use?

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Who Has Access?

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Where Did I Post That?

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Too Much Information

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No real data was harmed in the creation of this chart

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Solutions

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Integration

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Sorting And Filtering

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Analytics / Recommendations

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Context and
Purpose

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Recap: Reality Vs. Hype
• “Working Social” has many benefits
• However, don’t be fooled into thinking that it’s
perfect, there are many challenges.
• Those challenges can be overcome. Use the
right tools for the job, and have a clear
purpose in mind.

20. © 2010 - 2014 Constellation Research, Inc. All rights reserved.
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