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Chapter 21 – the strategic window

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Chapter 21 – The strategic Window: Identifying and analysing the gap for the new business The chapter discusses why organisations are leaving gaps in the market and the meaning of the strategic window.. By: Alain Ndedi, University of Johannesburg
Why this chapter? Potential entrepreneurs may fear entering the business environment thinking that existing organisations have resources and aware of opportunities in the market. Therefore, why to waste time to enter the business environment? Why to be entrepreneurial? All opportunities have been taken by well established companies... But, the reality is existing businesses leave gaps in the market...
Why business leave gaps in the market? Established businesses fail to see new opportunities; New opportunities are thought to be 2 small; Technological and cultural inertia; internal politics; Anti trust actions by the government; Economic perspectives on entrepreneurial gaps;
The strategic window... The strategic window is a process of: Identifying; 2. Evaluating; 3. And Exploiting a new business opportunity.
Six stages of the strategic window... Spotting; Locating; Measuring; Opening; Moving through; Closing,
In conclusion... There is always the potential to create new value in the market... Why? This may be because of institutional failings on the part of incumbents and game theoretical interactions between competitors.. Here comes the strategic window which is a process of exploiting gaps that are left in the market..

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Chapter 21 – the strategic window

  • 1. Chapter 21 – The strategic Window: Identifying and analysing the gap for the new business The chapter discusses why organisations are leaving gaps in the market and the meaning of the strategic window.. By: Alain Ndedi, University of Johannesburg
  • 2. Why this chapter? Potential entrepreneurs may fear entering the business environment thinking that existing organisations have resources and aware of opportunities in the market. Therefore, why to waste time to enter the business environment? Why to be entrepreneurial? All opportunities have been taken by well established companies... But, the reality is existing businesses leave gaps in the market...
  • 3. Why business leave gaps in the market? Established businesses fail to see new opportunities; New opportunities are thought to be 2 small; Technological and cultural inertia; internal politics; Anti trust actions by the government; Economic perspectives on entrepreneurial gaps;
  • 4. The strategic window... The strategic window is a process of: Identifying; 2. Evaluating; 3. And Exploiting a new business opportunity.
  • 5. Six stages of the strategic window... Spotting; Locating; Measuring; Opening; Moving through; Closing,
  • 6. In conclusion... There is always the potential to create new value in the market... Why? This may be because of institutional failings on the part of incumbents and game theoretical interactions between competitors.. Here comes the strategic window which is a process of exploiting gaps that are left in the market..