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The Research Process
What is research……….??? ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],What is research process……???
Steps involved in research process….. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contd…. ,[object Object],[object Object],[object Object]
STEP 1-Establishing the needs for market research…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
STEP 2-Defining the problem.. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Contd…. ,[object Object],[object Object]
Modes of problem identification…. ,[object Object],[object Object],[object Object],[object Object]
STEP 3- Formation and Development of working hypothesis ,[object Object],[object Object],[object Object]
Preparation of Research design ,[object Object],[object Object],[object Object]
STEP 4-Determining research design…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
STEP 5-Identifying information types & source…. ,[object Object],[object Object],[object Object],[object Object]
STEP 6-Determine methods of accessing data… ,[object Object],[object Object],[object Object],[object Object]
STEP 7-Design data collection forms.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
STEP 8-Determine sample plan & size …..   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SAMPLE SIZE AND ITS DETERMINATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
STEP 9-Data collection….. ,[object Object],[object Object],[object Object]
STEP 10-Analyze data…. ,[object Object],[object Object]
[object Object],[object Object],STEP 11-Prepare & present the final research report…
Contd… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contd… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contd… ,[object Object],[object Object]
CASE STUDY: ,[object Object],[object Object],[object Object]
Contd…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contd…. ,[object Object],[object Object],[object Object],[object Object],[object Object]
MAJOR  PROBLEMS…… ,[object Object],[object Object],[object Object],[object Object]
STEPS TAKEN BY THE ORGANISATION TO SOLVE THE PROBLEM…. ,[object Object],[object Object],[object Object],[object Object]
CONTD…. ,[object Object],[object Object]
FORMULATION OF THE PROBLEM ,[object Object]
SOLUTION TO THE PROBLEM…. ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU……

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Research process