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International Journal of Economics and Business Modeling
ISSN:0976–531X & E-ISSN:0976–5352, Vol. 1, Issue 2, 2010, PP-01-11


         Indian Auto Component Industry: Challenges Ahead
                          Sachin Borgave* and Chaudhari J.S.
             *Commerce & Management Research Unit, Shivaji University, Kolhapur, MS, India
                     sachinborgave@gmail.com, jayawantchaudhari@gmail.com

Abstract- Indian Automobile industry is flourishing its twigs worldwide and is close to a fruition of triumph in
the global competition. The spine of the industry is its suppliers of auto components and accessories which
is also an exclusive industrial segment. Today auto industry is enjoying the benefits while the auto
component sector is in its gloom despite of hard efforts of survival. The factors making the differences are
unavailability of resources like skilled labour and technology, high cost of production due to inflation and
Government policies of indirect taxes such as customs and excise. The paper highlights the challenges
faced by Indian auto component industry in domestic and global market.
Keywords- Auto Components, Accessories, International Trade, Exports, Imports, Automobiles

1.1 Introduction
The later globalization period enhanced the trade           b.    To review the international trade and
in all sectors which includes automobile and auto                    assess the status of Indian auto
components in top trading commodities. The new                       component industry.
auto policy helped to promote the auto sector               c.    To identify the barriers and the challenges
worldwide. The cheap labour and resources in                         for Indian auto component industry in
India has captivated the attention of developed                      international trade.
countries from long years back. Only on the
globalization the trade benefits came into clear            1.2.2 Scope of the Study
picture and also India realized the potential of the        a. Geographical Scope:
world market. Despite of free trade agreement,              The Area selected for the research is Pune as
the preferential and regional trade agreements              the maximum auto component Industries,
brought the higher potential markets closer to              Foundries, Forging Industries lie in Pune the
India to develop the international trade and                newly established R& D for Auto Cluster located
flourish the Indian presence. Today the                     at Chinchwad Pune (Promoted by Gov. of India,
international markets are so saturated and the              MCCIA & PCMC), provides the facilities of
cut throat competition is spread all over the globe         designing, tooling and validation testing for SSI.
as the whole world has become a single market.
The rule of ‘survival of the fittest’ is applied at         b. Conceptual Scope:
every stage and in all the sectors. This enabled            The auto component sector having a higher
Indian auto industry to grow at certain extent. The         potentiality to develop its roots, while due to
threat of other competitive countries and the               several reasons and forged application the
internal country policies affecting the sector              industry is shrinking. The study emphasis to
directly or indirectly, the loop holes are stretching       overcome the barriers and triumph over the
the limbs behind and withdrawing its roots of               challenges nailed in developing international
development. On one side the automobile                     trade.
industry is flourishing while on the other side the
Indian auto component/ parts which is a spine of            1.2.3 Data collection and Sampling
Indian automobile industry is shrinking. The study          The primary and secondary data required for the
envisages the real problems faced by Indian auto            study is collected systematically. Primary data is
component sector in international trade and the             collected through a questionnaire and a census
challenges to meet ahead.                                   of auto component exporters from Pune is
                                                            considered. According to the information
1.2 Research Methodology                                    obtained through District Industrial Centre and
The industrial area of Pune selected for study is a         Maratha Chamber of Commerce, Industries and
major hub of Indian auto component industry, the            Agriculture Pune there are 2031 working units in
study focused on micro as well as macro level               Pune & Pune periphery. Out of these 2031 units
analyses and hence the primary data is collected            only 199 units are registered under the heading-
from exporters situated in Pune region and                  “Vehicle, Parts and accessories” and out of these
secondary data from international and national              199 units only 61 units are regular exporters.
databases.                                                  Hence the universe for the research study is 61
                                                            industries and it is decided to study all the 61
1.2.1 Objectives of the Study                               industries considering it as a sample size.
a.    To study the SWOT analysis of Indian Auto             Secondary data playing a prominent role in the
         Component Industry                                 study is collected through various departments
                                                            like Directorate General of Foreign Trade,
                                                            Ministry of Commerce, Engineering Export

Copyright © 2010, Bioinfo Publications
International Journal of Economics and Business Modeling
ISSN:0976–531X & E-ISSN:0976–5352, Vol. 1, Issue 2, 2010
Indian Auto Component Industry: Challenges Ahead



Promotional Council, MVRDC, Maratha Chamber                  certification, and 83 companies with TS 16949. In
of Commerce, Industries and Agriculture etc.                 the past years, this industry has contributed 10 -
                                                             12 percent to the total auto production. By the
2. An Overview of Indian Auto Component                      end of the third quarter in 2005, exports
Industry                                                     accounted for 15 percent of the total volumes in
2.1 A progression of Indian Auto Industry                    the auto components industry. In 2004-05, the
The Auto Industry comprising of Automobile                   value of auto component exports is estimated to
manufacturers        and       Auto      component           be Rs. 56,475 million.
manufacturers, the industry is a prime driver to
boost up the Indian economy contributing 4.7% of             2.2 Classification and Structure of Auto
country’s GDP in the year 2003-04.The industry               Component Industry
has sustained a longer struggle behind its                   An auto component industry can be segmented
admirable way of detonating success. Presently               on the basis of the production of component
we see the Joint ventures or own foreign                     types as below
subsidiaries in automobile as well as auto                        •    Engine Parts
component industry, the foundation for Indian                     •    Drive Transmission and Steering Parts
Automobile industry laid by Hindustan Motors                      •    Suspension and Brake Parts
and Premier Automobiles Ltd in 1942 and 1944                      •    Electrical Parts
and further various manufacturers clustered the                   •    Equipments
industry such as Automobile Products of India Ltd                 •    Other Parts
(APL), Mahindra & Mahindra, Tata Motors, Ashok               In India the auto component industry is structured
Leyland in 1970’s till then the policy framework             in three basic categories.
for the industry was very stringent, and there was                •    Indian     companies       without    any
very limited scope for expansion, the Research                         collaboration or having very minimal
and Development was also far behind, the                               collaboration     with     any     foreign
Industry was less complicated in technology,                           companies for e.g. Sundram Brake
hence there was low investment in Research                             Lining, Sundram Fastners.
and development, the Joint venture of Maruti and
                                                                  •    Indian     companies       with    foreign
Suzuki initiated a substantial growth in the
                                                                       collaboration, such as Indian Nippon
industry and after         the liberalization policy
                                                                       Electricals, Hinoday etc.
adopted by India in 1990, the scenario of industry
                                                                  •    MNCs completely owned subsidiaries or
went on changing, the industry gained a up-thrust
                                                                       the units in which they have major
impetus. The liberalization allowed MNC’s such
                                                                       control. For e.g. Delphi, Visteon, Denso,
as Ford, Toyota, and Hyundai to set up facilities
                                                                       MICO etc.
in India. However the arrival of MNC auto
manufacturers revealed the incapability of local
                                                             2.3 Evolution of Auto Components industry
auto component suppliers to the global players,
                                                             The Auto component Industry is directly
due to lack of technology and change in
                                                             dependent on Auto industry; the industry was of
requisites. On other side the import of auto
                                                             very small size in the period of 1970s, the growth
components were highly price sensitive and the
                                                             initiated after the entry of Maruti Udyog Ltd. Many
huge import tariffs, this intended the MNCs to
                                                             new auto component manufacturers emerged in
convey their traditional suppliers to set up in
                                                             1980s. The Indian auto industry has evolved
India. As Delphi followed General Motors in 1995
                                                             around three major clusters geographically West,
and set up the facility in Gujarat, Visteon followed
                                                             North & South of India Major automotive clusters
Ford, further many of the local players auto and
                                                             – West- Mumbai, Pune, Nasik, and Aurangabad.
auto component manufacturers seek assistance
                                                             South - Chennai Bangalore, Hosur and North-
from the global manufacturers especially for
                                                             Delhi, Gurgaon, Faridabad. The set up of Tata
complicated and higher technical jobs, many of
                                                             motors, Bajaj, Mahindra & Mahindra, Skoda,
the automotive companies managing there own
                                                             General Motors etc. and auto component
subsidiaries without any such collaborations,
                                                             manufacturers like Bharat Forge, DGP Hinoday,
manufacturing low end products such as casting
                                                             Kirloskar Brothers, SKF Bearings, Kalyani Brakes
and forging, Brake linings, Sheet metals, pistons,
                                                             etc. in the west region. Maruti Suzuki during
piston rings etc. The industry is fragmented in the
                                                             1990s created a base in the North accordingly
several levels of supplying categories, from Tier 4
                                                             the other auto industry like Honda, Eicher etc.,
to tier 1, the larger companies moving the value
                                                             and auto component companies like Delphi,
chain as tier1 companies, while SME’s are
                                                             Denso India, Lumax, Minda, Sona Koyo, Shriram
identifying in tier 2 and tier 3 slots. The Indian
                                                             Pistons etc., setup a hub in the central North. In
auto components industry has over 420 players
                                                             the South region the auto & auto component
in the organized sector and over 10000 players in
                                                             industries are Ashok Leyland, Ford, Toyota
the unorganized sector. Around 390 auto
                                                             Kirloskar, Hyundai, TVS Motors, Brakes India,
component manufacturers have ISO 9000
                                                             MICO, Lucas-TVS, Rane Brakes, Sundram
certification, 223 companies with QS-9000
                                                             Fasteners etc. constituting a major hub. The


2                             International Journal of Economics and Business Modeling
                            ISSN:0976–531X & E-ISSN:0976–5352, Vol. 1, Issue 2, 2010
Sachin Borgave and Chaudhari JS



quality consciousness, value chain inherited                   manufacturers have already set up. The sector
through the automobile companies towards the                   will grow at 15 percent CAGR till the year 2012
suppliers. Further the entry of more MNC’s &                   and will achieve the position among the top five
giant domestic auto manufacturers prompted                     auto component economies by 2025. The
supply chain developments to enhance the                       Industry is perceived tremendous potential for
productivity and responsiveness towards both the               foreign direct investments. The exports of auto
ends suppliers as well as automobile companies.                components in 2006-07 soared to the US$ 3
The auto component industry can also be                        billion, which is remarkable, & the investments
segmented through the supply chain tierization                 continuing the rise. The ACMA estimates the
like first tier, second tier, third tier and fourth tier       global sourcing of components from the country
as the levels of supply category and involvement               to double from US$ 2.95 to U.S$ 5.9 billion in
in the supply chain of automobile company. The                 2008-09, and touch US$ 20 billion within next
fourth tier suppliers supplies raw material as a               seven years with the expansion of operations
small jobs while a second tier suppliers produces              domestically and overseas. The ACMA-Mckinsey
a full auto components further the first tier                  tie-up vision anticipates the potential for the
suppliers identified as a OEMS/ Assemblers                     Indian auto component industry to grow at US$
(Original equipment manufacturers). There are                  40- 45 billion by 2015. The global auto
new direct suppliers, who design systems and                   manufacturers look India as a salient
coordinate almost the entire chain encompassing                manufacturing hub for auto components and
the manufacturing and assembly process and                     which rapidly gaining up the values of component
these are the Tier 1 and 0.5 who have major                    they source from India.
involvement as a supplier in manufacturing of
automobiles, they provide semi – assembled                     2.5 The SWOT Analysis can be made as below
modules of automobiles like steering system, rear              2.5.1 STRENGTHS
axle system etc. which can be directly fixed on                The major strengths of the Indian auto
the final assembly of the cars. The risks and                  component sector to grow globally are
challenges are being transferred to the tier 1 &                    1. Cost competitiveness in terms of Labour
0.5 suppliers.                                                         and Raw material
                                                                    2. Established manufacturing base
2.4 Supply Side Scenario                                            3. Qualified and skilled man power
The total turnover of the Indian auto component                     4. Growing domestic automotive industry
industry is estimated at US$9 billion in 2006. The                  5. Manufacturing         capabilities with
industry has the resources to manufacture the                          international quality standards
entire range of auto products required for vehicle                  6. High operational efficiency
manufacturing,         approximately         20,000
components. The entry of global manufacturers                  2.5.2 OPPORTUNITIES
into India during the 1990s enabled initiation of                   1. The growing need to outsource
new technologies, new products, improved                            2. Huge opportunity in the tier- 1 and tier
quality and better efficiencies in operations. This                      0.5
obviously acted as a catalyst to the local                          3. Continuous pressure on global OEMs
development of the auto component industry.                              and Tier 1s to reduce cost and source
The Indian auto component industry is                                    from low cost countries
widespread and highly fragmented. Estimates by                      4. Higher frequency of introducing of
the Department of Heavy Industries, Government                           newer models by automakers
of India, indicate that there are over 400 large                    5. Global market opportunity itself is the
firms who are part of the organized sector and                           ultimate opportunity provided by auto
cater largely to the Original Equipment                                  industry.
Manufacturers (OEMs). Approximately 10,000                          6. Leverage on product engineering
firms exist in the unorganized sector that                               expertise to improve the worthiness and
operates in a tier-format. The firms in this                             exports of auto component.
segment operate in low technology products and                      7. Acquisition in foreign markets.
cater to Tier I and Tier II suppliers and also serve           The strengths & opportunities above enabled the
the replacement market. Around 4% of the                       growth of Indian auto component industry in
companies operating in the auto component                      extent of global outsourcing; the following are the
segment cater to 80% of the demand emanating                   positive indications.
from OEMs. Within the unorganized segment,                          •    The fine quality of components
apart from supplying in the aftermarket, a number                        manufactured in India is used as original
of players are also involved in job work and                             components for vehicles made by
contract manufacturing. The Auto Component                               General Motors, Mercedes, IVECO, etc.
Manufacturers Association (ACMA) asserted the                       •    The Japanese and British component
sector is working towards the open market, a                             manufacturers      are   seeking     joint
large number of joint ventures with leading global                       ventures in India.
                                          Copyright © 2010, Bioinfo Publications                                 3
                                International Journal of Economics and Business Modeling
                              ISSN:0976–531X & E-ISSN:0976–5352, Vol. 1, Issue 2, 2010
Indian Auto Component Industry: Challenges Ahead



    •      Robert Bosch, auto parts maker of                    2.   Free Trade Agreements / Preferential
         Germany has relocated manufacture of                        Trade Agreements ( FTA’s)
         certain products to MICO, India.                        3. Expansion of the European Union-
     •   Crosslink       International    Wheels,                    inclusion of Hungary, Czech Republic
         Malaysia’s leading automobile security                      Poland etc which are major exporting
         provider has set up its unit at Baddi,                      countries to western Europe.
         Himachal Pradesh, India to make India                   4. Appreciation of Rupee
         as export hub for the SAARC region.                     5. Developments of new technologies like
Some of the key outsourcing deals announced by                       fuel cell, hydrogen powered vehicles,
the major players is as follows                                      which may affect the auto component
     •   Ford – Plan - to outsource engines                          industry.
         worth US$ 100 million in 2004, which                    6. Large number of OEMs entering in
         may further be scaled up to US$ 500                         Indian market may result into migration
         million.                                                    of talents from supplier to OEMs
     •   Delphi – Plan- to outsource components            To overcome the weaknesses & threats the best
         worth US$ 410 million                             way the manufacturers to remain competitive and
     •   Volvo – Plan- to increase its outsourcing         improve growth prospects. The manufacturers
         to US$ 150 million                                are to be innovative with appropriate R & D
     •   Fiat – Plan- to outsource components              budgets. The product specialization and their
         worth US$ 200 million, to its                     ability to integrate operations across several
         international    operations    which is           related areas of specialization could be an
         exporting cars to Sri Lanka, Bangladesh           eventual      key      of   progress.    Domestic
         and Nepal.                                        manufacturers need to increase their investments
     The foreign automakers like General Motors,           in companies in the US and Europe to go closer
     Toyota Motor Co., Ford Motor Co., Honda               to global markets.
     Motor Co., Diamler Chrysler AG and
     Hyundai Motor Co., seem to make India as              2.6 Developmental Prognosis
     export hub by expanding their operations              The industry globally is taking over a rapid
     here.                                                 expansion of automotive component investment
India as a International Manufacturing Hub                 worldwide especially in developing countries like
     •   Ford Exporting CKDs (Completely                   Brazil and India, the large first tier auto
         Knockdown Vehicles) to South Africa               component industries are setting up their owned
         and other countries                               subsidiary operations next to the OEM customer
                                                           so as to secure the global supply of their
     •   Hyundai – Exports Base for Small Cars
                                                           products. A pressure is on OEMs and first tier
     •   HMSI – Hub for Two Wheeler Export
                                                           auto component suppliers to improve on their
     •   Skoda – Hub for exporting cars to                 competitiveness in order to survive in domestic
         neighbouring countries                            as well as international markets with the
     •   Visteon exporting India worldwide                 improved and compatible products in changing
     •   Toyota Motors- global Hub for                     patterns with respect to the requirements.
         Transmission
     •   Daimler Chrysler sourcing more than
         100 million Euro
     •   Delphi, USA- International Purchase
         Office located

2.5.3 WEAKNESSES
     1. Low investment in Research and
        Development
     2. Limited knowledge of product liability
        and offshore warranty handling
     3. Limited domestic market for various                Fig 2.1 Flowchart of Developmental Prognosis
        components       inhibiting     capacity
        creations.                                         Presently top 100 companies contribute over 40
     4. Comparatively poor infrastructure for              percent of the industry revenue, the OEMs
        supply chain and exports                           focusing on designing, assembly, outsourcing for
     5. Lack of experience in system integration           increasing competitiveness and marketing. The
                                                           component industry is globally going in a phase
2.5.4 THREATS                                              of consolidation and tierization, on the basis of
     1. Competition from other low cost                    global purchases by leading automobile
        countries like China, Taiwan, Thailand             companies worldwide in 2002, it has been
        etc.                                               projected that the very few tier 1 companies may


4                           International Journal of Economics and Business Modeling
                          ISSN:0976–531X & E-ISSN:0976–5352, Vol. 1, Issue 2, 2010
Sachin Borgave and Chaudhari JS



survive in future and most of the work as nearly             Indian auto component industry, the effect of this
50% of vehicle development would take over by                phase may be for longer period as up to
the vendors. The stiff competition amongst the               minimum next five years.
OEMs world wide led to focus on cost
rationalization despite of rise in the input costs           3. International                                            Trade     of           Indian                Auto
and quality improvements, component prices                   Components
have declined three to five percent every year.                                            Exports and Imports of Auto sector
                                                                                                                                                   Total Exports
                                                                                                                                                   Total mports
However it is believed that the industry efforts on                                200
                                                                                                                                                   Exports of auto components


volume growth, increase in exports and cutting                                     180         170.4
                                                                                                                                        180.3


the costs through value engineering will place the                                 160

health growth. Companies with superior                                             140


technologies and intensive research and




                                                                 Rs. in Billions
                                                                                   120

                                                                                                                                                          94
developments like Bharat Forge, MICO may                                           100

                                                                                    80
enjoy bargaining power with OEMs.                                                   60         62.62
                                                                                                                 61.55
                                                                                                                                                    65.25


                                                                                    40

2.7 Global Trends in Outsourcing                                                    20


The global trends in outsourcing amongst the                                        0
                                                                                                       2006-07              Year                2007-08

auto & auto component industries can be divided
                                                              Fig 3.1 Exports and Imports of Auto Components
into three phases                                                                           (Source: Ministry of Commerce,
                                                                                         http://commerce.nic.in/eidb/default.asp)
2.7.1 Phase- I:                                              It is observed that the total exports of auto sector
The OEMs and Tier 1 companies in developed                   are dominating over the imports which is almost
countries like U.S, Japan and in Europe, seek out            double of the imports and is growing at the
neighboring countries to set up a low cost                   growth rate of 6 percent. However the auto
manufacturing base, this led US companies like               components share in the total exports of auto
G.M, Ford, Chrysler along with its suppliers in              sector is only one third part while its growth rate
Tier -1 companies like Delphi, Visteon, Dana look            is of 4 % over a year. This indicates that the
out for tier 2 and tier 3 suppliers in South America         automobile sector is doing very well in
and Mexico, similarly European companies                     international market while the auto components
looked at Spain and East Europe. The Japanese                are still lagging behind in export market. On the
pulled at ASEAN free trade zone to establish the             other side the overall growth rate of imports of
set ups in Thailand and Malaysia. The phase was              auto sector is 52 percent which is very high as
up to the year 2000.                                         compare to the growth in exports. However
                                                             considering the deemed exports of auto
2.7.2 Phase II:                                              components in addition to the physical exports to
After the phase I, In the time ahead the costs in            various destinations the exports figure is reached
the LDC,s like Mexico, Spain and brazil were                 to $ 3 billion which is equivalent to approx. Rs.
continuously went on increasing and were unable              125 billions
to match the costs with other developing
countries like China and India, the wages in such
countries were very low while the costs of inputs
were also ate the lower ends, this shifted the
focus of global OEMs and Tier1 companies of
developed market towards exploring the
outsourcing, especially from these regions to take
advantage of low cost manufacturing facilities
through mobilizing the purchase offices in India
and china.

2.7.3 Phase III:
In the third phase it is expected to grow the
foreign owned subsidiaries and joint ventures of
established automotive companies and OEMs                      Fig 3.2 Imports of Automobiles and Auto components
along with their Tier 1 suppliers with the
companies from the place of outsourcing and                  The imports of Auto sector have risen from 36
other low cost countries, the focus is to shift the          percent in 2006 to 53 percent in 2007.the total
manufacturing    base      to   the    low     cost          share of automobiles and auto components is in
manufacturing destinations and making it as a                the ratio of 1:3 parts. This indicates that an import
export hub. We believe that India is in the third            of auto components by Indian automobile
phase as many of the global players like Suzuki,             companies is increased substantially while the
Hyundai, Ford, Toyota , Honda etc., already have             import of automobile has been forbidden. There
made India as an export hub, this benefited the              can be various aspects to be studied to see the
                                        Copyright © 2010, Bioinfo Publications                                                                                                  5
                              International Journal of Economics and Business Modeling
                            ISSN:0976–531X & E-ISSN:0976–5352, Vol. 1, Issue 2, 2010
Indian Auto Component Industry: Challenges Ahead



cause of the          increased    imports    of   auto         suitable comportment. The over all exports of
components.                                                     auto components from Pune hub considered in
                                                                mapping above figure are direct exports, the
                                                                deemed exports are not considered for further
                                                                convenience. Very les suppliers are in organized
                                                                sector but contributing 80 percent of exports of
                                                                auto components, the unorganized sector is
                                                                widely spread which contribute very less to the
                                                                exports while have more focus on after market
                                                                services. The maximum exports are towards US,
                                                                Germany, UAE, U.K and Italy. The European
                                                                countries are been attracted to import from India
                                                                due to the availability of cheap labour and the
                                                                quality products. The other competitive countries
                                                                like China, Thailand, and Brazil are also
    Fig 3.3 Pune’s Share in Exports of Auto Components          importing/ sourcing countries from India, this is
                                                                not only because of the Indian competitiveness
The exports of auto components from Pune has                    but the unique quality of the components which
reached to 20 Billion INR in 2006, which is 33                  may not have substitutes. The new markets like
percent of total direct exports of components                   Spain, Belgium, Costa Rica, Ireland, Finland and
from the country and 15 % of the total exports of               France are been tapped by Pune exporters and
auto component (direct & deemed exports) which                  find more potentiality in those markets in future.
is 135 Billion INR ($ 3 bln). The total exports of              The overall exports of auto components is
auto components are expected to reach 180                       presently marked to US $ 3 billions and is
Billion INR while the exports of components from                expected to increase to US $ 20- 25 Billions by
Pune are expected to reach 40 billion INR in                    2020 this can be only possible if the Indian
2009. Pune being a major hub of auto industry is                companies become more sustained to reduce
attracting the new investors in both, automobile                their costs and develop their competitiveness
as well as components. The tier 1 suppliers are                 than other low cost counties like China, Thailand
increasing significantly and are contributing the               and Brazil. If we compare these countries
exports as well as local sales enormously. The                  competitiveness with India in terms of production
above listed are the companies contributing                     costs and other determinants like power, Fuel,
surplus to the exports of auto components from                  labour and other variables like taxes and
Pune sector. Kirloskar oil engines Ltd is a                     economies of scale etc. India needs to develop
dominant exporter of engines while Bharat Forge                 strategically. Undoubtedly India is more reliable
Ltd is outstanding performer in achieving higher                for cheap labour than that of Brazil. However it is
exports of components and castings.                             very less competitive in offering lower labour
                                                                costs as compared with China and Thailand. The
                                                                labour cost of Thailand is actually more than
                                                                Indian labour cost though it is considered
                                                                cheaper in Thailand because of the productivity
                                                                index which is on a higher side. The total
                                                                productivity adjusted labour cost of Thailand is
                                                                less than that of India and china. The Indian
                                                                labour cost is similar to the china’s one. In
                                                                comparison of power cost with other low cost
                                                                countries, India stands for the highest cost of
                                                                power as Rs. 7 per kWh, the power rates are
                                                                varying state wise in India from Rs. 5 to Rs. 7 the
                                                                lowest are in Maharashtra state. China and Brazil
Fig 3.4 Exports of Auto Component from Pune
                                                                are more competitive in providing power to the
with Segmentation
                                                                manufacturers, also Thailand offers slight less
                                                                cost of power than of India. The interest rates in
It has been observed that the Pune hub is a                     India are very high however less than that of
dominating in the exports of engine parts this                  Brazil. These rates are expected to soften in near
may be due to the existence of Tier 2 and Tier 1                future by looking over the RBI’s action plans. The
companies involved in producing engines and                     china and Thailand are more efficient in lending
engine parts in Pune region. However the                        low interest rates to their manufacturers. Thailand
maximum exports that is 60 percent of total                     has gained most competitive advantage in auto
exports of Pune falls in the category of other                  components as compare to India, Brazil and
parts and equipments, this suggests that yet the                China. India has a most awful situation in tax
industry is scattered and not organized in a                    structure especially for auto component


6                                International Journal of Economics and Business Modeling
                               ISSN:0976–531X & E-ISSN:0976–5352, Vol. 1, Issue 2, 2010
Sachin Borgave and Chaudhari JS



industries declared in the union budget of 2009,                                      Inputs – Steel,   Auto Components   Automobiles(CKDs
                                                                                        Rubber etc                             & SKDs)
the cascading effect of tax has hit to a height, so                                     Protected                             Protected
peak that the cost of item is not only doubled but
may raise to 2.5 times of its original cost while
china may provide the same component in half
price of Indian component and Thailand even                                        On one side inputs which are becoming costlier
less than that. The components if manufactured                                     due to the cascading effects of taxes and duties,
by using indigenous raw material may not give                                      similarly duty exemption schemes are being
that much variation in the prices but despite of                                   under utilized so as export obligation may not be
this if we compare the indigenous manufacturing                                    fulfilled due to the intermittent demand. On the
with other given countries’ international buying                                   other hand, fulfillment of orders towards
practices and manufacturing, china and Thailand                                    automobile companies has become very
are more competitive than that of India.                                           competitive. This may divert or loose the orders
                                                                                   towards foreign suppliers from low cost countries
                                                                                   like china, and Thailand due to the lower custom
                Declinine in Cutoms Tariff on Auto Components
                                                                                   duty on auto components. Both the links forward
 35
        30
                                                                                   and backward are well protected while an auto
 30
                                                                                   component sector is in jeopardy.
                   25                             Customs Tarriff in Percentage
 25
                             20
 20
                                          15                                       4. Conclusion
 15                                                 12.5
                                                               10
                                                                                   The auto component industry was growing
 10                                                                      7.5
                                                                                   gradually     and     was    making      significant
  5
                                                                                   developments in domestic as well as in
  0
      2001-02    2002-03   2003-04      2004-05    2005-06   2006-07   2007-08
                                                                                   international market till 2006-07. The internal
                                     Year
                                                                                   barriers in the country and constraints at
  Fig 3.5 Decline in Import Tariff (Import Duty) in                                international level had sluggish down the industry
                    Percentage                                                     growth, these barriers predominantly are
To align with the world trade organization and                                     hindrances like – Tax structure especially the
altogether preferential trade agreements while                                     disparity in custom and excise duties on the raw
taking the benefits of potential exports of auto                                   material of auto components, and automobiles.
components, the tariffs on auto components are                                     The unavailability of resources at reasonable cost
continuously slashed down from 30 percent in                                       for example- Power, Skilled Labour, Technology
2001 to 7.5 percent in 2007-08. While an across-                                   etc is also a major constraint. The challenges are
the-board lower tariff regime is beneficial to                                     mainly to overcome with these hindrances and
country’s competitiveness, however there must                                      sustain into international competition with other
be in place an effective and fast-responsive trade                                 low cost countries. Adding up the extra values to
defense mechanism to provide protection to the                                     the products and seeking government active
domestic industry, as and when it faces unfair                                     participation in the meager resources may help to
trade practices. The cost of inputs for auto sector                                break the barriers. The active participation is also
and automobile sector varies through the                                           needed in making the goods cost effective by
economies of scale, the advantage is inclined                                      considering various parameters like providing
towards the automobile sector due to bulk                                          extended help to bring overall sector under
requirement, even though the import duties on                                      organized platform, liberalized policies, SEZ
inputs are on a higher side the advantages can                                     assistance and marketing assistance.
be taken by automobile sectors and fewer auto
components sector by availing Advanced                                             References
Authorisation scheme and a Duty Free Import                                        [1] Ruddar Datt and Sundharam K.P.M., ‘Indian
Authorisation Scheme (DFIA). Undoubtedly the                                               Economy’, S. Chand & Company Ltd.
custom duties on inputs for making auto parts are                                          55th Revised edition.
on a slight higher range so as to protect the steel                                [2] Datey V.S., ‘CUSTOMS Law Practice and
and rubber industry. However these duties are                                              Procedures’, Taxman Allied Services (P)
unstable and may likely to come down. Similarly                                            Ltd. 4th Edition.
the automobile industry is also well protected, the                                [3] Vibha Mathur. ‘Foreign Trade of India 1947
range of custom duty on automobiles is 65 % to                                             to 2007’, New Central.
100 % while on auto components, and it is                                          [4] ‘A Review of the Top 20 Automotive OEM
reduced from 30 percent to the range of 12.5                                               Suppliers’ Product Development’, Scope
to10 percent. This makes a major difference and                                            Knowledge, Published by Aroq Limited,
gives an immense setback to the auto                                                       United Kingdom. September 2006.
component sector.                                                                          www.jus-auto.com
                                                                                   [5] ‘Auto      Components-        Market     and
                                                                                           Opportunities’, A report by IMaCS (ICRA

                                                              Copyright © 2010, Bioinfo Publications                                         7
                                                    International Journal of Economics and Business Modeling
                                                  ISSN:0976–531X & E-ISSN:0976–5352, Vol. 1, Issue 2, 2010
Indian Auto Component Industry: Challenges Ahead



         Management        Consulting    Services                      w.e.f 1.4.2008. DGFT and Ministry of
         Limited) for Indian Brand Equity                              Commerce.
         Foundation, Gurgaon, www.ibef.org                  [18]   Ramaswamy K. V. (2008) Institute of South
[6] Annual Supplement to Foreign Trade Policy                          Asian Studies Singapore (ISAS) Breif
         2004-09'. DGFT and Ministry of                                No. 44.
         Commerce.                                          [19]   Manish Mathur, Jian Sun, Ram Kidambi and
[7] Ashish Jagnani and Kushal Doshi (2004)                             Stephen Dyer. A.T. Kearney, Inc,
         HDFC Securities - Invest Right India                          Chicago,              Illinois,      USA.
         Research, HDFC Securities Limited                             www.atkearney.com.
         Mumbai.                                            [20]   Markus            Bergmann,            Ramesh
[8] Dave Leggett (2007) Aroq Limited, United                           Mangaleswaran, and Glenn A. Mercer
         Kingdom, www.jus-auto.com.                                    (2004) The Mickinsey Quarterly, 2004
[9] Dave Leggett (2008) Aroq Limited, United                           Special Edition: China Today.
         Kingdom,. www.jus-auto.com.                        [21]   Neelam Singh (2004) Discussion Paper
[10] ‘Export Import Data’ ministry of Commerce-                        RIS-DP # 82/2004, September 2004
a.    www.commerce.nic.in,                                             RIS- Research and Information System
b.    http://commerce.nic.in/medium_term/conte                         for the Non-Aligned and Other
         nts.htm.                                                      Developing Countries, New Delhi.
[11] Visvesvaraya M. Industrial Research &                  [22]   Paul Gao (2004) The Mickinsey Quarterly,
         Development Centre (MVIRDC) World                             2004 Special Edition: China Today.
         Trade Centre, Mumbai. in association               [23]   Sanja S. Pattnayak and Thangavelu S.M,
         with Scope Marketing & Information                            Working Paper No. 0307, Department of
         Solutions Pvt. Ltd., Chennai.                                 Economics, National University of
                                                                       Singapore.
[12] Export Statistics from the website of                  [24]   Shashank Luthra, Ramesh Mangaleswaran,
         Engineering Export Promotional Council                        and Asutosh Padhi (2005) The
         -         http://www.eepcindia.org/export-                    Mickinsey Quarterly 2005 Special
         statistics.asp.                                               Edition: Fulfilling India's promise.
[13] ‘Foreign Trade Policy’ 1st September 2004              [25]   Task Force on Indirect Taxes (2002)
         – 31st March 2009, w.e.f 1.4.2007                             Consultation paper, Ministry of Finance
         DGFT and Ministry of Commerce.                                & Company Affairs.
[14] ‘Foreign Trade Policy’ 1st September 2004              [26]   ‘Vision 2015’ for the Indian supplier
         – 31st March 2009, w.e.f 1.4.2008.                            industry: how achievable is it?’ A Report
         DGFT and Ministry of Commerce.                                of ACMA-McKinsey.
[15] Global Competitiveness of Indian Auto                  [27]   Viswanathan Krishnan. The University of
         Component Industry & Its Sustainability'                      Texas at Austin.
         Auto       Component       Manufacturer’s          [28]   Website of Society of Indian Automobile
         Association (ACMA) supplier’s meet                            Manufacturers-
         15.4.2008.                                         a.      http://www.siamindia.com/scripts/industryst
[16] Handbook of Procedures Vol I and Vol II                           atistics.aspx,
         September 2004 – 31st March 2009,                  b.      http://www.siamindia.com/scripts/economic
         w.e.f 1.4.2007. DGFT and Ministry of                          affairs.aspx,
         Commerce.                                          c.      http://www.siamindia.com/scripts/periodical
[17] Handbook of Procedures Vol I and Vol II                           s.aspx.
         September 2004 – 31st March 2009,




8                            International Journal of Economics and Business Modeling
                           ISSN:0976–531X & E-ISSN:0976–5352, Vol. 1, Issue 2, 2010
Sachin Borgave and Chaudhari JS



                                             Table 1.1
            S.No.      Area                                   No. of Working Units
            1.         Bhosari & Chinchwad MIDC                        1586
            2.         Chakan MIDC                                        12
            3.         Talegaon MIDC                                      33
            5.         Ranjangaon MIDC                                     4
            6.         Jejuri MIDC                                        40
            7.         Baramati MIDC                                    110
            8.         Kurkumbh MIDC                                      34
            9.         Other than MIDC area                             212
                       Total                                           2031

             Table 3.1 Imports of Automobiles and Auto Components (Figs in Rs. Lakhs)
                      Imports                          2005-2006      2006-2007            2007-2008
Total imports of Auto Sector (Chapter 87)               452,333.95     615,494.09           940046.23
Imports of Components (Accessories & Parts)              343252.71      457047.91           677619.96
Imports of Automobiles                                   109081.24      158446.18           262426.27
Total share of imports of Components                       75.88 %        74.26 %             72.08 %
Total share of imports Automobiles                         24.12 %           25.74 %           27.92 %
                (Source: Ministry of Commerce- http://commerce.nic.in/eidb/default.asp)

       Table – 3.2 Exports Share of Pune’s Auto Component Industry (Figures in INR Billions)
        S.No      Export Nodes                              Physical Exports
        1.        Pune Exports                                        20.155
        2.        Others       (Bangalore, Chennai, Delhi             41.394
                  and other Areas)
        3.        Others (inclusive of deemed exports)              114.845

     Table 3.3 Major players in exports of Auto Components from Pune (Values in INR Millions)
                                  Company                  Exports      Imports

                       Kirloskar Oil Engines Ltd.           1285.85     2833.00
                       Bharat Forge Ltd.                    6555.00     2822.00
                       Cummins India Ltd.                   5312.50     2368.40
                       John Deere Equipment Pvt. Ltd.       4602.00       494.00
                       DGP Hinoday Industries Ltd            630.00       140.00
                       Kalyani Lemmerz Ltd.                  500.00    unknown

                Table 3.4 Pune Exports - Percentage Share of Classified Auto Parts
                                                             Percentage Share of
                S.N                     Items
                                                                    Exports
               1.      Drive Transmission & Steering Parts                  1.0
               2.      Engine Parts                                        35.0
               3.      Equipments                                           3.0
               4.      Electrical Parts                                     1.0
               5.      Others                                              60.0
                       Total                                              100.0




                                   Copyright © 2010, Bioinfo Publications                                9
                         International Journal of Economics and Business Modeling
                       ISSN:0976–531X & E-ISSN:0976–5352, Vol. 1, Issue 2, 2010
Indian Auto Component Industry: Challenges Ahead



                  Table 3.5 Exports of Pune Auto Component Industry to Various Countries
                S.No.            Countries of trade          No. of Respondents Export
                   1.   United States of America                               24
                   2.   Germany                                                18
                   3.   United Arab Emirates                                   16
                   4.   United Kingdom                                         16
                   5.   Italy                                                  14
                   6.   Egypt                                                   9
                   7.   Sri Lanka                                               9
                   8.   Bangladesh                                              8
                   9.   Australia                                               7
                   10. China                                                    5
                   11. Indonesia                                                5
                   12. Kenya                                                    5
                   13. Africa                                                   4
                   14. Canada                                                   4
                   15. France                                                   4
                   16. Malaysia                                                 4
                   17. Singapore                                                4
                   18. South Africa                                             4
                   19. Thailand                                                 4

     Table 3.6a Labour and labour productivity in comparison with other low cost countries.(Figures in INR)
         Particulars                             India         Brazil         China         Thailand
         Labour Cost(INR. Per day)                  35.00        205.00          35.00           36.00
         Labour Cost * (INR. Per day)              280.00       1640.00        280.00           288.00
         Productivity Index**                          1.0            2.0         1.00             1.2
         Productivity adjusted labour cost
                                                    280.0        820.00        280.00           240.00
         (INR. per day)
                                           * Assumed 8hrs per shift per day
          ** Gross value added per person employed as compared to India; Source: IMaCS Report, www.ibef.org

              Table 3.6b Power Cost in comparison with other low cost countries (Figures in INR)
                             Country         Cost per KWh in INR
                             India                            7.00
                             Brazil                           2.50
                             China                            1.50
                             Thailand                         5.50
                                           Source: IMaCS Report, www.ibef.org

         Table 3.6c Annual Lending Rate in comparison with other low cost countries (Figures in INR)
                                 Country         Annual Lending
                                                 interest rate
                                 India                  10 – 14 %
                                 Brazil                 14 - 16 %
                                 China                    5–6%
                                 Thailand                 7–8%
                                          Source: IMaCS Report, , www.ibef.org




10                             International Journal of Economics and Business Modeling
                             ISSN:0976–531X & E-ISSN:0976–5352, Vol. 1, Issue 2, 2010
Sachin Borgave and Chaudhari JS



               Table 3.6d Tax Structure of India in comparison with other low cost countries
  Particulars                       India               Brazil              China            Thailand
  Excise                             14.00 %              --                  --                --
  VAT                                12.50 %             15.00 %             17.00 %           10.00%
  Other Taxes                                            18.00 %
  Corporate Taxes                    34.00 %             28.00 %             33.00 %           30.00%
  Total for Indigenous Mfg           60.50 %             61.00 %             50.00 %           40.00%
  Import Duty on Rubber              25.00 %             16.00 %              8.00 %            Free
  Import Duty on Steel               35.00 %               4.00 %              2.00%           10.00%
  Total                             120.50 %             81.00 %             60.00 %           50.00 %
                                      Source: IMaCS Report, , www.ibef.org

Table 3.7 Comparison of Import Duty Structures on Inputs for Auto Components and Automobile Industry

 S.No.       Inputs for Auto             Inputs for            Custom Duty on           Preference of
              Components                Automobiles               Imports %                 Buying
   1.             Steel                     Steel                10% to35%                Indigenous
   2.            Rubber                    Rubber                10% to 25%               Indigenous
                                                                                      Indigenous as well
   3.                                 Auto components             7.5% to 10%           as International
                                                                                            Buying
                                      Source: IMaCS Report, www.ibef.org




                                     Copyright © 2010, Bioinfo Publications                                11
                           International Journal of Economics and Business Modeling
                         ISSN:0976–531X & E-ISSN:0976–5352, Vol. 1, Issue 2, 2010

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Components research pune

  • 1. International Journal of Economics and Business Modeling ISSN:0976–531X & E-ISSN:0976–5352, Vol. 1, Issue 2, 2010, PP-01-11 Indian Auto Component Industry: Challenges Ahead Sachin Borgave* and Chaudhari J.S. *Commerce & Management Research Unit, Shivaji University, Kolhapur, MS, India sachinborgave@gmail.com, jayawantchaudhari@gmail.com Abstract- Indian Automobile industry is flourishing its twigs worldwide and is close to a fruition of triumph in the global competition. The spine of the industry is its suppliers of auto components and accessories which is also an exclusive industrial segment. Today auto industry is enjoying the benefits while the auto component sector is in its gloom despite of hard efforts of survival. The factors making the differences are unavailability of resources like skilled labour and technology, high cost of production due to inflation and Government policies of indirect taxes such as customs and excise. The paper highlights the challenges faced by Indian auto component industry in domestic and global market. Keywords- Auto Components, Accessories, International Trade, Exports, Imports, Automobiles 1.1 Introduction The later globalization period enhanced the trade b. To review the international trade and in all sectors which includes automobile and auto assess the status of Indian auto components in top trading commodities. The new component industry. auto policy helped to promote the auto sector c. To identify the barriers and the challenges worldwide. The cheap labour and resources in for Indian auto component industry in India has captivated the attention of developed international trade. countries from long years back. Only on the globalization the trade benefits came into clear 1.2.2 Scope of the Study picture and also India realized the potential of the a. Geographical Scope: world market. Despite of free trade agreement, The Area selected for the research is Pune as the preferential and regional trade agreements the maximum auto component Industries, brought the higher potential markets closer to Foundries, Forging Industries lie in Pune the India to develop the international trade and newly established R& D for Auto Cluster located flourish the Indian presence. Today the at Chinchwad Pune (Promoted by Gov. of India, international markets are so saturated and the MCCIA & PCMC), provides the facilities of cut throat competition is spread all over the globe designing, tooling and validation testing for SSI. as the whole world has become a single market. The rule of ‘survival of the fittest’ is applied at b. Conceptual Scope: every stage and in all the sectors. This enabled The auto component sector having a higher Indian auto industry to grow at certain extent. The potentiality to develop its roots, while due to threat of other competitive countries and the several reasons and forged application the internal country policies affecting the sector industry is shrinking. The study emphasis to directly or indirectly, the loop holes are stretching overcome the barriers and triumph over the the limbs behind and withdrawing its roots of challenges nailed in developing international development. On one side the automobile trade. industry is flourishing while on the other side the Indian auto component/ parts which is a spine of 1.2.3 Data collection and Sampling Indian automobile industry is shrinking. The study The primary and secondary data required for the envisages the real problems faced by Indian auto study is collected systematically. Primary data is component sector in international trade and the collected through a questionnaire and a census challenges to meet ahead. of auto component exporters from Pune is considered. According to the information 1.2 Research Methodology obtained through District Industrial Centre and The industrial area of Pune selected for study is a Maratha Chamber of Commerce, Industries and major hub of Indian auto component industry, the Agriculture Pune there are 2031 working units in study focused on micro as well as macro level Pune & Pune periphery. Out of these 2031 units analyses and hence the primary data is collected only 199 units are registered under the heading- from exporters situated in Pune region and “Vehicle, Parts and accessories” and out of these secondary data from international and national 199 units only 61 units are regular exporters. databases. Hence the universe for the research study is 61 industries and it is decided to study all the 61 1.2.1 Objectives of the Study industries considering it as a sample size. a. To study the SWOT analysis of Indian Auto Secondary data playing a prominent role in the Component Industry study is collected through various departments like Directorate General of Foreign Trade, Ministry of Commerce, Engineering Export Copyright © 2010, Bioinfo Publications International Journal of Economics and Business Modeling ISSN:0976–531X & E-ISSN:0976–5352, Vol. 1, Issue 2, 2010
  • 2. Indian Auto Component Industry: Challenges Ahead Promotional Council, MVRDC, Maratha Chamber certification, and 83 companies with TS 16949. In of Commerce, Industries and Agriculture etc. the past years, this industry has contributed 10 - 12 percent to the total auto production. By the 2. An Overview of Indian Auto Component end of the third quarter in 2005, exports Industry accounted for 15 percent of the total volumes in 2.1 A progression of Indian Auto Industry the auto components industry. In 2004-05, the The Auto Industry comprising of Automobile value of auto component exports is estimated to manufacturers and Auto component be Rs. 56,475 million. manufacturers, the industry is a prime driver to boost up the Indian economy contributing 4.7% of 2.2 Classification and Structure of Auto country’s GDP in the year 2003-04.The industry Component Industry has sustained a longer struggle behind its An auto component industry can be segmented admirable way of detonating success. Presently on the basis of the production of component we see the Joint ventures or own foreign types as below subsidiaries in automobile as well as auto • Engine Parts component industry, the foundation for Indian • Drive Transmission and Steering Parts Automobile industry laid by Hindustan Motors • Suspension and Brake Parts and Premier Automobiles Ltd in 1942 and 1944 • Electrical Parts and further various manufacturers clustered the • Equipments industry such as Automobile Products of India Ltd • Other Parts (APL), Mahindra & Mahindra, Tata Motors, Ashok In India the auto component industry is structured Leyland in 1970’s till then the policy framework in three basic categories. for the industry was very stringent, and there was • Indian companies without any very limited scope for expansion, the Research collaboration or having very minimal and Development was also far behind, the collaboration with any foreign Industry was less complicated in technology, companies for e.g. Sundram Brake hence there was low investment in Research Lining, Sundram Fastners. and development, the Joint venture of Maruti and • Indian companies with foreign Suzuki initiated a substantial growth in the collaboration, such as Indian Nippon industry and after the liberalization policy Electricals, Hinoday etc. adopted by India in 1990, the scenario of industry • MNCs completely owned subsidiaries or went on changing, the industry gained a up-thrust the units in which they have major impetus. The liberalization allowed MNC’s such control. For e.g. Delphi, Visteon, Denso, as Ford, Toyota, and Hyundai to set up facilities MICO etc. in India. However the arrival of MNC auto manufacturers revealed the incapability of local 2.3 Evolution of Auto Components industry auto component suppliers to the global players, The Auto component Industry is directly due to lack of technology and change in dependent on Auto industry; the industry was of requisites. On other side the import of auto very small size in the period of 1970s, the growth components were highly price sensitive and the initiated after the entry of Maruti Udyog Ltd. Many huge import tariffs, this intended the MNCs to new auto component manufacturers emerged in convey their traditional suppliers to set up in 1980s. The Indian auto industry has evolved India. As Delphi followed General Motors in 1995 around three major clusters geographically West, and set up the facility in Gujarat, Visteon followed North & South of India Major automotive clusters Ford, further many of the local players auto and – West- Mumbai, Pune, Nasik, and Aurangabad. auto component manufacturers seek assistance South - Chennai Bangalore, Hosur and North- from the global manufacturers especially for Delhi, Gurgaon, Faridabad. The set up of Tata complicated and higher technical jobs, many of motors, Bajaj, Mahindra & Mahindra, Skoda, the automotive companies managing there own General Motors etc. and auto component subsidiaries without any such collaborations, manufacturers like Bharat Forge, DGP Hinoday, manufacturing low end products such as casting Kirloskar Brothers, SKF Bearings, Kalyani Brakes and forging, Brake linings, Sheet metals, pistons, etc. in the west region. Maruti Suzuki during piston rings etc. The industry is fragmented in the 1990s created a base in the North accordingly several levels of supplying categories, from Tier 4 the other auto industry like Honda, Eicher etc., to tier 1, the larger companies moving the value and auto component companies like Delphi, chain as tier1 companies, while SME’s are Denso India, Lumax, Minda, Sona Koyo, Shriram identifying in tier 2 and tier 3 slots. The Indian Pistons etc., setup a hub in the central North. In auto components industry has over 420 players the South region the auto & auto component in the organized sector and over 10000 players in industries are Ashok Leyland, Ford, Toyota the unorganized sector. Around 390 auto Kirloskar, Hyundai, TVS Motors, Brakes India, component manufacturers have ISO 9000 MICO, Lucas-TVS, Rane Brakes, Sundram certification, 223 companies with QS-9000 Fasteners etc. constituting a major hub. The 2 International Journal of Economics and Business Modeling ISSN:0976–531X & E-ISSN:0976–5352, Vol. 1, Issue 2, 2010
  • 3. Sachin Borgave and Chaudhari JS quality consciousness, value chain inherited manufacturers have already set up. The sector through the automobile companies towards the will grow at 15 percent CAGR till the year 2012 suppliers. Further the entry of more MNC’s & and will achieve the position among the top five giant domestic auto manufacturers prompted auto component economies by 2025. The supply chain developments to enhance the Industry is perceived tremendous potential for productivity and responsiveness towards both the foreign direct investments. The exports of auto ends suppliers as well as automobile companies. components in 2006-07 soared to the US$ 3 The auto component industry can also be billion, which is remarkable, & the investments segmented through the supply chain tierization continuing the rise. The ACMA estimates the like first tier, second tier, third tier and fourth tier global sourcing of components from the country as the levels of supply category and involvement to double from US$ 2.95 to U.S$ 5.9 billion in in the supply chain of automobile company. The 2008-09, and touch US$ 20 billion within next fourth tier suppliers supplies raw material as a seven years with the expansion of operations small jobs while a second tier suppliers produces domestically and overseas. The ACMA-Mckinsey a full auto components further the first tier tie-up vision anticipates the potential for the suppliers identified as a OEMS/ Assemblers Indian auto component industry to grow at US$ (Original equipment manufacturers). There are 40- 45 billion by 2015. The global auto new direct suppliers, who design systems and manufacturers look India as a salient coordinate almost the entire chain encompassing manufacturing hub for auto components and the manufacturing and assembly process and which rapidly gaining up the values of component these are the Tier 1 and 0.5 who have major they source from India. involvement as a supplier in manufacturing of automobiles, they provide semi – assembled 2.5 The SWOT Analysis can be made as below modules of automobiles like steering system, rear 2.5.1 STRENGTHS axle system etc. which can be directly fixed on The major strengths of the Indian auto the final assembly of the cars. The risks and component sector to grow globally are challenges are being transferred to the tier 1 & 1. Cost competitiveness in terms of Labour 0.5 suppliers. and Raw material 2. Established manufacturing base 2.4 Supply Side Scenario 3. Qualified and skilled man power The total turnover of the Indian auto component 4. Growing domestic automotive industry industry is estimated at US$9 billion in 2006. The 5. Manufacturing capabilities with industry has the resources to manufacture the international quality standards entire range of auto products required for vehicle 6. High operational efficiency manufacturing, approximately 20,000 components. The entry of global manufacturers 2.5.2 OPPORTUNITIES into India during the 1990s enabled initiation of 1. The growing need to outsource new technologies, new products, improved 2. Huge opportunity in the tier- 1 and tier quality and better efficiencies in operations. This 0.5 obviously acted as a catalyst to the local 3. Continuous pressure on global OEMs development of the auto component industry. and Tier 1s to reduce cost and source The Indian auto component industry is from low cost countries widespread and highly fragmented. Estimates by 4. Higher frequency of introducing of the Department of Heavy Industries, Government newer models by automakers of India, indicate that there are over 400 large 5. Global market opportunity itself is the firms who are part of the organized sector and ultimate opportunity provided by auto cater largely to the Original Equipment industry. Manufacturers (OEMs). Approximately 10,000 6. Leverage on product engineering firms exist in the unorganized sector that expertise to improve the worthiness and operates in a tier-format. The firms in this exports of auto component. segment operate in low technology products and 7. Acquisition in foreign markets. cater to Tier I and Tier II suppliers and also serve The strengths & opportunities above enabled the the replacement market. Around 4% of the growth of Indian auto component industry in companies operating in the auto component extent of global outsourcing; the following are the segment cater to 80% of the demand emanating positive indications. from OEMs. Within the unorganized segment, • The fine quality of components apart from supplying in the aftermarket, a number manufactured in India is used as original of players are also involved in job work and components for vehicles made by contract manufacturing. The Auto Component General Motors, Mercedes, IVECO, etc. Manufacturers Association (ACMA) asserted the • The Japanese and British component sector is working towards the open market, a manufacturers are seeking joint large number of joint ventures with leading global ventures in India. Copyright © 2010, Bioinfo Publications 3 International Journal of Economics and Business Modeling ISSN:0976–531X & E-ISSN:0976–5352, Vol. 1, Issue 2, 2010
  • 4. Indian Auto Component Industry: Challenges Ahead • Robert Bosch, auto parts maker of 2. Free Trade Agreements / Preferential Germany has relocated manufacture of Trade Agreements ( FTA’s) certain products to MICO, India. 3. Expansion of the European Union- • Crosslink International Wheels, inclusion of Hungary, Czech Republic Malaysia’s leading automobile security Poland etc which are major exporting provider has set up its unit at Baddi, countries to western Europe. Himachal Pradesh, India to make India 4. Appreciation of Rupee as export hub for the SAARC region. 5. Developments of new technologies like Some of the key outsourcing deals announced by fuel cell, hydrogen powered vehicles, the major players is as follows which may affect the auto component • Ford – Plan - to outsource engines industry. worth US$ 100 million in 2004, which 6. Large number of OEMs entering in may further be scaled up to US$ 500 Indian market may result into migration million. of talents from supplier to OEMs • Delphi – Plan- to outsource components To overcome the weaknesses & threats the best worth US$ 410 million way the manufacturers to remain competitive and • Volvo – Plan- to increase its outsourcing improve growth prospects. The manufacturers to US$ 150 million are to be innovative with appropriate R & D • Fiat – Plan- to outsource components budgets. The product specialization and their worth US$ 200 million, to its ability to integrate operations across several international operations which is related areas of specialization could be an exporting cars to Sri Lanka, Bangladesh eventual key of progress. Domestic and Nepal. manufacturers need to increase their investments The foreign automakers like General Motors, in companies in the US and Europe to go closer Toyota Motor Co., Ford Motor Co., Honda to global markets. Motor Co., Diamler Chrysler AG and Hyundai Motor Co., seem to make India as 2.6 Developmental Prognosis export hub by expanding their operations The industry globally is taking over a rapid here. expansion of automotive component investment India as a International Manufacturing Hub worldwide especially in developing countries like • Ford Exporting CKDs (Completely Brazil and India, the large first tier auto Knockdown Vehicles) to South Africa component industries are setting up their owned and other countries subsidiary operations next to the OEM customer so as to secure the global supply of their • Hyundai – Exports Base for Small Cars products. A pressure is on OEMs and first tier • HMSI – Hub for Two Wheeler Export auto component suppliers to improve on their • Skoda – Hub for exporting cars to competitiveness in order to survive in domestic neighbouring countries as well as international markets with the • Visteon exporting India worldwide improved and compatible products in changing • Toyota Motors- global Hub for patterns with respect to the requirements. Transmission • Daimler Chrysler sourcing more than 100 million Euro • Delphi, USA- International Purchase Office located 2.5.3 WEAKNESSES 1. Low investment in Research and Development 2. Limited knowledge of product liability and offshore warranty handling 3. Limited domestic market for various Fig 2.1 Flowchart of Developmental Prognosis components inhibiting capacity creations. Presently top 100 companies contribute over 40 4. Comparatively poor infrastructure for percent of the industry revenue, the OEMs supply chain and exports focusing on designing, assembly, outsourcing for 5. Lack of experience in system integration increasing competitiveness and marketing. The component industry is globally going in a phase 2.5.4 THREATS of consolidation and tierization, on the basis of 1. Competition from other low cost global purchases by leading automobile countries like China, Taiwan, Thailand companies worldwide in 2002, it has been etc. projected that the very few tier 1 companies may 4 International Journal of Economics and Business Modeling ISSN:0976–531X & E-ISSN:0976–5352, Vol. 1, Issue 2, 2010
  • 5. Sachin Borgave and Chaudhari JS survive in future and most of the work as nearly Indian auto component industry, the effect of this 50% of vehicle development would take over by phase may be for longer period as up to the vendors. The stiff competition amongst the minimum next five years. OEMs world wide led to focus on cost rationalization despite of rise in the input costs 3. International Trade of Indian Auto and quality improvements, component prices Components have declined three to five percent every year. Exports and Imports of Auto sector Total Exports Total mports However it is believed that the industry efforts on 200 Exports of auto components volume growth, increase in exports and cutting 180 170.4 180.3 the costs through value engineering will place the 160 health growth. Companies with superior 140 technologies and intensive research and Rs. in Billions 120 94 developments like Bharat Forge, MICO may 100 80 enjoy bargaining power with OEMs. 60 62.62 61.55 65.25 40 2.7 Global Trends in Outsourcing 20 The global trends in outsourcing amongst the 0 2006-07 Year 2007-08 auto & auto component industries can be divided Fig 3.1 Exports and Imports of Auto Components into three phases (Source: Ministry of Commerce, http://commerce.nic.in/eidb/default.asp) 2.7.1 Phase- I: It is observed that the total exports of auto sector The OEMs and Tier 1 companies in developed are dominating over the imports which is almost countries like U.S, Japan and in Europe, seek out double of the imports and is growing at the neighboring countries to set up a low cost growth rate of 6 percent. However the auto manufacturing base, this led US companies like components share in the total exports of auto G.M, Ford, Chrysler along with its suppliers in sector is only one third part while its growth rate Tier -1 companies like Delphi, Visteon, Dana look is of 4 % over a year. This indicates that the out for tier 2 and tier 3 suppliers in South America automobile sector is doing very well in and Mexico, similarly European companies international market while the auto components looked at Spain and East Europe. The Japanese are still lagging behind in export market. On the pulled at ASEAN free trade zone to establish the other side the overall growth rate of imports of set ups in Thailand and Malaysia. The phase was auto sector is 52 percent which is very high as up to the year 2000. compare to the growth in exports. However considering the deemed exports of auto 2.7.2 Phase II: components in addition to the physical exports to After the phase I, In the time ahead the costs in various destinations the exports figure is reached the LDC,s like Mexico, Spain and brazil were to $ 3 billion which is equivalent to approx. Rs. continuously went on increasing and were unable 125 billions to match the costs with other developing countries like China and India, the wages in such countries were very low while the costs of inputs were also ate the lower ends, this shifted the focus of global OEMs and Tier1 companies of developed market towards exploring the outsourcing, especially from these regions to take advantage of low cost manufacturing facilities through mobilizing the purchase offices in India and china. 2.7.3 Phase III: In the third phase it is expected to grow the foreign owned subsidiaries and joint ventures of established automotive companies and OEMs Fig 3.2 Imports of Automobiles and Auto components along with their Tier 1 suppliers with the companies from the place of outsourcing and The imports of Auto sector have risen from 36 other low cost countries, the focus is to shift the percent in 2006 to 53 percent in 2007.the total manufacturing base to the low cost share of automobiles and auto components is in manufacturing destinations and making it as a the ratio of 1:3 parts. This indicates that an import export hub. We believe that India is in the third of auto components by Indian automobile phase as many of the global players like Suzuki, companies is increased substantially while the Hyundai, Ford, Toyota , Honda etc., already have import of automobile has been forbidden. There made India as an export hub, this benefited the can be various aspects to be studied to see the Copyright © 2010, Bioinfo Publications 5 International Journal of Economics and Business Modeling ISSN:0976–531X & E-ISSN:0976–5352, Vol. 1, Issue 2, 2010
  • 6. Indian Auto Component Industry: Challenges Ahead cause of the increased imports of auto suitable comportment. The over all exports of components. auto components from Pune hub considered in mapping above figure are direct exports, the deemed exports are not considered for further convenience. Very les suppliers are in organized sector but contributing 80 percent of exports of auto components, the unorganized sector is widely spread which contribute very less to the exports while have more focus on after market services. The maximum exports are towards US, Germany, UAE, U.K and Italy. The European countries are been attracted to import from India due to the availability of cheap labour and the quality products. The other competitive countries like China, Thailand, and Brazil are also Fig 3.3 Pune’s Share in Exports of Auto Components importing/ sourcing countries from India, this is not only because of the Indian competitiveness The exports of auto components from Pune has but the unique quality of the components which reached to 20 Billion INR in 2006, which is 33 may not have substitutes. The new markets like percent of total direct exports of components Spain, Belgium, Costa Rica, Ireland, Finland and from the country and 15 % of the total exports of France are been tapped by Pune exporters and auto component (direct & deemed exports) which find more potentiality in those markets in future. is 135 Billion INR ($ 3 bln). The total exports of The overall exports of auto components is auto components are expected to reach 180 presently marked to US $ 3 billions and is Billion INR while the exports of components from expected to increase to US $ 20- 25 Billions by Pune are expected to reach 40 billion INR in 2020 this can be only possible if the Indian 2009. Pune being a major hub of auto industry is companies become more sustained to reduce attracting the new investors in both, automobile their costs and develop their competitiveness as well as components. The tier 1 suppliers are than other low cost counties like China, Thailand increasing significantly and are contributing the and Brazil. If we compare these countries exports as well as local sales enormously. The competitiveness with India in terms of production above listed are the companies contributing costs and other determinants like power, Fuel, surplus to the exports of auto components from labour and other variables like taxes and Pune sector. Kirloskar oil engines Ltd is a economies of scale etc. India needs to develop dominant exporter of engines while Bharat Forge strategically. Undoubtedly India is more reliable Ltd is outstanding performer in achieving higher for cheap labour than that of Brazil. However it is exports of components and castings. very less competitive in offering lower labour costs as compared with China and Thailand. The labour cost of Thailand is actually more than Indian labour cost though it is considered cheaper in Thailand because of the productivity index which is on a higher side. The total productivity adjusted labour cost of Thailand is less than that of India and china. The Indian labour cost is similar to the china’s one. In comparison of power cost with other low cost countries, India stands for the highest cost of power as Rs. 7 per kWh, the power rates are varying state wise in India from Rs. 5 to Rs. 7 the lowest are in Maharashtra state. China and Brazil Fig 3.4 Exports of Auto Component from Pune are more competitive in providing power to the with Segmentation manufacturers, also Thailand offers slight less cost of power than of India. The interest rates in It has been observed that the Pune hub is a India are very high however less than that of dominating in the exports of engine parts this Brazil. These rates are expected to soften in near may be due to the existence of Tier 2 and Tier 1 future by looking over the RBI’s action plans. The companies involved in producing engines and china and Thailand are more efficient in lending engine parts in Pune region. However the low interest rates to their manufacturers. Thailand maximum exports that is 60 percent of total has gained most competitive advantage in auto exports of Pune falls in the category of other components as compare to India, Brazil and parts and equipments, this suggests that yet the China. India has a most awful situation in tax industry is scattered and not organized in a structure especially for auto component 6 International Journal of Economics and Business Modeling ISSN:0976–531X & E-ISSN:0976–5352, Vol. 1, Issue 2, 2010
  • 7. Sachin Borgave and Chaudhari JS industries declared in the union budget of 2009, Inputs – Steel, Auto Components Automobiles(CKDs Rubber etc & SKDs) the cascading effect of tax has hit to a height, so Protected Protected peak that the cost of item is not only doubled but may raise to 2.5 times of its original cost while china may provide the same component in half price of Indian component and Thailand even On one side inputs which are becoming costlier less than that. The components if manufactured due to the cascading effects of taxes and duties, by using indigenous raw material may not give similarly duty exemption schemes are being that much variation in the prices but despite of under utilized so as export obligation may not be this if we compare the indigenous manufacturing fulfilled due to the intermittent demand. On the with other given countries’ international buying other hand, fulfillment of orders towards practices and manufacturing, china and Thailand automobile companies has become very are more competitive than that of India. competitive. This may divert or loose the orders towards foreign suppliers from low cost countries like china, and Thailand due to the lower custom Declinine in Cutoms Tariff on Auto Components duty on auto components. Both the links forward 35 30 and backward are well protected while an auto 30 component sector is in jeopardy. 25 Customs Tarriff in Percentage 25 20 20 15 4. Conclusion 15 12.5 10 The auto component industry was growing 10 7.5 gradually and was making significant 5 developments in domestic as well as in 0 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 international market till 2006-07. The internal Year barriers in the country and constraints at Fig 3.5 Decline in Import Tariff (Import Duty) in international level had sluggish down the industry Percentage growth, these barriers predominantly are To align with the world trade organization and hindrances like – Tax structure especially the altogether preferential trade agreements while disparity in custom and excise duties on the raw taking the benefits of potential exports of auto material of auto components, and automobiles. components, the tariffs on auto components are The unavailability of resources at reasonable cost continuously slashed down from 30 percent in for example- Power, Skilled Labour, Technology 2001 to 7.5 percent in 2007-08. While an across- etc is also a major constraint. The challenges are the-board lower tariff regime is beneficial to mainly to overcome with these hindrances and country’s competitiveness, however there must sustain into international competition with other be in place an effective and fast-responsive trade low cost countries. Adding up the extra values to defense mechanism to provide protection to the the products and seeking government active domestic industry, as and when it faces unfair participation in the meager resources may help to trade practices. The cost of inputs for auto sector break the barriers. The active participation is also and automobile sector varies through the needed in making the goods cost effective by economies of scale, the advantage is inclined considering various parameters like providing towards the automobile sector due to bulk extended help to bring overall sector under requirement, even though the import duties on organized platform, liberalized policies, SEZ inputs are on a higher side the advantages can assistance and marketing assistance. be taken by automobile sectors and fewer auto components sector by availing Advanced References Authorisation scheme and a Duty Free Import [1] Ruddar Datt and Sundharam K.P.M., ‘Indian Authorisation Scheme (DFIA). Undoubtedly the Economy’, S. Chand & Company Ltd. custom duties on inputs for making auto parts are 55th Revised edition. on a slight higher range so as to protect the steel [2] Datey V.S., ‘CUSTOMS Law Practice and and rubber industry. However these duties are Procedures’, Taxman Allied Services (P) unstable and may likely to come down. Similarly Ltd. 4th Edition. the automobile industry is also well protected, the [3] Vibha Mathur. ‘Foreign Trade of India 1947 range of custom duty on automobiles is 65 % to to 2007’, New Central. 100 % while on auto components, and it is [4] ‘A Review of the Top 20 Automotive OEM reduced from 30 percent to the range of 12.5 Suppliers’ Product Development’, Scope to10 percent. This makes a major difference and Knowledge, Published by Aroq Limited, gives an immense setback to the auto United Kingdom. September 2006. component sector. www.jus-auto.com [5] ‘Auto Components- Market and Opportunities’, A report by IMaCS (ICRA Copyright © 2010, Bioinfo Publications 7 International Journal of Economics and Business Modeling ISSN:0976–531X & E-ISSN:0976–5352, Vol. 1, Issue 2, 2010
  • 8. Indian Auto Component Industry: Challenges Ahead Management Consulting Services w.e.f 1.4.2008. DGFT and Ministry of Limited) for Indian Brand Equity Commerce. Foundation, Gurgaon, www.ibef.org [18] Ramaswamy K. V. (2008) Institute of South [6] Annual Supplement to Foreign Trade Policy Asian Studies Singapore (ISAS) Breif 2004-09'. DGFT and Ministry of No. 44. Commerce. [19] Manish Mathur, Jian Sun, Ram Kidambi and [7] Ashish Jagnani and Kushal Doshi (2004) Stephen Dyer. A.T. Kearney, Inc, HDFC Securities - Invest Right India Chicago, Illinois, USA. Research, HDFC Securities Limited www.atkearney.com. Mumbai. [20] Markus Bergmann, Ramesh [8] Dave Leggett (2007) Aroq Limited, United Mangaleswaran, and Glenn A. Mercer Kingdom, www.jus-auto.com. (2004) The Mickinsey Quarterly, 2004 [9] Dave Leggett (2008) Aroq Limited, United Special Edition: China Today. Kingdom,. www.jus-auto.com. [21] Neelam Singh (2004) Discussion Paper [10] ‘Export Import Data’ ministry of Commerce- RIS-DP # 82/2004, September 2004 a. www.commerce.nic.in, RIS- Research and Information System b. http://commerce.nic.in/medium_term/conte for the Non-Aligned and Other nts.htm. Developing Countries, New Delhi. [11] Visvesvaraya M. Industrial Research & [22] Paul Gao (2004) The Mickinsey Quarterly, Development Centre (MVIRDC) World 2004 Special Edition: China Today. Trade Centre, Mumbai. in association [23] Sanja S. Pattnayak and Thangavelu S.M, with Scope Marketing & Information Working Paper No. 0307, Department of Solutions Pvt. Ltd., Chennai. Economics, National University of Singapore. [12] Export Statistics from the website of [24] Shashank Luthra, Ramesh Mangaleswaran, Engineering Export Promotional Council and Asutosh Padhi (2005) The - http://www.eepcindia.org/export- Mickinsey Quarterly 2005 Special statistics.asp. Edition: Fulfilling India's promise. [13] ‘Foreign Trade Policy’ 1st September 2004 [25] Task Force on Indirect Taxes (2002) – 31st March 2009, w.e.f 1.4.2007 Consultation paper, Ministry of Finance DGFT and Ministry of Commerce. & Company Affairs. [14] ‘Foreign Trade Policy’ 1st September 2004 [26] ‘Vision 2015’ for the Indian supplier – 31st March 2009, w.e.f 1.4.2008. industry: how achievable is it?’ A Report DGFT and Ministry of Commerce. of ACMA-McKinsey. [15] Global Competitiveness of Indian Auto [27] Viswanathan Krishnan. The University of Component Industry & Its Sustainability' Texas at Austin. Auto Component Manufacturer’s [28] Website of Society of Indian Automobile Association (ACMA) supplier’s meet Manufacturers- 15.4.2008. a. http://www.siamindia.com/scripts/industryst [16] Handbook of Procedures Vol I and Vol II atistics.aspx, September 2004 – 31st March 2009, b. http://www.siamindia.com/scripts/economic w.e.f 1.4.2007. DGFT and Ministry of affairs.aspx, Commerce. c. http://www.siamindia.com/scripts/periodical [17] Handbook of Procedures Vol I and Vol II s.aspx. September 2004 – 31st March 2009, 8 International Journal of Economics and Business Modeling ISSN:0976–531X & E-ISSN:0976–5352, Vol. 1, Issue 2, 2010
  • 9. Sachin Borgave and Chaudhari JS Table 1.1 S.No. Area No. of Working Units 1. Bhosari & Chinchwad MIDC 1586 2. Chakan MIDC 12 3. Talegaon MIDC 33 5. Ranjangaon MIDC 4 6. Jejuri MIDC 40 7. Baramati MIDC 110 8. Kurkumbh MIDC 34 9. Other than MIDC area 212 Total 2031 Table 3.1 Imports of Automobiles and Auto Components (Figs in Rs. Lakhs) Imports 2005-2006 2006-2007 2007-2008 Total imports of Auto Sector (Chapter 87) 452,333.95 615,494.09 940046.23 Imports of Components (Accessories & Parts) 343252.71 457047.91 677619.96 Imports of Automobiles 109081.24 158446.18 262426.27 Total share of imports of Components 75.88 % 74.26 % 72.08 % Total share of imports Automobiles 24.12 % 25.74 % 27.92 % (Source: Ministry of Commerce- http://commerce.nic.in/eidb/default.asp) Table – 3.2 Exports Share of Pune’s Auto Component Industry (Figures in INR Billions) S.No Export Nodes Physical Exports 1. Pune Exports 20.155 2. Others (Bangalore, Chennai, Delhi 41.394 and other Areas) 3. Others (inclusive of deemed exports) 114.845 Table 3.3 Major players in exports of Auto Components from Pune (Values in INR Millions) Company Exports Imports Kirloskar Oil Engines Ltd. 1285.85 2833.00 Bharat Forge Ltd. 6555.00 2822.00 Cummins India Ltd. 5312.50 2368.40 John Deere Equipment Pvt. Ltd. 4602.00 494.00 DGP Hinoday Industries Ltd 630.00 140.00 Kalyani Lemmerz Ltd. 500.00 unknown Table 3.4 Pune Exports - Percentage Share of Classified Auto Parts Percentage Share of S.N Items Exports 1. Drive Transmission & Steering Parts 1.0 2. Engine Parts 35.0 3. Equipments 3.0 4. Electrical Parts 1.0 5. Others 60.0 Total 100.0 Copyright © 2010, Bioinfo Publications 9 International Journal of Economics and Business Modeling ISSN:0976–531X & E-ISSN:0976–5352, Vol. 1, Issue 2, 2010
  • 10. Indian Auto Component Industry: Challenges Ahead Table 3.5 Exports of Pune Auto Component Industry to Various Countries S.No. Countries of trade No. of Respondents Export 1. United States of America 24 2. Germany 18 3. United Arab Emirates 16 4. United Kingdom 16 5. Italy 14 6. Egypt 9 7. Sri Lanka 9 8. Bangladesh 8 9. Australia 7 10. China 5 11. Indonesia 5 12. Kenya 5 13. Africa 4 14. Canada 4 15. France 4 16. Malaysia 4 17. Singapore 4 18. South Africa 4 19. Thailand 4 Table 3.6a Labour and labour productivity in comparison with other low cost countries.(Figures in INR) Particulars India Brazil China Thailand Labour Cost(INR. Per day) 35.00 205.00 35.00 36.00 Labour Cost * (INR. Per day) 280.00 1640.00 280.00 288.00 Productivity Index** 1.0 2.0 1.00 1.2 Productivity adjusted labour cost 280.0 820.00 280.00 240.00 (INR. per day) * Assumed 8hrs per shift per day ** Gross value added per person employed as compared to India; Source: IMaCS Report, www.ibef.org Table 3.6b Power Cost in comparison with other low cost countries (Figures in INR) Country Cost per KWh in INR India 7.00 Brazil 2.50 China 1.50 Thailand 5.50 Source: IMaCS Report, www.ibef.org Table 3.6c Annual Lending Rate in comparison with other low cost countries (Figures in INR) Country Annual Lending interest rate India 10 – 14 % Brazil 14 - 16 % China 5–6% Thailand 7–8% Source: IMaCS Report, , www.ibef.org 10 International Journal of Economics and Business Modeling ISSN:0976–531X & E-ISSN:0976–5352, Vol. 1, Issue 2, 2010
  • 11. Sachin Borgave and Chaudhari JS Table 3.6d Tax Structure of India in comparison with other low cost countries Particulars India Brazil China Thailand Excise 14.00 % -- -- -- VAT 12.50 % 15.00 % 17.00 % 10.00% Other Taxes 18.00 % Corporate Taxes 34.00 % 28.00 % 33.00 % 30.00% Total for Indigenous Mfg 60.50 % 61.00 % 50.00 % 40.00% Import Duty on Rubber 25.00 % 16.00 % 8.00 % Free Import Duty on Steel 35.00 % 4.00 % 2.00% 10.00% Total 120.50 % 81.00 % 60.00 % 50.00 % Source: IMaCS Report, , www.ibef.org Table 3.7 Comparison of Import Duty Structures on Inputs for Auto Components and Automobile Industry S.No. Inputs for Auto Inputs for Custom Duty on Preference of Components Automobiles Imports % Buying 1. Steel Steel 10% to35% Indigenous 2. Rubber Rubber 10% to 25% Indigenous Indigenous as well 3. Auto components 7.5% to 10% as International Buying Source: IMaCS Report, www.ibef.org Copyright © 2010, Bioinfo Publications 11 International Journal of Economics and Business Modeling ISSN:0976–531X & E-ISSN:0976–5352, Vol. 1, Issue 2, 2010