2. Indian Auto Component Industry: Challenges Ahead
Promotional Council, MVRDC, Maratha Chamber certification, and 83 companies with TS 16949. In
of Commerce, Industries and Agriculture etc. the past years, this industry has contributed 10 -
12 percent to the total auto production. By the
2. An Overview of Indian Auto Component end of the third quarter in 2005, exports
Industry accounted for 15 percent of the total volumes in
2.1 A progression of Indian Auto Industry the auto components industry. In 2004-05, the
The Auto Industry comprising of Automobile value of auto component exports is estimated to
manufacturers and Auto component be Rs. 56,475 million.
manufacturers, the industry is a prime driver to
boost up the Indian economy contributing 4.7% of 2.2 Classification and Structure of Auto
country’s GDP in the year 2003-04.The industry Component Industry
has sustained a longer struggle behind its An auto component industry can be segmented
admirable way of detonating success. Presently on the basis of the production of component
we see the Joint ventures or own foreign types as below
subsidiaries in automobile as well as auto • Engine Parts
component industry, the foundation for Indian • Drive Transmission and Steering Parts
Automobile industry laid by Hindustan Motors • Suspension and Brake Parts
and Premier Automobiles Ltd in 1942 and 1944 • Electrical Parts
and further various manufacturers clustered the • Equipments
industry such as Automobile Products of India Ltd • Other Parts
(APL), Mahindra & Mahindra, Tata Motors, Ashok In India the auto component industry is structured
Leyland in 1970’s till then the policy framework in three basic categories.
for the industry was very stringent, and there was • Indian companies without any
very limited scope for expansion, the Research collaboration or having very minimal
and Development was also far behind, the collaboration with any foreign
Industry was less complicated in technology, companies for e.g. Sundram Brake
hence there was low investment in Research Lining, Sundram Fastners.
and development, the Joint venture of Maruti and
• Indian companies with foreign
Suzuki initiated a substantial growth in the
collaboration, such as Indian Nippon
industry and after the liberalization policy
Electricals, Hinoday etc.
adopted by India in 1990, the scenario of industry
• MNCs completely owned subsidiaries or
went on changing, the industry gained a up-thrust
the units in which they have major
impetus. The liberalization allowed MNC’s such
control. For e.g. Delphi, Visteon, Denso,
as Ford, Toyota, and Hyundai to set up facilities
MICO etc.
in India. However the arrival of MNC auto
manufacturers revealed the incapability of local
2.3 Evolution of Auto Components industry
auto component suppliers to the global players,
The Auto component Industry is directly
due to lack of technology and change in
dependent on Auto industry; the industry was of
requisites. On other side the import of auto
very small size in the period of 1970s, the growth
components were highly price sensitive and the
initiated after the entry of Maruti Udyog Ltd. Many
huge import tariffs, this intended the MNCs to
new auto component manufacturers emerged in
convey their traditional suppliers to set up in
1980s. The Indian auto industry has evolved
India. As Delphi followed General Motors in 1995
around three major clusters geographically West,
and set up the facility in Gujarat, Visteon followed
North & South of India Major automotive clusters
Ford, further many of the local players auto and
– West- Mumbai, Pune, Nasik, and Aurangabad.
auto component manufacturers seek assistance
South - Chennai Bangalore, Hosur and North-
from the global manufacturers especially for
Delhi, Gurgaon, Faridabad. The set up of Tata
complicated and higher technical jobs, many of
motors, Bajaj, Mahindra & Mahindra, Skoda,
the automotive companies managing there own
General Motors etc. and auto component
subsidiaries without any such collaborations,
manufacturers like Bharat Forge, DGP Hinoday,
manufacturing low end products such as casting
Kirloskar Brothers, SKF Bearings, Kalyani Brakes
and forging, Brake linings, Sheet metals, pistons,
etc. in the west region. Maruti Suzuki during
piston rings etc. The industry is fragmented in the
1990s created a base in the North accordingly
several levels of supplying categories, from Tier 4
the other auto industry like Honda, Eicher etc.,
to tier 1, the larger companies moving the value
and auto component companies like Delphi,
chain as tier1 companies, while SME’s are
Denso India, Lumax, Minda, Sona Koyo, Shriram
identifying in tier 2 and tier 3 slots. The Indian
Pistons etc., setup a hub in the central North. In
auto components industry has over 420 players
the South region the auto & auto component
in the organized sector and over 10000 players in
industries are Ashok Leyland, Ford, Toyota
the unorganized sector. Around 390 auto
Kirloskar, Hyundai, TVS Motors, Brakes India,
component manufacturers have ISO 9000
MICO, Lucas-TVS, Rane Brakes, Sundram
certification, 223 companies with QS-9000
Fasteners etc. constituting a major hub. The
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4. Indian Auto Component Industry: Challenges Ahead
• Robert Bosch, auto parts maker of 2. Free Trade Agreements / Preferential
Germany has relocated manufacture of Trade Agreements ( FTA’s)
certain products to MICO, India. 3. Expansion of the European Union-
• Crosslink International Wheels, inclusion of Hungary, Czech Republic
Malaysia’s leading automobile security Poland etc which are major exporting
provider has set up its unit at Baddi, countries to western Europe.
Himachal Pradesh, India to make India 4. Appreciation of Rupee
as export hub for the SAARC region. 5. Developments of new technologies like
Some of the key outsourcing deals announced by fuel cell, hydrogen powered vehicles,
the major players is as follows which may affect the auto component
• Ford – Plan - to outsource engines industry.
worth US$ 100 million in 2004, which 6. Large number of OEMs entering in
may further be scaled up to US$ 500 Indian market may result into migration
million. of talents from supplier to OEMs
• Delphi – Plan- to outsource components To overcome the weaknesses & threats the best
worth US$ 410 million way the manufacturers to remain competitive and
• Volvo – Plan- to increase its outsourcing improve growth prospects. The manufacturers
to US$ 150 million are to be innovative with appropriate R & D
• Fiat – Plan- to outsource components budgets. The product specialization and their
worth US$ 200 million, to its ability to integrate operations across several
international operations which is related areas of specialization could be an
exporting cars to Sri Lanka, Bangladesh eventual key of progress. Domestic
and Nepal. manufacturers need to increase their investments
The foreign automakers like General Motors, in companies in the US and Europe to go closer
Toyota Motor Co., Ford Motor Co., Honda to global markets.
Motor Co., Diamler Chrysler AG and
Hyundai Motor Co., seem to make India as 2.6 Developmental Prognosis
export hub by expanding their operations The industry globally is taking over a rapid
here. expansion of automotive component investment
India as a International Manufacturing Hub worldwide especially in developing countries like
• Ford Exporting CKDs (Completely Brazil and India, the large first tier auto
Knockdown Vehicles) to South Africa component industries are setting up their owned
and other countries subsidiary operations next to the OEM customer
so as to secure the global supply of their
• Hyundai – Exports Base for Small Cars
products. A pressure is on OEMs and first tier
• HMSI – Hub for Two Wheeler Export
auto component suppliers to improve on their
• Skoda – Hub for exporting cars to competitiveness in order to survive in domestic
neighbouring countries as well as international markets with the
• Visteon exporting India worldwide improved and compatible products in changing
• Toyota Motors- global Hub for patterns with respect to the requirements.
Transmission
• Daimler Chrysler sourcing more than
100 million Euro
• Delphi, USA- International Purchase
Office located
2.5.3 WEAKNESSES
1. Low investment in Research and
Development
2. Limited knowledge of product liability
and offshore warranty handling
3. Limited domestic market for various Fig 2.1 Flowchart of Developmental Prognosis
components inhibiting capacity
creations. Presently top 100 companies contribute over 40
4. Comparatively poor infrastructure for percent of the industry revenue, the OEMs
supply chain and exports focusing on designing, assembly, outsourcing for
5. Lack of experience in system integration increasing competitiveness and marketing. The
component industry is globally going in a phase
2.5.4 THREATS of consolidation and tierization, on the basis of
1. Competition from other low cost global purchases by leading automobile
countries like China, Taiwan, Thailand companies worldwide in 2002, it has been
etc. projected that the very few tier 1 companies may
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6. Indian Auto Component Industry: Challenges Ahead
cause of the increased imports of auto suitable comportment. The over all exports of
components. auto components from Pune hub considered in
mapping above figure are direct exports, the
deemed exports are not considered for further
convenience. Very les suppliers are in organized
sector but contributing 80 percent of exports of
auto components, the unorganized sector is
widely spread which contribute very less to the
exports while have more focus on after market
services. The maximum exports are towards US,
Germany, UAE, U.K and Italy. The European
countries are been attracted to import from India
due to the availability of cheap labour and the
quality products. The other competitive countries
like China, Thailand, and Brazil are also
Fig 3.3 Pune’s Share in Exports of Auto Components importing/ sourcing countries from India, this is
not only because of the Indian competitiveness
The exports of auto components from Pune has but the unique quality of the components which
reached to 20 Billion INR in 2006, which is 33 may not have substitutes. The new markets like
percent of total direct exports of components Spain, Belgium, Costa Rica, Ireland, Finland and
from the country and 15 % of the total exports of France are been tapped by Pune exporters and
auto component (direct & deemed exports) which find more potentiality in those markets in future.
is 135 Billion INR ($ 3 bln). The total exports of The overall exports of auto components is
auto components are expected to reach 180 presently marked to US $ 3 billions and is
Billion INR while the exports of components from expected to increase to US $ 20- 25 Billions by
Pune are expected to reach 40 billion INR in 2020 this can be only possible if the Indian
2009. Pune being a major hub of auto industry is companies become more sustained to reduce
attracting the new investors in both, automobile their costs and develop their competitiveness
as well as components. The tier 1 suppliers are than other low cost counties like China, Thailand
increasing significantly and are contributing the and Brazil. If we compare these countries
exports as well as local sales enormously. The competitiveness with India in terms of production
above listed are the companies contributing costs and other determinants like power, Fuel,
surplus to the exports of auto components from labour and other variables like taxes and
Pune sector. Kirloskar oil engines Ltd is a economies of scale etc. India needs to develop
dominant exporter of engines while Bharat Forge strategically. Undoubtedly India is more reliable
Ltd is outstanding performer in achieving higher for cheap labour than that of Brazil. However it is
exports of components and castings. very less competitive in offering lower labour
costs as compared with China and Thailand. The
labour cost of Thailand is actually more than
Indian labour cost though it is considered
cheaper in Thailand because of the productivity
index which is on a higher side. The total
productivity adjusted labour cost of Thailand is
less than that of India and china. The Indian
labour cost is similar to the china’s one. In
comparison of power cost with other low cost
countries, India stands for the highest cost of
power as Rs. 7 per kWh, the power rates are
varying state wise in India from Rs. 5 to Rs. 7 the
lowest are in Maharashtra state. China and Brazil
Fig 3.4 Exports of Auto Component from Pune
are more competitive in providing power to the
with Segmentation
manufacturers, also Thailand offers slight less
cost of power than of India. The interest rates in
It has been observed that the Pune hub is a India are very high however less than that of
dominating in the exports of engine parts this Brazil. These rates are expected to soften in near
may be due to the existence of Tier 2 and Tier 1 future by looking over the RBI’s action plans. The
companies involved in producing engines and china and Thailand are more efficient in lending
engine parts in Pune region. However the low interest rates to their manufacturers. Thailand
maximum exports that is 60 percent of total has gained most competitive advantage in auto
exports of Pune falls in the category of other components as compare to India, Brazil and
parts and equipments, this suggests that yet the China. India has a most awful situation in tax
industry is scattered and not organized in a structure especially for auto component
6 International Journal of Economics and Business Modeling
ISSN:0976–531X & E-ISSN:0976–5352, Vol. 1, Issue 2, 2010
8. Indian Auto Component Industry: Challenges Ahead
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8 International Journal of Economics and Business Modeling
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10. Indian Auto Component Industry: Challenges Ahead
Table 3.5 Exports of Pune Auto Component Industry to Various Countries
S.No. Countries of trade No. of Respondents Export
1. United States of America 24
2. Germany 18
3. United Arab Emirates 16
4. United Kingdom 16
5. Italy 14
6. Egypt 9
7. Sri Lanka 9
8. Bangladesh 8
9. Australia 7
10. China 5
11. Indonesia 5
12. Kenya 5
13. Africa 4
14. Canada 4
15. France 4
16. Malaysia 4
17. Singapore 4
18. South Africa 4
19. Thailand 4
Table 3.6a Labour and labour productivity in comparison with other low cost countries.(Figures in INR)
Particulars India Brazil China Thailand
Labour Cost(INR. Per day) 35.00 205.00 35.00 36.00
Labour Cost * (INR. Per day) 280.00 1640.00 280.00 288.00
Productivity Index** 1.0 2.0 1.00 1.2
Productivity adjusted labour cost
280.0 820.00 280.00 240.00
(INR. per day)
* Assumed 8hrs per shift per day
** Gross value added per person employed as compared to India; Source: IMaCS Report, www.ibef.org
Table 3.6b Power Cost in comparison with other low cost countries (Figures in INR)
Country Cost per KWh in INR
India 7.00
Brazil 2.50
China 1.50
Thailand 5.50
Source: IMaCS Report, www.ibef.org
Table 3.6c Annual Lending Rate in comparison with other low cost countries (Figures in INR)
Country Annual Lending
interest rate
India 10 – 14 %
Brazil 14 - 16 %
China 5–6%
Thailand 7–8%
Source: IMaCS Report, , www.ibef.org
10 International Journal of Economics and Business Modeling
ISSN:0976–531X & E-ISSN:0976–5352, Vol. 1, Issue 2, 2010