Nestle Maggi

Presentation By: - Akhil Gupta Roll No.-PG-06-01 PGPIMC 06-08 Maggi Takes The Health Route Term Assessment Task - 6 [email_address] 14-December-2007

Introduction to Case ,[object Object],[object Object],[object Object],[object Object],[object Object],1 [email_address] 14-December-2007

Introduction to Nestle 2 [email_address] 14-December-2007

Maggi in India ,[object Object],[object Object],[object Object],[object Object],8 [email_address] 14-December-2007

Maggi takes the Health Route ,[object Object],[object Object],[object Object],9 [email_address] 14-December-2007

Competition ,[object Object],[object Object],[object Object],10 [email_address] 14-December-2007

Competitive Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],11 [email_address] 14-December-2007

Competitive Strategy ,[object Object],[object Object],[object Object],12 [email_address] 14-December-2007

Various Tag Lines of Maggi ,[object Object],[object Object],[object Object],[object Object],[object Object],13 [email_address] 14-December-2007

Trends in Food Industry ,[object Object],[object Object],[object Object],14 [email_address] 14-December-2007

Maggi’s Demand Chart 15 [email_address] 14-December-2007

SWOT Analysis 16 [email_address] 14-December-2007 Strengths Weaknesses Opportunities Threats Market leader Heavily dependent on One flavour Unexploited rural markets Strong presence of regional competitors Brand loyalty Minor distribution problems Increasing number of working youth Competitive pricing (Top Ramen) Distribution channels Health related issues Affinity of Indians to Chinese food Innovative flavours for Indian taste buds Advertising strategy

STPD Analysis ,[object Object],[object Object],[object Object],[object Object],17 [email_address] 14-December-2007

Michael Porter’s Five Forces Model 18 14-December-2007

Market Penetration Strategies Of Maggi Noodles ,[object Object],[object Object],[object Object],[object Object],19 [email_address] 14-December-2007

Question-1 ,[object Object],20 [email_address] 14-December-2007

Product Categories of Nestle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],21 [email_address] 14-December-2007

Strategies Of Nestle to form a new product category ,[object Object],[object Object],[object Object],[object Object],22 [email_address] 14-December-2007

Image of Brand Maggi ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],24 [email_address] 14-December-2007

Brand Extension ,[object Object],[object Object],[object Object],[object Object],25 [email_address] 14-December-2007

Target Customer ,[object Object],[object Object],[object Object],27 [email_address] 14-December-2007

New Positioning Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],28 [email_address] 14-December-2007

Thank You! [email_address] 14-December-2007

Nestle Maggi

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