The presentation talks about the various elements which are required to achieve successful projects for web-customers.

1. Successful Web-Projects,
Web-Portals or private sites
Kontakt
Creating a website with Joomla is as easy as having fun adding
Think Network GmbH your pictures to Flickr or editing and publishing your videos with
Rüdesheimer Str. 15
80686 München your Mac. You just do it and it is there. The easy of use the Joomla
Telefon: +49.89.55271433 CMS provides is amazing and for professional web solution
www.ThinkNetwork.com developers scary. How often have you already heard the question:
"It's so easy even my son can do it and for this you want so much
money?".
This session is directed to customers as well as web agencies and
solution developers and will explain common pitfalls and wrong
assumptions while preparing and planing your web based projects.
30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 1

2. Overview
1. Let‘s start at the beginning
2. CMS Solutions
3. The different roles
4. How to implement
5. Are we done?
30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 2

3. CMS Solutions are the key?
! World wide there are more than 1000
different CMS solutions
! Additionally you will find far more
individual solutions
! There is a difference between
- Enterprise Content Management
- Web Content Management
! There are many solutions but which
one fits?
30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 3

4. Content = Articles, or is this something different?
30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 4

5. Content = Articles, or is this something different?
30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 4

6. Content = Articles, or is this something different?
30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 4

7. Content = Articles, or is this something different?
30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 4

8. Content = Articles, or is this something different?
30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 4

9. Content = Articles, or is this something different?
30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 4

10. What‘s roles and responsibilities within the project?
30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 5

11. What‘s roles and responsibilities within the project?
Idea & Implementation
30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 5

12. What‘s roles and responsibilities within the project?
Idea & Implementation
Articles & Pictures
30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 5

13. What‘s roles and responsibilities within the project?
Idea & Implementation
Articles & Pictures
Editing & Structure
30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 5

14. What‘s roles and responsibilities within the project?
Idea & Implementation
Articles & Pictures
Editing & Structure
Workflow & Administration
30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 5

15. What the CMS can‘t do for you
! Create innovative content
! Optimize the integration of media,
structure and people
! There is no CMS for all
requirements
! Not all CMS are the solution for
your requirements
! CMS solutions are more often than
we expect
30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 6

16. Implement your websites the easy way
! Don‘t treat your website project differently
! Use the advantages of the technology
! Get it done and visible
30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 7

17. Separation between navigation & content
! Use paper and pencil
! Think about your content
! Think about your navigation
30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 8

18. Borders in our mind
30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 9

19. Borders in our mind
30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 9

20. Buzz - Words
! SEO: Search Engine Optimization
! Analytics
! Usability
! UI: User Interface
! AdWords
! AdSense
! Social Marketing
! Blogger & Press Relationships
Quelle: http://seo-dns.com/en/sem/seo/
30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 10

21. Are we done?
! There must be always one person in
charge of the content
! Try to get a consistent layout, image
styles and
! Implementing your website will not
stop after it is released!
! Your design will become old - your
content not
! Pay attention to your users and the
people talking about your website
30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 11

22. Vielen Dank
Questions?
Answers ...
more?
alex.kempkens@thinknetwork.com
http://twitter.com/akempkens
https://www.xing.com/profile/Alex_Kempkens
30. Mai. 2010 © Think Network GmbH, München. Alle Rechte vorbehalten 12