Akki stpr1

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SUMMER TRAINING PROJECT REPORT ON
THREE WHEELER LOAD CARRIER
SCOOTERS INDIALTD. LUCKNOW
FOR THE PARTIAL FULLFILMENT OF THE REQUIREMENT
FOR THE AWRAD OF
MASTER OF BUSINESS ADMINISTRATION, 2ND
SEMESTER& 2016-
2018.
UNDER THE GUIDANCE OF: UNDER THE SUPERVISION OF:
Mrs. ARTI PANDEY Mr. SHAKTI PRADARSHAN
SUBMITTED BY
AKASH SINGH
1601170009
UNITED INSTITUTE OF MANAGEMENT

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DDEECCLLAARRAATTIIOONN
This is to declare that Akash Singh(1601170009) student of MBA, have
personally worked on the project entitled Three Wheeler LOAD
CARRIER. The data mentioned in this report were obtained during
genuine work done and collected by me. The data obtained from other
sources have been duly acknowledged. The result embodied in this
project has not been submitted to any other University or Institute for the
award of any degree.
Date:
Place: Lucknow AKASH SINGH
Roll No.: 1601170009
MBA III Sem

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ACKNOWLEDMENT
My summer training Report with SCOOTERS INDIA LTD Proved to be
highly valuable and informative sojourn. I got some valuable insights
from this exercise, which has definitely enabled me to hone my skills
and widen my prospective towards Three Wheeler Load carrier Industry.
Firstly, I would like to seek an opportunity to express my sincere and
profound gratitude to MR. SHAKTI PRADRSHAN, PROF. K.K.
MALVIYA (PRINCIPLE), MR. VIKASH MALHOTRA (H.O.D), MR.
PRAKASH KUNDANI (Project coordinator), Mrs. ARTI PANDEY
(Mentor), and Mrs. ARTI PANDEY (Class coordinator) and faculty of
UIM, for giving me an opportunity to this project. He had been a
continuous source of inspiration.
“Gratitude is short lived but when put down in black and white, one can
hope that it will enjoy a longer.”

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PREFACE
This summer training report was started with making to meet with the
clients and seek information through questionnaire and in formal
interview; finally converting that leads into potential business. In the
process I used to face a lot of queries and arguments regarding the
performance of SCOOTERS INDIA LTD. To overcome this problem
my project leader helped me to a big stand by not imparting deep
product knowledge and answers to the client’s queries but also by giving
his continuous encouragement, invaluable help and guidance.
These conclusions drawn are based on the observations and facts
collected from the respondents and from the various sources of
secondary data. As a whole, my efforts were to give a consolidated
picture for the study. I expect my work would at least act as a source
further scope to the company, with this I whole heartily hand over my
project hours to you.

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Executive summary
Automotive industry is one of the fast growing industries in India.
Marketing includes all the fulfill the all segment of consumers.
Integrated Marketing communication is also to convert social needs into
profitable opportunities.
So this topic provides all the essential to theoretical knowledge and to
inculcate the efficiency. It is also requirement for the company to
improve their service and quality for achieving their ultimate goal.
Project Title: “RESEARCH ON THREE WHEELER LOAD
CARRIER.”
The topic has been already given by the company to collect information
about current status of the Load Carrier Industry that is given by the
company to the retailer for selling of every brand of Scooters India ltd.
The main objective of the research was to know the company’s position
in the manufacture sector.
Location: Lucknow

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CONTENT
S.NO TOPIC P.NO.
1 INTRODUCTION 8-22
2 COMPANY PROFILE 24-61
3 COMPETITORS 62-70
4 OBJECTIVES OF STUDY 72
5 RESEARCH MEHODOLOGY 74-87
6 DATA ANALYSIS AND INTERPRETATION 89-99
7 FINDINGS 101-
102
8 CONCLUSIONS 104
9 LIMITATIONS 1O6
10 RECOMMENDATIONS 108
11 BIBILOGRAPHY 110
12 APPENDIX 112-
117

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INTRODUCTION
Automotive industry is one of the fast growing industries in India.
Marketing includes all the fulfill the all segment of consumers.
Integrated Marketing communication is also to convert social needs into
profitable opportunities.
It is the perfect solution to the problem of carrier with light duty
deliveries service, transporting. The Load carrier ideal for inter city
movement of low weight, high volume products and can be suitable used
for shuttle goods from the highway transport depot to the city.

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HISTORY
Scooters India Limited, incorporated as a Government of India
enterprise at Lucknow, on September 7, 1972, is an ISO 9001:2000 and
ISO 14001 company, situated at 16 Km milestone, South–west of
Lucknow, the capital of Uttar Pradesh on NH No 25 and is well
connected by road, rail and air. It is a totally integrated automobile plant,
engaged in designing, developing, manufacturing and marketing a broad
spectrum of conventional and non–conventional fuel driven 3–wheelers.
In 1975, company started its commercial production of scooters under
the brand name of Vijai Super for domestic market and Lambretta for
the overseas market. It added one more wheel to its product range and
introduced three wheelers under the brand name of
VIKRAM/LAMBRO. However, in 1997, strategically, the company
discontinued its two–wheeler production and concentrated only on

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manufacturing and marketing of three–wheelers. These three–wheelers
have become more relevant in the present socio–economic environment
as it transports goods and passengers at least cost.
For various reasons the company became sick and it was perceived that
the company should be wound up. The company was referred to BIFR in
1991.
The company has its own marketing network of regional sales offices all
over India, catering to customer’s requirements in the areas of sales and
services. The organization has various departments to perform different
activities competently. SIL has an organized system to control different
activities. Personnel & administration department looks after the
employee’s welfare, medical benefits, conveyance facilities, maintains
their personal records and controls their regularity. It also takes care of
the security for the organisation. Marketing & services department looks

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after the marketing of the products, provide services to the customer and
regulates the activities in its various regional offices.
The products have a high payload capacity and efficiency. These are
specially designed and developed for local transportation. However, the
generation of Vikram run successfully in different countries also. Their
product is in demand in various countries all over the world. Germany,
Italy, Sudan, Nigeria, Nepal, Bangladesh are few of the countries.
The company vision is to grow into an environment friendly and
globally competitive company constantly striving to meet the changing
needs of customer through constantly improving existing products,
adding new products and expanding customer base.

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INDUSTRY PROFILE
The automotive industry in India is one of the largest in the world with
an annual production of 23.96 million vehicles in FY (fiscal year) 2015-
16, following a growth of 2.57 percent over the last year. The
automobile industry accounts for 7.1 percent of the country’s gross
domestic product (GDP).
The two wheelers segment with 81 percent market share is the leader of
the Indian automobile market, owing to the growing middle class and
young population. Moreover, the growing interest of companies in
exploring the rural markets further added the growth of the sector.
The overall passenger vehicle (PV) segment has 13 percent market
share.
India is also a prominent auto exporter and has strong export growth
expectations for the nearer future. In FY 2014-15,automobile exports
grew by 15 percent over the last year.

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MARKET SIZE
The industry produced a total 14.25 million vehicles introducing PV’S
(passenger vehicles) , CV’S (commercial vehicles) , 3W (three wheelers)
, 2W (two wheelers) in April-October 2015 , as against 13.83 in April-
October 2014 , registering a marginal growth of 3.07 percent , year to
year .
 The sales of PV’S grew by 8.51 percent in April – October 2015.
 CV’S segment registered a growth of 8.02 percent in April –
October 2015.
 Medium and heavy commercial vehicles (M and MCV’S)
registered very strong growth of 32.3 percent.
 Sale of light commercial vehicles (LCV’S) declined by 5.24
percent during April-October 2015, year to year.
In April-October 2015 , overall automobile exports grew by 5.78
percent , PV’S , CV’S , 3W’s and 2W’S registered growth of 6.34

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percent , 17.95 percent , 18.59 percent and 3.22 percent , respectively in
April-October 2015 over April-October 2014 .

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MARKET SIZE OF 3W
India has emerged as the largest 3 wheeler industry with a large
domestic market and export base on the back of strong demand from
local as well as international markets.
“With industry volumes of 9, 40,000 units in FY 2015, India is
positioned as the largest manufacturer as well as market for 3 wheelers
globally”. The 3 wheeler market includes both passenger and cargo
segments.
Over the past decade during FY 2006-15, the Indian 3W industry grew
a compounded annual growth rate (CAGR) OF 8.9 percent in unit sales
driven by steadily rising exports as well as domestic demand. Within
the overall industry, the domestic 3W market stood at 5, 32,000 units in
FY 2015, registering a CAGR of 4.4 percent over the past ten years.

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Performance of Auto Industry during 2016-17
Production
The industry produced a total 25,316,044 vehicles including passenger
vehicles, commercial vehicles, three wheelers, two wheelers and
quadricycle in April-March 2017 as against 24,016,599 in April-March
2016, registering a growth of 5.41 percent over the same period last
year.

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Automobile Production Trends
Category 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17
Passenger
Vehicles
31,46,069 32,31,058 30,87,973 32,21,419 34,65,045 37,91,540
Commercial
Vehicles
9,29,136 8,32,649 6,99,035 6,98,298 7,86,692 8,10,286
Three Wheelers 8,79,289 8,39,748 8,30,108 9,49,019 9,34,104 7,83,149
Two Wheelers 1,54,27,532 1,57,44,156 1,68,83,049 1,84,89,311 1,88,30,227 1,99,29,485
Grand Total 2,03,82,026 2,06,47,611 2,15,00,165 2,33,58,047 2,40,16,068 2,53,14,460

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Domestic Sales
The sales of Passenger Vehicles grew by 9.23 percent in April-March
2017 over the same period last year. Within the Passenger Vehicles,
Passenger Cars, Utility Vehicles and Vans grew by 3.85 percent, 29.91
percent and 2.37 percent respectively during April-March 2017 over the
same period last year.
The overall Commercial Vehicles segment registered a growth of 4.16
percent in April-March 2017 as compared to the same period last year.
Medium & Heavy Commercial Vehicles (M&HCVs) grew by 0.04
percent and Light Commercial Vehicles grew by 7.41 percent during
April-March 2017 over the same period last year.
Three Wheelers sales declined by (-) 4.93 percent in April-March 2017
over the same period last year. Passenger Carrier sales declined by (-)
8.83 percent and Goods Carrier sales grew by 12.75 percent in April-
March 2017 over April-March 2016.
Two Wheelers sales registered a growth at 6.89 percent during April-
March 2017 over April-March 2016. Within the Two Wheelers segment,

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Scooters, Motorcycles and Mopeds grew by 11.39 percent, 3.68 percent
and 23.02 percent respectively in April-March 2017 over April-March
2016.
Automobile Domestic Sales Trends
Category 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17
Passenger
Vehicles
26,29,839 26,65,015 25,03,509 26,01,236 27,89,208 30,46,727
Commercial
Vehicles
8,09,499 7,93,211 6,32,851 6,14,948 6,85,704 7,14,232
Three Wheelers 5,13,281 5,38,290 4,80,085 5,32,626 5,38,208 5,11,658
Two Wheelers 1,34,09,150 1,37,97,185 1,48,06,778 1,59,75,561 1,64,55,851 1,75,89,511
Grand Total 1,73,61,769 1,77,93,701 1,84,23,223 1,97,24,371 2,04,68,971 2,18,62,128

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Exports
In April-March 2017, overall automobile exports declined by (-) 4.50
percent. While Passenger Vehicles and Commercial Vehicles exports
registered a growth of 16.20 percent and 4.99 percent respectively,
exports of Three Wheelers and Two Wheelers declined by (-) 32.77
percent and (-) 5.78 percent respectively in April-March 2017 over
April-March 2016.

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Automobile Exports Trends
Category 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17
Passenger Vehicles 5,08,783 5,59,414 5,96,142 6,21,341 6,53,053 7,58,830
Commercial Vehicles 92,258 80,027 77,050 86,939 1,03,124 1,08,271
Three Wheelers 3,61,753 3,03,088 3,53,392 4,07,600 4,04,441 2,71,894
Two Wheelers 19,75,111 19,56,378 20,84,000 24,57,466 24,82,876 23,39,273
Grand Total 29,37,905 28,98,907 31,10,584 35,73,346 36,43,494 34,78,268

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COMPANY PROFILE
(Welcome To Scooters India Ltd)
Scooters India Ltd is a public sector undertaking. The company
principally engaged in the business of manufacturing and sale of motor
vehicles and spare-parts (Automobile). They design, develop,
manufacture and market a range of conventional and non-conventional
fuel driven three-wheelers. They also possess the world right of the trade
name LAMBRETTA/ LAMBRO. The company has been a pioneer in
bringing out various models of 3-wheelers running on diesel, electric
and CNG for application as both passengers and load carrier versions.
They have played an important role in popularizing of 3-wheelers of
larger capacities in the country. The company is an ISO 9001:2000 and
ISO 14001 Company. The company has their manufacturing facilities
located at Lucknow in Uttar Pradesh. They have their own marketing

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network of Regional Sales Offices all over India, catering to customer's
requirements in the areas of sales and services The company make
various types of three wheelers, which includes Vikram 450D, Vikram
410G, Vikram 600G, Vikram 750D, Vikram 750D (WC) and Vikram
EV. Vikram 750D and Vikram 450D is used as a passenger carrier, load
carrier and delivery van. These products are designed for local
transportation. Vikram EV is an electrical three wheeler. Scooters India
Ltd was incorporated on September 7, 1992. The company was
established for the manufacture of scooters, mopeds, motorcycles and
their components. The company bought over plant, machinery, design,
drawing, documentation, copyrights etc. lock, stock and barrel. In the
year 1975, company started its commercial production of Scooters under
the brand name of Vijay Super for domestic market and Lambretta for
overseas market. They added one more wheel to their product range and

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introduced three wheelers under the brand name of VIKRAM/
LAMBRO. In the year 1997, the company discontinued their two-
wheeler production and concentrated only on manufacturing and
marketing of 3 wheelers. During the year 2002-03, the company
developed a ten seater electric trolley bus. During the year 2003-04, they
developed a new starter motor and alternator for Vikram 750-D air
cooled three-wheelers for improved lighting and battery charging.
During the year 2005-06, the company commissioned a new paint shop
in order to facilitate superior paint finished vehicle. During the year
2006-07, the company introduced Vikram CG-1500 model of 3-wheeler
in the market. Also, they introduced CNG vehicles (1000CC) during the
year 2008-09. During the year 2009-10, the company continued their
leadership in passenger carrier (6+1) segment of vehicles and had a
share of 83.82%.

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Mission
To fulfill customer's needs for economic and safe mode of road transport
and quality engineering products through contemporary technologies.
Vision
To grow into an environment friendly and globally competitive company
constantly striving to meet the changing needs of customer through
constantly improving existing products, adding new products and
expanding customer base.
Objective
Providing economical and safe means of transportation with
contemporary technology for movement of cargo and people. Providing
eco-friendly, flawless and reliable products to fulfill customer needs.
Achieving customer satisfaction by providing products at right price and
at right time.

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DEPARTMENTS
The organization has various departments to perform different activities
competently. SIL has an organized system to control different activities.
Personnel & administration department looks after the employee’s
welfare, medical benefits, conveyance facilities, maintains their personal
records and controls their regularity. It also takes care of the security for
the organization. Marketing & services department looks after the
marketing of the products, provide services to the customer and
regulates the activities in its various regional offices.
Materials control the purchasing of the raw material, keep an eye on the
cost of the material in the market, store the different materials and
products and establish a company-vendor relationship. Workshop
manufactures different products in steps in different lines. Design &
development is the prime creative unit for the organization. It brings out
some brilliant design with modern technologies. Finance & accounts
section keeps track on the financial growth and the maintenance of
various types of accounts.

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PRODUCTS OF SIL
Scooters India Limited makes various & versatile types of three
wheelers: Vikram 450D(STG), Vikram 1000 CG, Vikram 1500 CG,
Vikram 750D(AC), Vikram Load Carrier, Vikram EV.
The products have a high payload capacity and efficiency. These are
specially designed and developed for local transportation. However, the
generation of Vikram runs successfully in different countries also. Our
product is very demanding in various countries all over the world.
Germany, Italy, Sudan, Nigeria, Nepal, Bangladesh are few of the
countries.

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FUTURE AND QUALITY
Past is dead and gone, we are standing on the threshold of today,
planning for the future. In the process we added one wheel, shifting the
gear from two wheeler to three wheeler and propose to add another,
entering in to the arena of four wheeler, though for a limited segment -
the segment of zero emission. The quality has moved from product to
process to people. Only good quality people can work out quality
processes and provide quality products and services.
Environment is our greatest heritage and its protection, our highest
responsibility. Green process design as also green product design has
assumed importance. Eco-design of the products and process is the task
for tomorrow. Accordingly, product development is the obsession for
future. Engineering it through various processes not only to meet but
exceed customer's expectation is the challenge.
As the 21st century is knocking at the door, the demand from people will
increase manifolds. Keeping this in view, the company has made HRD a

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key functional area. The real asset has shifted from plant and machinery
to brands and brains. Knowledge has become the biggest value added.
Accordingly, sufficient resources have been committed to convert the
company into a learning organization, thirsty for knowledge.
Growing into a global company is not only a goal but has become
necessity as the world has turned into a global village without
boundaries and there is no place in the global village for protection.

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SWOT
STRENGTH
 Widely spread distribution channels across various countries.
 Being the market leader in loader vehicles, it has strong
presence in the commercial vehicle market.
 Brand name – brand recognition as people consider vikram
and Scooter’s India as synonyms.
 Scooters India continuously focuses over product
improvement according to the change in trends and customer
demand.
 Its continuous investment in R&D keeps them updated and
helps them to take decisions.

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WEAKNESSES
 Weak advertising strategy.
 Financing of vehicles takes comparatively more time than
other competitors in the market.
 Lack in relationship management with employees and
dealers.
 Performance and effectiveness of service centers of Scooters
India is not good as that of its competitors like TATA and
BAJAJ.
 The process of work is slow.
 Employee engagement is at low rate.
 Operations are mainly focused and restricted to India.

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OPPORTUNITY
 Demand for loaders is increasing in India.
 Increase in export market i.e. expansion in international market.
 As being a government company is a plus.
 Government’s regulations may happen the competitors type of
vehicles is prohibited for a city/country.

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THREATS
 The effective marketing strategies of competitors.
 Entry of various new players in the segment of loaders.
 Lack of entry barriers for foreign players to enter into Indian
market / industry.
 Government‘s regulations for converting existing fuel vehicles to
CNG commercial vehicles.
 Increase in the prices of raw material required in the production
process of loaders.
 Rapid changes in the technology used.

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Products
1. Vikram 450D
A premiere product from the family of "Vikram" vehicles. It is sturdy,
highly fuel efficient, easily maintainable and meets latest emission
norms. It is highly cost effective and being used as bread earner for
many families.
Application: Passenger Carrier, Load Carrier, Delivery Van etc.

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SPECIFICATION OF V-450 D
Engine 4 Stroke, Single Cylinder Diesel Engine ; Air Cooled /
Water Cooled
Fuel Diesel
Displacement 395cc
Bore 86mm
Stroke 68mm
Maximum Power 5.51KW @ 3600 rpm
Maximum Torque 16.7Nm @ 2200-2800 rpm
Compression
Ratio
18 : 1
Recommended
G.V.W
990 kgs
Kerb Wt. 450 kgs for Passenger Carrier, 450 Kg for Goods Carrier

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Wheel Track 1168 mm
Wheel Base 1950 mm
Ground Clearance 140 mm
Tyre Size 4.5 x 10 " , 8 ply
Steering Steering Wheel and Handle Bar
Brakes Hydraulic brakes for simultaneous action on all 3
wheels

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Suspension Front coil spring with hydraulic damper. Rear leaf
spring with hydraulic damper.
Gear Box Constant mesh type; Four forward and one reverse
gear.
Clutch Wet Type
Starting Electric Start
Maximum Speed 48±3 Km / Hour

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Fuel Tank
Capacity
10 Liter
Sitting Capacity For Passenger Carrier - Driver + 3 Passenger For Goods
Carrier - Driver + 1
Applications Pickup / Delivery Van, Garbage Carrier , Sewage
Cleaning, Poultry / Milk Van, Gas Cylinder / Bottle
Carrier, Postal Van etc.

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PRODUCT
2. Vikram 750D
many families.

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SPECIFICATION OF V-750 D
Engine 4 Stroke, Single Cylinder Diesel Engine ; Air Cooled / Water
Cooled
Fuel Diesel
Displacement 510cc
Bore 85mm
Stroke 90mm
Maximum
Power
7.5KW @ 3000 rpm
Maximum
Torque
27Nm @ 1800-2400 rpm
Compression
Ratio
17.5 : 1
G.V.W 1250 kgs

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Kerb Wt. 558 kgs for Passenger Carrier, 535 Kg for Goods Carrier
Wheel Track 1315 mm
Wheel Base 2270 mm
Ground
Clearance
140 mm
Steering Steering Wheel
Brakes Hydraulic brakes for simultaneous action on all 3 wheels
Suspension Front coil spring with hydraulic damper. Rear leaf spring
with hydraulic damper.
Gear Box Constant mesh type; Four forward and one reverse gear.
Clutch Dry

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Maximum
Speed
52 Km / Hour
Fuel Tank
Capacity
10 Liter
Seating
Capacity
For Passenger Carrier- Driver + 6 Passenger
For Goods Carrier - Driver + 1
Applications Pickup / Delivery Van, Garbage Carrier , Sewage Cleaning,
Poultry / Milk Van, Gas Cylinder / Bottle Carrier, Postal Van
etc.

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PRODUCTS
3. Vikram 1000 (CG)
Based on Italian design, improved with English, American & Japanese
technology to suit rough roads and driving conditions - VIKRAM
410CNG is equipped with welded steel cabin, electronic ignition, turn
signal indicators, wind screens wiper, rear view mirror, speedometer,
indicator lights.

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SPECIFICATION OF V-1000CG
Engine 4 Stroke, Single Cylinder Water Cooled
Bore 86mm
Stroke 68mm
Displacement 395 CC
Output 9.0 BHP
Maximum RPM 3600
Maximum Speed 48 km/hr
Fuel CNG Gas
Ignition By means of electronics device and HT coil fed by
specify fly wheel magneto
Clutch Multiple plate oil immersed wet type clutch
arrangement

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Gear Box Constant mesh type 4 forward and one reverse gear.
Wheel Tracks 1168 mm.
Wheel Base 1950 mm.
Fuel Tank Capacity CNG Cylinder of 45 ltr and petrol tank of 3ltr for
limphome only
Recommended
G.V.W.
990 Kgs.
Pay Load Capacity 460 Kgs.
Lighting & Signaling Double head lamp, 12V 35W with front & rear turn
signals, parking and brake stop lights.
Steering Handle bar.
Brakes Hydraulic brakes for simultaneous action on all 3
wheels.
Suspension Front coil spring with hydraulic damper. Rear leaf
spring with hydraulic damper.

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Starting Self start
Applications Delivery, Sewage Cleaning Poultry, Milk Van, Bottle
carrier

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PRODUCTS
4. Vikram 1500 (CG)
many families.

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SPECIFICATION OF 1500CG
Engine 4 Stroke, Single Cylinder, Petrol Engine ; Water Cooled
Fuel CNG
Displacement 510cc
Bore 85mm
Stroke 90mm
Maximum
Power
7.5KW @ 3000 rpm
Maximum
Torque
27Nm @ 1800-2400 rpm
Compression
Ratio
17.5 : 1
G.V.W 1250 kgs
Kerb Wt. 660 Kg for Passenger Carrier, 635 Kg for Goods Carrier

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Wheel Track 1315 mm
Wheel Base 2270 mm
Ground
Clearance
140 mm
Steering Steering Wheel
Brakes Hydraulic brakes for simultaneous action on all 3 wheels
Suspension Front coil spring with hydraulic damper. Rear leaf spring
with hydraulic damper.
Gear Box Constant mesh type; Four forward and one reverse gear.
Clutch Dry
Maximum
Speed
52 Km / Hour

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Fuel Tank
Capacity
3 Liter
Seating
Capacity
For Passenger Carrier- Driver + 6 Passenger
For Goods Carrier - Driver + 1
Applications Pickup / Delivery Van, Garbage Carrier , Sewage Cleaning,
Poultry / Milk Van, Gas Cylinder / Bottle Carrier, Postal Van
etc.

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PRODUCT
5. Vikram EV
Scooters India Limited is the one and only organization to bring the
revolution in the automobile field by designing and developing this
Electric Maestro. In this age of pollution this electric vehicle is
exceptionally pollution free as it is totally working on 12 batteries. It has
stylish and bold masculine bodyline which makes it a different and
attractive looks from others. The design is based on the concept “Man
maximum Machine minimum "that allows spacious interior having
ample space for entire family. This three wheeler has been launched on
trial basis in the heart of Lucknow & Delhi Successfully. For product
details click on the product options.

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SPECIFICATION OF V-EV
Vehicle Model Vikram EV
Vehicle Type Electrical Three Wheeler
Seating Capacity 7 Passenger & Driver
Wheel base 2270 mm
Wheel track 1316 mm (rear)
Length 3179 mm
Width 1480 mm
Height 1885 mm
Ground clearance 140 mm
Turning radius 3.5 mts.
Maximum Credibility 12 %

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Body type FRP
Frame type Welded channel steel space frame
Suspension Front trailing link Rear under slung type with
semi elliptical leaf spring & hydraulic shock
absorber
Tyre Size 4.5 x 10" 8 ply
Brakes Dual circuit hydraulic drum brake
No. of batteries Twelve 12 volts rechargeable
Charging time 6-8 hrs for 100% charging
Total distance covered by
single charging
80 Km.@30-35km/hr

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PRODUCTS
6. Vikram load Carrier
Vikrams are very useful for carrying wooden boxes, cartons, soft drinks
crates, gas cylinders & solid waste management by municipalities. It is
the perfect solution to the problem of carriers with light duty deliveries
service, transporting. The load carrier is ideal for inter city movement of
low weight, high volume products and can be suitably used for shuttle
goods from the highway transport depot to the city. This version is also
perfectly suited to carry cylinders, TV sets, refrigerators etc.
SPECIFICATION OF V-LOAD CARRIER
Dimensions Overall length 3481 mm
Overall width 1482 mm
Overall height 1635 mm

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Mahindra and Mahindra (Alpha load)
OVERVIEW
Mahindra Alfa now comes with a 24month warranty. In fact you'll
discover that it's built to withstand the roughest handling. That's not all.
You'll find loads of features that make driving really effortless and
earning profits, a real joy.
SPECIFICATION
Model Mahindra Alfa BS III - PICK
UP VAN, Diesel 3 Wheeler
Engine Type Single Cylinder, Direct
Injection
Engine capacity CC 436 cc
Max engine output 5.52 kW @ 3600 rpm
Max engine Torque 18 Nm @ 2000 - 2400 rpm
Starting Electricals
Cooling Air cooled
Suspension Type Swing Arm
Front Coil Spring
Rear Rubber spring

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Shock absorbers Telescopic Hydraulic
Chassis Monocoque Chassis with
Cabin and Doors
Transmission Constant Mesh, 4 forward 1
reverse
Brakes Front & Rear Drum brakes with leading
and trailing shoes
Weight GVW 995
Kerb weight 470
Tyres 4.5 x 10" , 8 PR
Dimensions Overall Length (mm) 3015
Overall Weight (mm) 1460
Overall Height (mm) 1700
Cargo Bed
dimensions(mm)
1590*1460*320
Wheelbase (mm) 2005
Turning Circle Radius ( in
mm)
3500
Electricals System Voltage 12 V
Battery 12 V, 50 Ah

Page | 65
Piaggio (Ape)
SPECIFICATION
Engine Type Single Cylinder,
Naturally Aspirated
Air Cooled, DI
Displacement 436 CC
Max. Power 5.52 kW @
3600 rpm+ 50rpm
Max. Torque 18 Nm @
2400 – 2200 rpm
Clutch Type Multi disc, Wet type
Gear Box Type Constant Mesh
(4 Forward, 1 Reverse)
Suspension Front
Suspension
Helical Spring with
dampener with
hydraulic telescopic
shock absorber
Rear
Suspension
Rubber compression spring
with dampener
with hydraulic telescopic
shock absorber
Brakes Type Drum brakes hydraulically
actuated internal
expanding shoe type
– Combined
Steering Type Handle bar type
Wheels Tyre Size 4.50-10, 8PR ( Cross ply with Tube)

Page | 66
& Tyre
Other
Information
System
Voltage
12V(DC)
Battery
Rating
50 AH
Fuel Tank
Capacity
10.5 Liters
Dimensions (In MM) Xtra PV Xtra
DV
Xtra
HB
Xtra LD
Dimensions Wheel
Base
1920 1920 1920 2100
Overall
Width
1490 1495 1490 1490
Overall
Length
2965 2965 2965 3145
Overall
Height
1635 1750 1750 1635
Rear
Track
1260 1260 1260 1260
Min.
Ground
Clearance
240 240 240 240
Cargo
dimensions
1480 X
1400
- - 1660 X
1400
Weights GVW 975 975 975 975
Kerb Weight 415 440 435 438
Rated Payload 560 535 540 537
Performance Maximum
Gradability
22.16%

Page | 67
Bajaj Auto (Maxima C )
SPECIFICATION
Dimensions & Weight
Length 1650 mm
Width 1425 mm
Height 2175 mm
Wheelbase
Ground Clearance 160 mm
Kerb Weight 538 Kg
Capacity
Doors 2 Doors
Seating Capacity 2
No of Seating Rows 1 Row
Fuel Tank Capacity 10 Litres
Engine & Transmission
Engine Type Four stroke, 199 cc Power Engine
Valve/Cylinder (Configuration)
Displacement 447 cc
Mileage (ARAI)
Turbocharger/Supercharger
Drivetrain Front Wheel Drive
Dual Clutch No
Sport Mode No
Alternate Fuel Not Applicable
Cylinders 1
Fuel Type Diesel
Max Power (bhp@rpm) 9.38 Bhp @ 5500 Rpm
Max Torque (Nm@rpm) 14.6 Nm @ 2750 rpm
Turbocharger Type

Page | 68
No of gears 4 Gears
Transmission Type Manual
Manual Shifting for Automatic No
Driving Modes No
Engine Start-Stop Function No
Suspensions, Brakes & Steering
Suspension Front Hydraulic Swing arm
Suspension Rear Helical coil compression Spring
Front Brake Type Drum
Rear Brake Type Drum
Minimum Turning Radius
Steering Type Handle Bar
Wheels & Tyres
Wheels
Spare Wheel
Front Tyres 4.5 X 10-8 PR
Rear Tyres 4.5 X 10-8 PR

Page | 69
Atul Auto ( Gem Cargo )
Engine
Type Four Stroke, Singel Cyllnder, Diesel
Displacement 395 CC / 435 CC
Max Power 7.5 HP @ 3600 + 300 r.p.m.
Max Torque BS II - 16.7 Nm @ 2200 r.p.m., BS III - 18 Nm @
2400 + 200 r.p.m.
Fuel Consumption 35 ± 3 *KMPL
Emergency Start Rope Start
Cooling System Air Cooled
Dimensions (in mm)
CARGO-MC CARGO - MCL
Wheel Base 1925 mm 2100 mm
L X W X H 2930 X 1450 X 1760 3130 X 1450 X 1760
Ground Clearence 175 mm 175 mm
Weights (in Kg)
CARGO CARGO - XL
Max GVW 995 995
Kerb Wt. 410 420

Page | 70
Transmission
Transmission 4 Forward & 1 Reverse Constant Mesh Type with
Wet Multiplate Clutch
Suspension
Front Leading link with dual action shock absorber
Rear Swing arm triangle with heavy duty rubber
spring & Double acting shock absorbers
Brakes
Front & Rear Dual Circuit Hydraulic Operated Drum Brake with
Self Adjusting type Brake Device
Chassis
Chassis Monocoque Pressed Section
Electrical System
Battery 12 - V - 50 Ah, Multi Plate Lead Acid
Fuel Tank Capacity
Capacity 10.5 ± 0.5 Ltr
Tyres
Front & Rear 4.5 - 10 - 8 PR

Page | 72
OBJECTIVE OF STUDY
 The main objective of three wheeler load carrier is to
deliver goods from one place to another in limited time.
 To safely deliver goods in maximum quantity.
 To carry goods and passenger from one place to another in
low price.
 Environment is our greatest heritage and its protection, our
highest responsibility.
 The real asset has shifted from plant and machinery to
Brands and Brains.

Page | 73
RESEARCH METHODOLOGY

Page | 74
RESEARCH METHODOLOGY
INTRODUCTION
This chapter aims to understand the research methodology establishing a
framework of evaluation and revaluation of primary and secondary
research. The techniques and concepts used during primary research in
order to arrive at findings; which are also dealt with and lead to a logical
deduction towards the analysis and result.
THE RESEARCH REPORT
The report is the result of a survey which was undertaken in Lucknow
city. The objectives of the project have been fulfilled by getting response
from the customer associated to these segments through a personal
interview in the form of a questionnaire. The responses available
through the questionnaire are used to evaluate the role of integrated
marketing communication in SCOOTERS INDIA LTD. the willingness
of the customer to purchase its products on future.

Page | 75
THE RESEARCH PROBLEM
The problem formulation is the first step to a successful research
process. The project undertakes the problem of analyzing the customer
perception about vikram load carrier and to find his demand of the
product in the potential market.
The primary motive is to know and explore the unnoticed opportunities
that exist in the market.
RESEARCH DESIGN
Exploratory Research is one in we don’t know about the problem, we
have to find about the problem and then work on solving the problem.
Whereas in case of descriptive research, we know the problem, we just
have to find the solution to the problem. Generally descriptive research
design is applied after exploratory research design. Here after doing the
secondary research, we found the general perception about the retail
baking but then in second phase we tried to figure out where the
difference lies and on what basis the banks differ from each other.

Page | 76
The investigation is carried upon the locals of the Lucknow city. The
reason for choosing this design is to get response from the customers so
that the company could make some innovation in the existing product.
THE DATA SOURCE
The data has been taken from two sources
 Primary data source
The primary data source has been collected through questionnaire by
personally interviewing each respondent on a number of queries
structured in a questionnaire.
 Secondary data source
Secondary data was collected from following sources
Prior research reports
Websites
Books
Newspaper

Page | 77
Personal consultation
THE AREA OF WORK
The survey work was conducted in the Lucknow city, areas were
Krishna Nagar, Alambagh, Charbagh and Sarojini Nagar.
ANALYTICAL TOOLS UDED
The analytical tools used are mostly graphical including:
 Tables
 Column charts
 Graphs

Page | 78
DATA COLLECTION METHOD
The data collection method used is primary data source. As it was
done by collection of valid information through questionnaire from
respondents.
Gathering information by –
 Questionnaire
 Observation
THE SAMPLE SIZE AND DESIGN
 The sample size consists of 60 units which are the most logical
and unbiased response.
 The sample design which was used is “stratified sample design”
 In statistical surveys, when sub populations within an overall
population vary, it is advantageous to sample each subpopulation
independently.
 Stratification is the process of dividing members of population in
to homogeneous subgroups before sampling.

Page | 79
 The users of loaders segment were divided into 5 major subgroups
, are :
1. Vikram load carrier (SIL)
2. Bajaj Auto (Maxima C)
3. Mahindra and Mahindra (Alpha load)
4. Piaggio (Ape)
5. Atul Auto
In each sub groups, the sample size of the survey was taken 12 units.
Therefore, the total no. of units in the survey is 60.
LIMITATIONS OF THE SURVEY
With all the efforts to make the study fair, transparent and error free, yet
there might be some inherent limitations. Although every possible
measures are made to make the report more accurate.
Limitations:
 The project is valid for the predefined area of work only (lucknow)
 Some of the users were not having full and accurate data.

Page | 80
 They were biased on some aspects.
 It was not possible to ask each of the many users of load carrier.
 Some were not at all taking participation in answering the
questionnaire.

Page | 81
GRAPHICAL DATA
INTERPETATION

Page | 82
THE QUESTIINNAIRE DESIGN:
The questionnaire has been prepared on the following lines:
 The questionnaire includes the entire relevant question so as to
provoke and elicit the data from the respondent in a brief manner.
 There are some open ended questions which are incorporated in the
questionnaire.
 The reason behind this is to get subjective data which if otherwise
put in the form of a close ended form would not elicit the answer in
a proper form.
 The questions were able to fully cover the themes concerned.

Page | 83
Analysis of Data through statistical Tools :
1. Simple Percentage Method
2. Arithmetic Means
3. Correlation Analysis
4. Chi-Square Test
5. Pie diagram
6. Bar diagram
SIMPLE PERCENTAGE METHIOD:-
Percentage refers to a special kind of ratio. It is used in making
comparison between two or more series of data. It is used to describe
relationships. It can also be used to compare the relative terms, the
distribution of two or more series of data.
% of respondents = No. of respondents / Total respondents * 100

Page | 84
AIRTHMETIC MEANS:-
Arithmetic mean, average, or mean is the sum of all items divided by the
numbers of items. The weighted value mean is most frequently used I
marketing research.
CHI-SQUARE TEST:-
It is a non – parametric test. It is used most frequently by marketing
researcher to test hypothesis. This is employed for testing hypothesis
when distribution of population is not known and when nominal data is
to be analyzed.
CORRELATION ANALYSIS:-
Correlation analysis is the statistical technique that is used to describe
not only the degree to which the variable is related to another, but also
the direction the influence. The coefficient of correlation measures the
mutual relationship between two variables. A simple correlation between
two variables only and it is usually represented.

Page | 85
The simple correlation indicated whether the change in one
variable influences the change in other variable. Not that the change may
likely to occur in both directions namely:-
1. The increase in one variable is accompanied by the
proportionate increase in the other variable.
2. The increase in one variable causes the proportionate
decrease in the other variable. In the first cast the variable are
said to be positively correlated, while in the second case, the
variable are said to be negatively correlated.
BAR DIAGRAMS:-
Bar diagram consist of bars running either horizontally or vertically with
an individual bar for each observation. The individual bars have separate
observations and magnitudes. They serve the purpose of showing the
rate of change in continuous data. More than two series of data may be
depicted by the use of bar diagrams. The positive and negative quantities
also are demonstrated with bar diagram.

Page | 86
PIE DIAGRAMS:-
The pie diagram presented in a circle dividing the chart in different
components according to the need of the distinctive data. The slices of
the circles are also noted with the name and their percentage share in the
total circle of 360 degree.

Page | 87
The questionnaire contains 3 types of questions.
1. OPEN –ENDED -QUESTION:-
It is helpful in knowing what is uppermost in the mind of the
respondents. It gives complete freedom to the respondent.
2. DICHOTOMOUS QUESTIONS:-
It has only two answers in form ‘yes’ or ‘no’. So the respondent is
offered two or more choice.
3. MULTIPLE CHOICE QUESTIONS:-
In this, the respondent is offered two or more choice.

Page | 88
DATA ANAYSIS AND
INTERPETTION

Page | 89
Q1. Is this your first vehicle?
a. Yes b. No
Option Vikram
Atul
Auto
Bajaj
Maxima
Mahindra
Alpha Piaggio Total
Yes 9 10 9 11 6 45
No 3 3 3 1 5 15
Total 12 13 12 12 11 60
INTERPRETATION
As per analysis 45% of the customers have first vehicle and about 15%
of the customers have more than one vehicle.
0
2
4
6
8
10
12
Vikram Atul Auto Bajaj Maxima Mahindra
Alpha
Piaggio
Yes
No

Page | 90
Q2. Do you know the company which manufactures it?
a. Yes b. No
Option Vikram
Atul
Auto
Bajaj
Maxima
Mahindra
Alpha Piaggio Total
Yes 8 7 8 9 8 40
No 2 5 4 4 5 20
Total 10 12 12 13 13 60
INTERPRETATION
As per analysis 40% Respondents are aware about the company
manufactures but 20% are not.
0
1
2
3
4
5
6
7
8
9
10
Vikram Atul Auto Bajaj Maxima Mahindra Alpha Piaggio
Yes
No

Page | 91
Q3 Monthly earning from three wheeler load carrier?
Option Vikram Atul Auto
Bajaj
Maxima
Mahindra
Alpha Piaggio Total
<8000 0 0 0 0 0 0
8000-
10000 5 6 8 10 4 33
10000-
12000 7 3 2 3 6 21
12000-
15000 2 1 1 1 1 6
15000-
20000 0 0 0 0 0 0
Total 14 10 11 14 11 60
INTERPRETATION
As per analysis 33% load carrier earn 8000-10000 monthly
followed by 21% load carrier earn 10000-12000 monthly.
0
2
4
6
8
10
12
Vikram Atul Auto Bajaj
Maxima
Mahindra
Alpha
Piaggio
<8000
8000-10000
10000-12000
12000-15000
15000-20000

Page | 92
Q4. How long have you been using this vehicle?
Bajaj
Maxima
Mahindra
Alpha Piaggio Total
0-1 3 1 2 1 2 9
1-2 4 3 2 1 1 11
2-3 4 2 1 2 1 10
3-4 3 2 2 1 2 10
4-above 6 3 2 3 6 20
Total 20 11 9 8 12 60
INTERPRETATION
As per analysis 20% of the customers have using this vehicle since 4
years and above.
0
1
2
3
4
5
6
7
Maxima
Mahindra
Alpha
Piaggio
Excellent
Very good
Good
Satisfactory
Poor

Page | 93
Q5. How much was the delivery time?
Bajaj
Maxima
Mahindra
Alpha Piaggio Total
Immediately 0 2 7 6 3 18
3 days 0 3 1 1 5 10
4 days 2 4 2 0 1 9
5 days 2 2 0 2 2 8
6 days 4 1 2 1 1 9
7 days 4 0 0 2 0 6
>7 days 0 0 0 0 0 0
Total 12 12 12 12 12 60
INTERPRETATION
As per analysis 18% vehicles were delivered immediately,
secondly 10% vehicles were delivered within 3 days.
0
1
2
3
4
5
6
7
Vikram
Atul Auto
Bajaj Maxima
Mahindra Alpha
Piaggio

Page | 94
Q6. How many vehicles do you own?
Bajaj
Maxima
Mahindra
Alpha Piaggio Total
1 3 2 2 2 2 11
2 4 3 2 2 2 13
3 6 2 3 3 2 16
>4 5 3 4 3 5 20
Total 18 10 11 10 11 60
INTERPRETATION
As per analysis 20% of the customers have more than 4 own
vehicles and 16% of the customers have own 3 vehicles.
0
1
2
3
4
5
6
7
8
9
10
Alpha
Piaggio
<8000
8000-10000
10000-12000
#REF!

Page | 95
Q7. Was there any major problem within 1 month after the
purchase?
Option Vikram
Atul
Auto
Bajaj
Maxima
Mahindra
Alpha Piaggio Total
Yes 0 0 0 0 0 0
No 15 15 10 10 10 60
Total 15 15 10 10 10 60
INTERPRETATION
As per analysis 60% of the customers have no any major
problem within 1 month after purchasing of vehicle.
0
1
2
3
4
5
6
7
8
9
10
Maxima
Mahindra
Alpha
Piaggio
<8000
8000-10000

Page | 96
Q8. Service and maintenance from?
Bajaj
Maxima
Mahindra
Alpha Piaggio Total
Showroom 0 8 10 0 5 23
Local
Mechanic 12 4 4 12 5 37
Total 12 12 14 12 10 60
INTERPRETATION
As per analysis 37% of the customers have preferred service
and maintenance from local mechanics and other 23% preferred
service and maintenance in showroom.
0
1
2
3
4
5
6
7
8
9
10
Maxima
Mahindra
Alpha
Piaggio
<8000
8000-10000

Page | 97
Q9. What is your opinion, about the overall performance of
your vehicles?
Option Vikram
Atul
Auto Bajaj Maxima
Mahindra
Alpha Piaggio Total
Excellent 0 0 0 0 0 0
Very good 5 7 6 6 4 28
Good 4 3 4 5 4 20
Satisfactory 3 2 2 1 4 12
Poor 0 0 0 0 0 0
Total 12 12 12 12 12 60
INTERPRETATION
As per analysis customers opinions on the overall after sales
service delivered by dealer are
Excellent : no respondentpreferred this option.
Very good : 28 out of 60 choose this option.
Good : respondents were20 out of 60.
Satisfactory: respondents were12 outof 60.
Poor : no respondentpreferred this option.
0
1
2
3
4
5
6
7
8
Maxima
Mahindra
Alpha
Piaggio
Excellent
Very good
Good
Satisfactory
Poor

Page | 98
Q10. Is your opinion, the overall after sales service delivered
by dealer is?
Option Vikram
Atul
Auto
Bajaj
Maxima
Mahindra
Alpha Piaggio Total
Excellent 1 0 0 0 0 1
Very good 7 6 5 4 3 25
Good 4 5 6 2 2 19
Satisfactory 3 2 3 3 4 15
Poor 0 0 0 0 0 0
Total 15 13 14 9 9 60
INTERPRETATION
As per analysis customers opinions on the overall after sales
service delivered by dealer are
Excellent : 1is respondentpreferred this option.
Very good : 25 out of 60 choose this option.
Good : respondents were19 out of 60.
Satisfactory: respondents were15 outof 60.
Poor : no respondentpreferred this option.
0
1
2
3
4
5
6
7
8
Alpha
Piaggio
Excellent
Very good
Good
Satisfactory
Poor

Page | 99
Q11.What will be your next vehicle in load carrier?
Bajaj
Maxima
Mahindra
Alpha Piaggio Total
Vikram 8 0 3 3 2 16
Atul Auto 2 7 3 5 5 22
Bajaj Maxima 0 0 4 1 3 8
Mahindra
Alpha 2 5 1 2 1 11
Piaggio 0 0 1 1 1 3
Total 12 12 12 12 12 60
INTERPRETATION
As per the analysis 22% people preferred to buy Atul Auto
followed by Vikram with 16% people.
0
1
2
3
4
5
6
7
8
Alpha
Piaggio
Vikram
Atul Auto
Bajaj Maxima
Mahindra Alpha
Piaggio

Page | 101
FINDINGS:
The findings are based on the response from the respondent through
questionnaire.
These are as follows –
 The major reason for vikram load carrier user to prefer it was the
price of the vehicle being much lower than others, specially, than
that to Atul Auto and Mahindra.
 Most of the respondents of vikram load carrier are not satisfied
with the services offered by the company; however they prefer
local spare parts as they are cheap and easily available in the
market.
 Maximum of the respondents find vikram load carrier as a good
machine which is more economical with a good mileage, low
maintenance and spare parts are easily available in interior of the
city as well.
 About 40 % of the respondents were old user of the vehicle
surveyed and rest was the new users.

Page | 102
 Majority of the respondent find Mahindra and Mahindra and Atul
Auto as vikram’s main competitors, although Mahindra and
Mahindra vehicles has a bigger load capacity.
 Through earning of Atul Auto user are higher than that of vikram ,
yet it doesn’t affect their perception about these two as the price
and maintenance cost of the Atul Auto is in the same proportion as
that of earning .
 The major finding of the analysis is that the user would prefer
diesel engine vehicle over CNG and can even switch over the
business, this is due to cost, mileage and availability of CNG
which is not readily available.

Page | 104
CONCUSIONS:-
 Season plays the vital role in per day income of the load carrier
user.
 An increased no. of service center of vikram and better service at
cheaper rates would make it much more user friendly and easier to
retain its market leader position and improve it.
 Another problem was finance scheme which have a direct effect on
their earning.
 The brand image of vikram loaders is strong among the people in
the city but they fear any changes in the government regulatory
policy which will directly affect them.
 Most driver find load permit of vikram load carrier less and want it
to be increased.

Page | 106
LIMITATIONS OF THE SURVEY
With all the efforts to make the study fair, transparent and error free, yet
there might be some inherent limitations. Although every possible
measures are made to make the report more accurate.
Limitations:
 The project is valid for the predefined area of work only (lucknow)
 Some of the users were not having full and accurate data.
 They were biased on some aspects.
 It was not possible to ask each of the many users of load carrier.
 Some were not at all taking participation in answering the
questionnaire.

Page | 108
RECOMMENDATION:-
 The company can have its own finance company in order to
finance lower end customers who are willing to buy a product but
are not able to do so as a finance of the product cost them less.
 The company should value its customer and should work on brand
development and loyalty.
 The product itself is as successful in its every aspect but need a
good promotion, revival in customer satisfaction and development
of a good relationship between the customer and the company.
 Provide better service with prompt action can be taken to satisfy
the customer and thus increase the customer’s loyalty.
 Scooter India limited should focus over new policies to maintain a
good position in the market.
 The company should target its competitor in loader segment and
should compete with them by upgrading its technology and
improving its after sales service.

Page | 110
BOOKS
 Marketing Management Philip Kotler
 Marketing Research D.D. Sharma
 Research Methodology C.R. Kothari
WEBSITES
 www.scootersindia.com
 www.google.com
 http://www.piaggio.co.in
 http://www.mahindra.com
 http://www.atulauto.co.in

Page | 112
APPENDIX
QUESTIONNAIRE
Part – I
DATE: ………………
1. Name ………………………………………
2. Address …………………………………..
3. Age …………………………………
4. Sex (M/F) …………………..
5. Contact No. ………………………
6. Income level of the family: (per month)
Below Rs 1000 Rs 5000
Rs 5000-10000 Above Rs 10000

Page | 113
7. Earning members of the family:
Two Three Four
Five More than Five
8. Family size:
Two Three Four
Five More than Five

Page | 114
Part II
Q1. Is this your first vehicle?
a. Yes b. No
Q2. Do you know the company which manufactures it?
a. Yes b. No
Q3 Monthly earning from three wheeler load carrier?
a. <8000
b. 8000-10000
c. 10000-12000
d. 12000-15000
e. 15000-20000
Q4. How long have you been using this vehicle?
a. 0-1 year
b. 1-2 year
c. 2-3 year

Page | 115
d. 3-4 year
e. Above 4 year
Q5. How much was the delivery time?
a. Immediately
b. 3 days
c. 4 days
d. 5 days
e. 6 days
f. 7 days
g. >7 days
Q6. How many vehicles do you own?
a. 1
b. 2
c. 3
d. >4

Page | 116
Q7. Was there any major problem within 1 month after the purchase?
a. Yes
b. No
Q8. Service and maintenance from?
a. Showroom
b. Local Mechanic
Q9. What is your opinion, about the overall performance of your
vehicles?
a. Excellent
b. Very good
c. Good
d. Satisfactory
e. Poor

Page | 117
Q10. Is your opinion, the overall after sales service delivered by
dealer is?
a. Excellent
b. Very good
c. Good
d. Satisfactory
e. Poor
Q11.What will be your next vehicle in load carrier?
a. Vikram
b. Atul Auto
c. Bajaj Maxima
d. Mahindra Alfa
e. Piaggio
Q12. General suggestion if any………….

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