Lessons from Today's Great Brands for Real Estate Professionals

Lessons from Today’s Great Brands Anthony Juliano Women's Council of REALTORS® February 12, 2009

What a brand is NOT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

So what IS a brand? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

It’s the net impression of all message elements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The brand does NOT = the logo, but…

Consistency is crucial in today’s communication environment

You see > 3,000 ads every day

And then there are those other “channels”

Websites: 60 - 80 million MySpace members: 226 million Blogs: > 50 million

Why did we fall in love with these brands? ,[object Object],[object Object],[object Object]

How do they convey their brand promise? ,[object Object],[object Object]

Differentiation – what’s unique about your business?

“ A charismatic brand is any product, service or organization for which people believe there is no substitute” --Marty Neumeier, The Brand Gap

Establishing your brand ,[object Object],[object Object],[object Object],[object Object],[object Object]

Thanks! [email_address] (260) 424.3373

Lessons from Today's Great Brands for Real Estate Professionals

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Lessons from Today's Great Brands for Real Estate Professionals