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Market Entry & Expansions : A workshop
Business Case
Indian Diagnostic Chain goes to Cambodia
Indian Pharma opens manufacturing at Myanmar
Indian Fintech into investment and Wealth Management opening up in Singapore
Largest Auto component company wants to increase its presence in Japan
Indian restaurant chain wants to expand in Australia
India company wants to open old age home in Japan /or offshore
Indian edtech firm wants to open a school in Thailand
Economy at a glance (of target market) ;
Opportunities, Risks
Investment Opportunities
Population
Growth
GDP
No of markets
etc
Economic Growth & Macros
High Level Strategy for Market penetration
Critical Success Factors (Key considerations)
Channel
Strategic Alliances & JVs
Franchising and Licensing
Benefits of local Foot print
Service Delivery
Outsourcing & contracting
Targeted KPIs & ROIs
Capital Needed
Help needed & Next steps

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