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Segmenting a Market
Segmenting the Market ,[object Object],[object Object]
Market Segmentation ,[object Object],[object Object],[object Object]
Market Segmentation ,[object Object],[object Object]
Market Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Geographic Variables ,[object Object]
Geographic Variables ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Geographic Variables ,[object Object],[object Object],[object Object],[object Object],[object Object]
Demographic Variables ,[object Object],[object Object]
Demographic Variables ,[object Object],[object Object],[object Object]
Demographic Variables: Age ,[object Object],[object Object]
Demographic Variables: Age ,[object Object],[object Object],[object Object]
Demographic Variables: Age
Demographic Variables: Gender ,[object Object],[object Object],[object Object]
Demographic Variables: Ethnicity ,[object Object],[object Object]
Demographic Variables: Income ,[object Object],[object Object],[object Object],[object Object],Vs.
Demographic Variables: Income ,[object Object],[object Object],[object Object],[object Object],[object Object]
Demographic Variables: Income ,[object Object],[object Object]
Demographic Variables: Income ,[object Object],[object Object],[object Object],[object Object],[object Object]
Demographic Variables: Family Size ,[object Object]
Psychographic Variables ,[object Object],[object Object]
Psychographic Variables: Hobbies and Activities ,[object Object],[object Object],[object Object]
Psychographic Variables: Lifestyle ,[object Object],[object Object],[object Object],[object Object]
Psychographic Variables: Lifestyle
Psychographic Variables: Lifestyle ,[object Object],[object Object]
Behavioral Variables ,[object Object]
Behavioral Variables: Features Desired ,[object Object],[object Object]
Behavioral Variables: Usage Rate ,[object Object],[object Object],[object Object]
Behavioral Variables: Brand Loyalty ,[object Object],[object Object]
Combining Variables
Market Segment Profile ,[object Object],[object Object],[object Object]

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Market Segmentation Slides2