It is not essentially a simple task. When you decide to buy a franchise it is important to understand your abilities and research the market extensively. It is not necessary that higher the investment is, higher will be the profits, in fact this could be just the opposite.

2. As businessmen we are all quite
ambitious, without ambition nothing much
could be achieved. When you think of
investing in a franchise, it is pretty much
obvious that you want to invest in the most
promising and most profitable franchise
business there is. Question is all franchises
claim the same, then how will you identify if it
is the best option you have. Which one is really
a most profitable one?
on Top 500 lists?
that has the longest chain?
that has been there for the longest time?
that has the highest investment?
that has the best brand name?

3. It is not essentially a simple task because the
answer is all this and more. When you buy a
franchise, your decision is not only dependent
on profitability but also your own capacities in
terms of finance, time and business acumen.
Therefore when you decide to buy a franchise
it is important to understand your abilities and
research the market extensively. It is not
necessary that higher the investment is,
higher will be the profits, in fact this could be
just the opposite. There are many factors that
come into play. So that you identify the most
profitable business to start, first and foremost
ensure that you have looked at your financial
capacity, valued your assets, worked out on
how much time can you spare and importantly
what kind of familial support you have. Once
you are completely ready and have chosen
the products or services that you could best
sell, then you need to conduct a robust
research on what are the franchise options
you have.
Shortlist the franchises that match your
requirement, once through with your list, you
are ready to undertake in-depth study of each
franchise. Fill out applications to get the initial
documents from the franchisors, check the
market viability, talk to existing franchisees and
more. Few of the important factors to consider
are the return on investment, breakeven point,
and annual fee.

4. When you have established all of the above you
fairly have deduced to your list with a few
possible investment choices, what then? Study
the market for need of such franchise in the
locale you are benching on. It is important to
ensure that there is a need for the product and
service of the kind the franchise is offering in the
local market. The study could be primary or
secondary in nature. Analysing the need for the
product/s or service/s in the local market is
essential and profitability depends entirely on the
sales within the region allocated to the
franchisee.
Of all that is good, sublimity is supreme. Succeeding is the coming
together of all that is beautiful. Furtherance is the agreement of
all that is just. Perseverance is the foundation of all actions.
Lao Tzu

5. A franchise’s profitability depends on multiple
variables. The risk is comparatively less in
franchise business, however high profitability is a
balance between all the pointers discussed
above. The most profitable business is subjective
and hence one has to carefully consider each of
them. IIHT Technologies has been growing at an
exponential rate for over a decade with 40%
CAGR, it mentors its business partners and
provides complete support to the partners. Its
business partners are as well committed to high
quality and hence ensure growth. A Franchisor
could offer all the support, however an equal or
greater commitment from franchisee’s end can
ensure higher profitability of a particular
franchise.

6. Corporate Headquarters
#15,Sri Lakshmi Complex, 4th Floor, St. Marks Road, Bangalore - 560 001. India
Tel: 91 80 6160 4545 e-mail: franchise@iihttechnologies.com
web: www.iihttechnologies.com/