Building a brand image has long been recognised as an essential component in building trust between customers and a business. In the modern era this is easier than ever before, with social media providing numerous platforms that can help disseminate a brand image rapidly among a wide audience.

1. Ahmed Dahab
Business
BUILDING A BRAND
IMAGE
The Benefits of Social Media for

2. Ahmed Dahab
The Benefits of Social
Media for Building a
Brand Image
Building a brand image has
long been recognised as an es-
sential component in building
trust between customers and a
business. In the modern era this
is easier than ever before, with
social media providing numer-
ous platforms that can help dis-
seminate a brand image rapidly
among a wide audience.
Responsiveness
Social media channels are not
only great places to get the
brand image out there – they
also allow for an unprecedent-
ed level of communication with
customers. By providing a space
where feedback can be quickly
and easily generated, business-
es can understand what works
and where they need to make
changes.
Cost-Effectiveness
It costs very little in financial
terms to build an effective so-
cial media presence. Even small
businesses can usually afford to
build up their social media pro-
files and have someone main-
tain them.
New Customer
Identification
Keywords and hashtags help
businesses quickly and easily
identify potential new custom-
ers who may be interested in
what they have to offer. Social
media also makes it simple to
direct those identified towards
the company website or other
action.

3. Ahmed Dahab

4. You can learn more about
the recruitment aspect of
establishing and growing
a business by visiting the
blog of Ahmed Dahab.