Social Media Workshop for the Customer Relationship Management Association in Atlanta

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Sherry Heyl\'s interactive workshop session conduced at CRMA Atlanta\'s breakfast event on Social Media 3.0 - The New Corporate Responsibility - June 17th, 2009

Social Media Workshop © Concept Hub, Inc Provided by

A Few Definitions ,[object Object],[object Object],[object Object],[object Object]

Goal Setting - What types of goals are most appropriate for an online network? ,[object Object],[object Object],[object Object],[object Object]

First Check Point ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Universal Traveler

The Second Stage - Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Universal Traveler

Uncovering What You Want to Know With so much information available to an organization these days, a researcher can get tied up in constant research and fall down many various rabbit holes, never providing any true direction for an organization.

1. Demographics 2. The known values and needs of the the audience 3. List of problems we solve 4. List of solutions we provide 5. Keywords

What Next? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Universal Traveler

How Will You Measure Success? ,[object Object]

Enabling the Community to Support Each Other

RSS, RSS Readers, and Tags ,[object Object]

Syndication and Aggregation ,[object Object],[object Object]

Tag Your It! ,[object Object],[object Object],[object Object]

Although we recognize the value of an email marketing campaign, such a campaign does not have the reach as a thriving online social network that retains the loyalty of existing customers and acts as a magnet for new customers. Making Your Message Viral

Time Management? ,[object Object],[object Object],[object Object]

QUESTIONS? Sherry Heyl [email_address] 404-386-9801

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Social Media Workshop for the Customer Relationship Management Association in Atlanta

6. Uncovering What You Want to Know With so much information available to an organization these days, a researcher can get tied up in constant research and fall down many various rabbit holes, never providing any true direction for an organization.

7. 1. Demographics 2. The known values and needs of the the audience 3. List of problems we solve 4. List of solutions we provide 5. Keywords

8. Casting the Net

10.

11. Enabling the Community to Support Each Other

12.

13. Really Simple Syndication

14.

15.

16. Using Tags for Personal Content

17. Tagging to Be IT!

18. Although we recognize the value of an email marketing campaign, such a campaign does not have the reach as a thriving online social network that retains the loyalty of existing customers and acts as a magnet for new customers. Making Your Message Viral

19. Re - Think Your Email

20. Social Bookmarking

21.

22. Community Management

23. The Benefits of LENS

24. QUESTIONS? Sherry Heyl [email_address] 404-386-9801