Presented in ICICM 2019, Prague, Czech Republic

1. Influencing factors on students’ continuance intention to
use Learning Management System (LMS)
Ahad Zareravasan, PhD
Faculty of Economics and Administration, Masaryk University, Brno, Czech Republic
Email: Ahad.Zareravasan@econ.muni.cz
9th International Conference on Information Communication and Management, Prague, Czech Republic

2. Research question
What factors influencing students’ continuance
intention of LMS use ?
9th International Conference on Information Communication and Management, Prague, Czech Republic

3. Some facts
• The worldwide e-learning market is projected to be worth $325 Billion
in 2025.
• In 2017, approximately 77% of US corporations used online learning.
• In 2017, 67% of US companies offered learning opportunities via
smartphones.
• IBM saved approximately $200 million after switching to e-learning.
• In 2015, 49% of students worldwide stated they had taken an online
course in the preceding 12 months.
• As of April 2015, 9% of students worldwide had participated in a MOOC
in the past year.
• An average 6% of MOOC registrants earn a certificate.
9th International Conference on Information Communication and Management, Prague, Czech Republic

4. Research Model
9th International Conference on Information Communication and Management, Prague, Czech Republic

5. Research Method
• We used a seven-point Likert scale for all survey items.
• The questionnaire respondents were post-graduate students
from Mehralborz University (MAU)
• 153 valid questionnaires were returned (response rate, 30.6%.)
• Partial least squares (PLS) technique has been used for data
analysis employing SmartPLS (v. 3.2.7) tools (Ringle et al., 2015).
9th International Conference on Information Communication and Management, Prague, Czech Republic

6. Demographics profile (Number of students = 153)
9th International Conference on Information Communication and Management, Prague, Czech Republic

7. PLS Analysis Results
9th International Conference on Information Communication and Management, Prague, Czech Republic

8. Major Implications for research and practice
• Predictors of perceived usefulness of LMS
• Hedonic aspect of LMS
• LMS mobility feature
9th International Conference on Information Communication and Management, Prague, Czech Republic

9. Limitations
• The cross-sectional nature of the study,
• The sample of this research was limited to one single university
in Iran,
• The present study did not examine the role of possible
differences resulting from demographic variables.
9th International Conference on Information Communication and Management, Prague, Czech Republic

10. Thank you for your
attention!
Questions, comments or remarks?
Email: Ahad.Zareravasan@econ.muni.cz