4. Existing tools contain serious flaws
Inaccessible to app services and does
not provide users with their clinical
data
!
!
Inaccessible to doctors (HIPAA), and
not open source
!
!
Prices not personalized by payer EOBs
5. Our market is the 40% of Americans that
worry about their out-of-pocket expenses
$40,000
Annual Expenditures
$30,000
$20,000
$10,000
$0
Too much
to care.
40% of
Americans.
120m people in
46m+
households.
Too little
to care.
1st
50th
80th
90th
Percentile Within American Population
95th
99th
6. We provide people a simple, secure solution
that offers complete ownership of data
My Blue Button
• Packaged, personal
Blue Button “HIE of
One”
• Plug-and-play
hardware device
supports a household
• Acts on your behalf
without requiring you
to share your password
• $10/month service fee
7. Working Demo
Notification of Referral
Quotes are Available
Patient Reviews Out of Pocket expenses
and makes Selection
8. Our architecture incorporates Blue Button
Plus and several cloud-based services
SMS
My BlueButton
BB+Direct CDA
EHR
Patient’s Mobile
BB+REST
BB+Direct PDF
Insurance
Company
9. Risks and Mitigations
Risks
Poor adoption of Blue
Button Plus
Mitigations
Scrape data from view /
download / transmit
portals
Poor insurer support of
cost transparency
Use data from public
sources (e.g. GoodRx)
Privacy and security
concerns
Open source security
allows easy vetting
10. Bootstrapping starts today!
Completed:
Launched this weekend as an open source project and
Blue Button Plus support site
Next Steps:
1. Solicit sponsorships and partnerships
2. Launch developer image for Digital Ocean
3. Launch improved ONC Demo and test site - private
partner to http://sitenv.org
4. Launch support for Intel NUC
5. Seed funding
6. My Blue Button beta
