Farmer Communication Programme in Africa

Integrating Innovative and Interactive Methodologies in Popular Extension Approaches: The Biovision Farmer Communication Program in Africa David Amudavi Programme Coordinator, Biovision Farmer Communication Program Presented at The World Agroforestry Centre, Nairobi, 15 March 2011

CONTEXT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is Extension? ,[object Object],[object Object],[object Object],[object Object],Extension can be used to describe the broad function of communication of information from all relevant sources to assist in the process of change and innovation in different fields (agriculture, health, cooperative, etc) including people’s capacity and self-sufficiency in resolving problems and making integrated management decisions.

Common Elements in Definitions of Extension ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Common Elements in Definitions of Extension ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Common Elements in Definitions of Extension- cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Evolution of the Agricultural Extension Service ,[object Object],[object Object],[object Object],[object Object],[object Object]

b) Post Independence Period extension Approaches ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

c) Current Popular Extension Approaches ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Extension Reform Principles and Interventions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Biovision in Kenya and Eastern Africa ,[object Object],[object Object],[object Object]

Farmer Communication Programme (FCP) ,[object Object]

Goal, Vision and Mission of FCP ,[object Object],[object Object],[object Object]

Objectives of the FCP ,[object Object],[object Object],[object Object],[object Object]

FCP Theory of Change Information Deficient & underperforming Farming System Farmer Communication Programme ,[object Object],[object Object],[object Object],[object Object],[object Object],Productive and Sustainable Farming System ,[object Object],[object Object],[object Object],[object Object],- ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Innovations for Information Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Innovations for Information Communication ,[object Object],[object Object],[object Object],[object Object],[object Object]

Integrating and Adapting ICT Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Farmers Learning & Resource Centre in KARI Katumani

Extension Outreach Training Farmers on the Use of Digital Information Access

Integrating and Adapting ICT Services – Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Projected Ingredients for FCP Growth ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing and Sustainability of the FCP Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Biovision Africa Trust ( BVAT) ,[object Object],[object Object],[object Object],[object Object],[object Object]

FCP Networking Nationally, Regionally & Globally

Farmer Communication Programme in Africa

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