2. Agent Wildfire Key Belief #1– The Power of Word of Mouth “ There is only one thing in the world worse than being talked about, and that is not being talked about.” Oscar Wilde, The Picture of Dorian Grey
7. Word of Mouth Marketing Options Viral Influencer Social User-generated Community Referral/ Affiliate Experiential Buzz Cause -Driven
8.
9. If 67% of the economy runs on word of mouth, Why are we spending less than 5% of our money/time trying to get it?
10. If 80% of companies believe they are giving their customers a great experience.. Why do only 8% of our customers say they are getting a great experience?
11. If there are 1,540 people who hear about a problem before one complaint is fielded to management.. Why are we not making it easier for our customers to talk to us?
12. If every 7% increase in positive word of mouth or 2% decrease in negative word of mouth leads to 1% business growth. Why are we not attempting to measure word of mouth ?
13. If less than 10% of your audience fuels most of your word of mouth activity…. Why don’t we try to find these people ?
14. If more than 20% of the media we consume is user-generated (and 50% for people under 25) … Why do we not participate and invest in these spaces?