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Luxury Branding Online - How to Build a Luxury Brand in Social and Online

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Created and delivered by Jasmine Sandler, CEO of JS Media and Agent-cy, this presentation has been delivered to The Luxury Marketing Council as well as luxury marketing students in NYC University. The presentation shares the appropriate steps for using web marketing to drive brand engagement for luxury brands and luxury brand marketers. Deck includes a case study of a JS Media client.

Veröffentlicht in: Business
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Luxury Branding Online - How to Build a Luxury Brand in Social and Online

  1. 1. w w w .jasminesandler.co m | @Jasmine_San dl e r © J A S M I N E S A N D L E R BRANDING ONLINE FOR LUXURY MARKETERS JS MEDIA DIGITAL MARKETING TRAINING THIS PRESENTATION AND ALL CONTENTS ARE PROPERTY OF JS MEDIA AND CANNOT BE REUSED OR SHARED WITHOUT WRITTEN CONSENT FROM JS MEDIA AND JASMINE SANDLER @2018
  2. 2. POWERFUL LUXURY SOCIAL BRANDS w w w .jasminesandler.co m | @Jasmine_San dl e r © J A S M I N E S A N D L E R JS MEDIA DIGITAL MARKETING TRAINING
  3. 3. POWERFUL LUXURY SOCIAL BRANDS w w w .jasminesandler.co m | @Jasmine_San dl e r © J A S M I N E S A N D L E R JS MEDIA DIGITAL MARKETING TRAINING
  4. 4. STRONG LUXURY BRAND JS MEDIA DIGITAL MARKETING TRAINING w w w .jasminesandler.co m | @Jasmine_San dl e r © J A S M I N E S A N D L E R
  5. 5. STRONG LUXURY PERSONAL BRAND w w w .jasminesandler.co m | @Jasmine_San dl e r © J A S M I N E S A N D L E R JS MEDIA DIGITAL MARKETING TRAINING
  6. 6. STRONG LUXURY PERSONAL BRAND w w w .jasminesandler.co m | @Jasmine_San dl e r © J A S M I N E S A N D L E R JS MEDIA DIGITAL MARKETING TRAINING
  7. 7. SOCIAL BRANDING FOR THE LUXURY MARKETER w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R JS MEDIA DIGITAL MARKETING TRAINING
  8. 8. POSITIVE ONLINE MEDIA ATTENTION Influential Online Media in Your Industry will Want Your Insight in their Next Breaking Story www.jasminesandler.com | @Jasmine_Sandler w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R JS MEDIA DIGITAL MARKETING TRAINING
  9. 9. BUILD A STRONG REPUTATION ONLINE A Strong Position Equals Online Market Share. w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R JS MEDIA DIGITAL MARKETING TRAINING
  10. 10. INCREASE COMPANY SEARCH VISIBILITY For your target to find and engage with you www.yourlinkedinpage.com For your target to find and engage with your company www.yourwebsitehomepage.com For your target to find information about your products & services www.yourserviceslandingpage.com w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R JS MEDIA DIGITAL MARKETING TRAINING
  11. 11. DRIVE ONLINE AUDIENCE ENGAGEMENT A Strong Social Personal Brand Drives Influence, Loyalty & Audience Growth. w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R JS MEDIA DIGITAL MARKETING TRAINING
  12. 12. CREATE YOUR SOCIAL BRAND NICHE Your Niche will define your unique corner of the market w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R JS MEDIA DIGITAL MARKETING TRAINING
  13. 13. CREATE YOUR ONLINE BRAND STYLE What is your AUTHENTIC Voice? How Does your Audience ENGAGE? What COMMUNICATION Style Do You Possess? What IMAGE Do You Need to Portray? w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R JS MEDIA DIGITAL MARKETING TRAINING
  14. 14. DEFINE AND CONFIRM YOUR BRANDED CONTENT www.jasminesandler.com | @Jasmine_Sandler w w w .jasminesandler.co m | @ Jasmine_San dl e r© J A S M I N E S A N D L E R JS MEDIA DIGITAL MARKETING TRAINING
  15. 15. LINKEDIN LinkedIn is THE Ultimate Personal Branding Tool for Luxury Marketers w w w .jasminesandler.co m | @ Jasmine_San dl e r© J A S M I N E S A N D L E R www.linkedin.com/in/onlinebranding JS MEDIA DIGITAL MARKETING TRAINING
  16. 16. TWITTER Create a Influencer Persona Listen & Engage with Targeted Media Discover New Audiences Build #Hashtag Visibility Find Interview Opportunities w w w .jasminesandler.co m | @ Jasmine_San dl e r© J A S M I N E S A N D L E R @Jasmine_Sandler Twitter is where Social Influencers are Born JS MEDIA DIGITAL MARKETING TRAINING
  17. 17. w w w .jasminesandler.co m | @ Jasmine_San dl e r© J A S M I N E S A N D L E R FACEBOOK Facebook puts the Social in Social Branding www.facebook.com/agentcyceo JS MEDIA DIGITAL MARKETING TRAINING
  18. 18. w w w .jasminesandler.co m | @ Jasmine_San dl e r© J A S M I N E S A N D L E R • Share and Engage on Brand Personality • Search & Social Massive Visibility • Have a Video Plan in Mind • Can be Used to Support Interviews • Share Speaking Engagements • Share Tips, Client Stories • Social Brand Intro Video YOUTUBE YouTube is a perfect Thought-Leadership Tool JS MEDIA DIGITAL MARKETING TRAINING
  19. 19. w w w .jasminesandler.co m | @ Jasmine_San dl e r© J A S M I N E S A N D L E R CLIENT CASE STUDY – PRIVATE JET CARD COMPARISONS STEP 1 MESSAGING THAT HITS HOME WITH AUDIENCE PRIVACY “We do not provide or sell your info to any 3rd parties” RESPECT FOR THEIR TIME & MONEY “Our charts save you tens of hours of research and thousands of dollars in fees from choosing the wrong (PRIVATE JET CARD) program” JS MEDIA DIGITAL MARKETING TRAINING
  20. 20. w w w .jasminesandler.co m | @ Jasmine_San dl e r© J A S M I N E S A N D L E R CLIENT CASE STUDY – PRIVATE JET CARD COMPARISONS STEP 2 - ALIGNED WITH CREDIBLE ONLINE SOURCES See What Leading Media Is Saying About Private Jet Card Comparisons “With so many programs available, the decision process can be disorienting. So for advice on the best deals, Barron’s Penta turned to Doug Gollan, founder of Private Jet Card Comparisons, a modern-day online Kelley Blue Book for private jet cards that compares over 100 programs by 60-plus characteristics.” “PrivateJetCardComparisons.com is a new online hub that allows users to compare and choose which private jet options are best for them as individuals.” JS MEDIA DIGITAL MARKETING TRAINING
  21. 21. DIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @ Jasmine_San dl e r© J A S M I N E S A N D L E R CLIENT CASE STUDY – PRIVATE JET CARD COMPARISONS STEP 3 – BRANDED PROCESS VIDEO Lead for all online delivery * saves prospect time * delivers impact
  22. 22. w w w .jasminesandler.co m | @ Jasmine_San dl e r© J A S M I N E S A N D L E R CLIENT CASE STUDY – PRIVATE JET CARD COMPARISONS STEP 4 – CEO BRANDING JS MEDIA DIGITAL MARKETING TRAINING
  23. 23. SOCIAL SELLING www.jasminesandler.com | @Jasmine_Sandler w w w .jasminesandler.co m | @ Jasmine_San dl e r© J A S M I N E S A N D L E R Become Your Best Social Media Spokesperson JS MEDIA DIGITAL MARKETING TRAINING
  24. 24. CONTACT INFORMATION w w w .jasminesandler.co m | @ Jasmine_San dl e r© J A S M I N E S A N D L E R www.agent-cy.com www.jasminesandler.com https://courses.jasminesandler.com www.brandyouconference.com JS MEDIA DIGITAL MARKETING TRAINING

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