Created and delivered by Jasmine Sandler, CEO of JS Media and Agent-cy, this presentation has been delivered to The Luxury Marketing Council as well as luxury marketing students in NYC University. The presentation shares the appropriate steps for using web marketing to drive brand engagement for luxury brands and luxury brand marketers. Deck includes a case study of a JS Media client.

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© J A S M I N E S A N D L E R
BRANDING ONLINE FOR LUXURY MARKETERS
JS MEDIA DIGITAL MARKETING TRAINING
THIS PRESENTATION AND ALL CONTENTS ARE PROPERTY OF JS MEDIA AND CANNOT BE REUSED OR SHARED
WITHOUT WRITTEN CONSENT FROM JS MEDIA AND JASMINE SANDLER @2018

2. POWERFUL LUXURY SOCIAL BRANDS
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© J A S M I N E S A N D L E R
JS MEDIA DIGITAL MARKETING TRAINING

3. POWERFUL LUXURY SOCIAL BRANDS
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© J A S M I N E S A N D L E R
JS MEDIA DIGITAL MARKETING TRAINING

4. STRONG LUXURY BRAND
JS MEDIA DIGITAL MARKETING TRAINING
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© J A S M I N E S A N D L E R

5. STRONG LUXURY PERSONAL BRAND
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© J A S M I N E S A N D L E R
JS MEDIA DIGITAL MARKETING TRAINING

6. STRONG LUXURY PERSONAL BRAND
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© J A S M I N E S A N D L E R
JS MEDIA DIGITAL MARKETING TRAINING

7. SOCIAL BRANDING FOR THE LUXURY MARKETER
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8. POSITIVE ONLINE MEDIA ATTENTION
Influential Online Media in Your Industry will Want Your
Insight in their Next Breaking Story
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9. BUILD A STRONG REPUTATION ONLINE
A Strong Position Equals Online Market Share.
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10. INCREASE COMPANY SEARCH VISIBILITY
For your target to find and engage with you
www.yourlinkedinpage.com
For your target to find and engage with your company
www.yourwebsitehomepage.com
For your target to find information about your products
& services
www.yourserviceslandingpage.com
w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R JS MEDIA DIGITAL MARKETING TRAINING

11. DRIVE ONLINE AUDIENCE ENGAGEMENT
A Strong Social Personal Brand
Drives Influence, Loyalty &
Audience Growth.
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12. CREATE YOUR SOCIAL BRAND NICHE
Your Niche will define
your unique corner of
the market
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13. CREATE YOUR ONLINE BRAND STYLE
What is your AUTHENTIC Voice?
How Does your Audience ENGAGE?
What COMMUNICATION Style Do You
Possess?
What IMAGE Do You Need to Portray?
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14. DEFINE AND CONFIRM YOUR BRANDED CONTENT
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15. LINKEDIN
LinkedIn is THE Ultimate Personal Branding Tool for Luxury
Marketers
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www.linkedin.com/in/onlinebranding
JS MEDIA DIGITAL MARKETING TRAINING

16. TWITTER
Create a Influencer Persona
Listen & Engage with Targeted Media
Discover New Audiences
Build #Hashtag Visibility
Find Interview Opportunities
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@Jasmine_Sandler
Twitter is where Social Influencers are Born
JS MEDIA DIGITAL MARKETING TRAINING

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FACEBOOK
Facebook puts the Social in Social Branding
www.facebook.com/agentcyceo
JS MEDIA DIGITAL MARKETING TRAINING

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• Share and Engage on Brand
Personality
• Search & Social Massive
Visibility
• Have a Video Plan in Mind
• Can be Used to Support
Interviews
• Share Speaking Engagements
• Share Tips, Client Stories
• Social Brand Intro Video
YOUTUBE
YouTube is a perfect Thought-Leadership Tool
JS MEDIA DIGITAL MARKETING TRAINING

19. w w w .jasminesandler.co m | @ Jasmine_San dl e r© J A S M I N E S A N D L E R
CLIENT CASE STUDY – PRIVATE JET CARD COMPARISONS
STEP 1 MESSAGING THAT HITS HOME
WITH AUDIENCE
PRIVACY
“We do not provide or sell your info to any 3rd parties”
RESPECT FOR THEIR TIME & MONEY
“Our charts save you tens of hours of research and thousands of dollars in
fees from choosing the wrong (PRIVATE JET CARD) program”
JS MEDIA DIGITAL MARKETING TRAINING

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CLIENT CASE STUDY – PRIVATE JET CARD COMPARISONS
STEP 2 - ALIGNED WITH CREDIBLE ONLINE SOURCES
See What Leading Media Is Saying About Private Jet Card Comparisons
“With so many programs available, the decision process can be disorienting. So for advice on
the best deals, Barron’s Penta turned to Doug Gollan, founder of Private Jet Card
Comparisons, a modern-day online Kelley Blue Book for private jet cards that compares over
100 programs by 60-plus characteristics.”
“PrivateJetCardComparisons.com is a new online hub that allows users to compare and
choose which private jet options are best for them as individuals.”
JS MEDIA DIGITAL MARKETING TRAINING

21. DIGITAL MARKETING CONSULTING & TRAINING
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CLIENT CASE STUDY – PRIVATE JET CARD COMPARISONS
STEP 3 – BRANDED PROCESS VIDEO
Lead for all online delivery * saves prospect time * delivers impact

22. w w w .jasminesandler.co m | @ Jasmine_San dl e r© J A S M I N E S A N D L E R
CLIENT CASE STUDY – PRIVATE JET CARD COMPARISONS
STEP 4 –
CEO
BRANDING
JS MEDIA DIGITAL MARKETING TRAINING

23. SOCIAL SELLING
www.jasminesandler.com | @Jasmine_Sandler
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Become Your Best Social Media
Spokesperson
JS MEDIA DIGITAL MARKETING TRAINING

24. CONTACT INFORMATION
w w w .jasminesandler.co m | @ Jasmine_San dl e r© J A S M I N E S A N D L E R
www.agent-cy.com
www.jasminesandler.com
https://courses.jasminesandler.com
www.brandyouconference.com
JS MEDIA DIGITAL MARKETING TRAINING