1.
Jasmine Sandler
VP-level Digital
Marketer
B2B Tech Employer Case Studies
Digital Marketing Process

2.
Case Study: ACRONYM MEDIA – Analytics Firm
Challenge
Acronym Media’s resources for managing and
driving engaging content in social media were
maxed. They wanted to make their sales team
highly proficient in Social Selling.
Solution
• Content Planning
• Conference to Social Marketing Planning
• Social Media Strategy
• Social Sales Training
Results
• 10-20% Lead Gen increase y-y
• Sales Team growth count by 3
• New leads in new social product
-Jon Cho
Head of Agency Sales
Acronym Media
https://www.acronym.com/
“We have worked with Jasmine for over a year
now, in that time she proven to be a valuable
partner for our agency. She has held coaching
& training sessions across various
departments, outlining a framework for how
we can more effectively utilize social selling
strategies to better position our brand in the
marketplace. “

3.
Case Study: ACA – Online Payroll Distribution
Challenges
• Poor website User Experience
• Little knowledge of online audience behaviors
• Need for secure process of delivering partner documentation
• Limited Traffic
Solution
• U/X
• Conversion Optimization
• Website Redesign management
• SEO Strategy & On-Site
• Web Copy Editing
• Guided Online Focus Groups
• Functional Plan
Results
• Primary and Secondary audience delivered
optimal User Experience
• Conversion Increase *5
• Marketing Team made more efficient
“Jasmine is one of the best digital marketing
professionals in the business. Jasmine consistently
met and exceeded our expectations in our website
redesign.
“Jasmine is exceptionally knowledgeable and
creative. In addition, all of her deliverables were
completed on time and within budget. Moreover,
Jasmine is the consummate professional whose
expertise is only surpassed by her first-class
demeanor.."
-Mark Benson
CMO
DoubleRock
www.acaonline.com

4.
Case Study: IvanExpert - I.T. CONSULTING
Challenges
• Need to reach business clients
• Little understanding of opportunities to gain market share for
MAC consulting business
• No understanding of direct nor indirect online competition
• Confused brand identity : consultants or technicians?
• Frustrated with inefficient online marketing efforts
Solution
• Strategic plan and marketing action
• SEO Audit & Management
• Online PR
Results
• Growth of B2B business clientele 25%
• Regular guest contributor placement at eweek.com – high CTO
readership
• Traffic spikes 50-85%
"I have been working with Jasmine on marketing
for IvanExpert Consulting. She analyzed our website
and suggested key changes, she improved our SEO
traffic, she got our Senior Technology Expert a
monthly article at eWEEK.com and grew our B2B
sales In sum, Jasmine knows the ins and outs of
marketing,
especially online marketing."
Ivan Drucker
IvanExpert Consulting
CEO and Lead Engineer
www.ivanexpert.com

5.
Case Study: Interactive Edge: B2B Software
Challenges
• Ineffective Online Marketing Program
• Marketing Team not working together
• Poor Website User Experience
• Low E-Mail Open Rates
• No Social Following
• Company Branding almost none
Solution
• Strategic plan and marketing action
• E-Mail Marketing Strategy
• SEO Strategy & On-site work
• Web Site Redesign
• LinkedIn Marketing & Training
• B2B Social Media Strategy
Results
• Landed Nestle client during our program (300k client)
• New Site launched – all traffic up
• Open rates up to 25%
• LinkedIn Leads Daily for CEO
• Google Top Rank 2 main keywords
“Jasmine completely turned around Interactive
Edge. Starting with Digital Strategy, she then
helped to build our internal team and position me
in category as a thought leader. As a result of her
work, we now have a strong online brand and
consistent leads. Further we were able to close
our biggest client to date during her time as Lead
Marketing Director.
Zel Bianco
CEO Interactive Edge
www.interactiveedge.com

6.
Case Study: Intercall - Fortune 100 B2BTelecom
Challenges
• Need to prove to Parent (West) Online sales of audio and video
conferencing
• No clear understanding of SMB online market
• No unified social voice
• 10 Disparate Divisions with no Social
guidelines, governance or behavior
Solution
• B2B Social Media Strategy
• Content Planning
• Unified Messaging
Results
• Intercall SMB user paths launched on site
• Intercall dedicated team of 3 hired and trained for SMB initiative
• Key Stakeholders from Sales & Marketing working together
towards a common SMM goal
• Intercall SMM Manager utilizing blueprint for success
• SMB Market definitions for optimized Sales outreach
“Jasmine is passionate about social marketing for
business its business value and best practices.
Jasmine takes the time to understand your business
and goals, maps your unique landscape and delivers
outcomes that IMPACT SUCCESS. She is all about
engagement, involvement and results. She made
every meeting and dollar count and I can’t
recommend her more highly.”
-Cambria Vacarro,
Brand Manager, Intercall
www.intercall.com