Jasmine Sandler is a well regarded Digital Marketing Strategist and Consultant. She has provided Digital Marketing plans to 100s of corporate clients. By request, this is her owned Digital Marketing plan program options document. For help with digital marketing planning , contact jasmine@jasminesandler.com

1. Allcontent inthis documentis consideredconfidentialand propertyof JSMEDIA. Thiscannot besharedwithanyone
outsideofthedirect recipient without written expressed authorization of Jasmine Sandler @2020
Digital Marketing Plan Options
All plans delivered by Jasmine Sandler.
All plans copyrighted under JSM 2020
Option 1: $5,000
ACTIONABLE MARKETING PLAN REPORT AND ANALYSIS
A professional review,, analysis and optimization recommendations of your current Marketing and Digital Marketing
programs and resources .
STATEMENT OF WORK:
Review your business and history
In this review, which will come at the forefront of the project, I will do a formal business review to assess your brand
strength, competition, target audience, marketing materials and programs, client penetration and company resources.
Review all current and past marketing programs
I will diagnose all of your current marketing programs/campaigns/site to assess what can be improved and what needs
to be eliminated and how to do so. This will be in collaboration with you and your team.
Assess target audience buying behaviors in Social Media
I will take the target profile which you will provide for our kick-off and then, using social and search tools assess how the
target is using the web to find products similar to yours. In this I will deliver findings of where and how the target makes
these buying decisions on social networking sites. This will include any influencer groups online.
Assess competitive landscape
I will take competitive list which you will provide for our kick-off and then, review how these competitors are using
Social Media and other marketing to drive brand awareness, unique market position and qualified leads. I will deliver a
SWOT analysis therein as well as any details on their social spends.
Assess related partner opportunities
I will review potential online partners in Social for guest blogging and co-marketing opportunities with both large and
small players that serve a similar target.
Social Media Analysis and Review
Review opportunities for Social media community development. Assess channels, campaigns, branding, current target
use, competitive social branding and activities.
Create and deliver an Actionable Marketing Report
Actionable report and immediate marketing optimization plan to provide guidance in leveraging of content, optimization
of content, channel selection, set up, content, management guidelines, tracking and reporting. Further, provide initial
campaign ideas for social media buys in specific channels, complete with target marketing plan and lead generation
conversion points.
TERMS – 75% DUE AT SIGNING. 25% UPON DELIVERY. COMPLETION TIME 10 BUSINESS DAYS.

2. Allcontent inthis documentis consideredconfidentialand propertyof JSMEDIA. Thiscannot besharedwithanyone
outsideofthedirect recipient without written expressed authorization of Jasmine Sandler @2020
Option 2: $10,000
DIGITAL MARKETING PLAN
To have a targeted, action plan for using the web efficiently and effectively to drive highly qualified leads into an
optimized lead form. Further, to have an actionable content plan to start to drive market position and visibility online.
STATEMENT OF WORK:
Review your business and history
In this review, which will come at the forefront of the project, I will do a formal business review to assess your brand
strength, competition, target audience, marketing materials and programs, client penetration and company resources.
Review all current and past online marketing programs for opportunities and areas to avoid I will diagnose all of your
current marketing programs/campaigns/site to assess what can be improved and what needs to be eliminated and how
to do so. This will be in collaboration with you and your team.
Assess target audience buying behaviors on and off-line
I will take the target profile which you will provide for our kick-off and then, using social and search tools assess how the
target is using the web to find products similar to yours. In this I will deliver findings of where and how the target makes
these buying decisions. This will include any influencer groups online.
Assess competitive landscape
I will take competitive list which you will provide for our kick-off and then, review how these competitors are using the
web to drive brand awareness, unique market position and qualified leads. I will deliver a SWOT analysis therein. This
will include any indirect competitors that are ranking high for your business-driving keywords that are not directly
competing.
Assess related partner opportunities
I will review potential online partners for guest blogging and co-marketing opportunities with both large and small
players that serve a similar target.
Analyze and Recommend – Web Site User Experience
In definition with the most effective site flow and user paths, I will review, analyze and recommend around the best U/I
for lead conversion.
Includes:
• Recommendations around copy
• Recommendations around design
• Recommendations around user flow
• Recommendations around needing additional landing pages
SEO Analysis and Review
Review opportunities for SEO penetration includes competitive SEO analysis and keyword analysis as well as On-site
mini SEO Audit. Audit will review:
• Current site user flow
• Current site content
• Current site copy optimization

3. Allcontent inthis documentis consideredconfidentialand propertyof JSMEDIA. Thiscannot besharedwithanyone
outsideofthedirect recipient without written expressed authorization of Jasmine Sandler @2020
Review opportunities for SEM penetration includes competitive SEM analysis and keyword analysis.
Social Media Short Analysis and Review
Review opportunities for Social media community development. Assess channels, campaigns, branding, current target
use, competitive social branding and activities.
Create and deliver Keyword Analysis and Keyword Plan for SEO.
Create and deliver a Social Media Plan.
Plan to provide guidance in channel selection, set up, content, management guidelines, tracking and reporting. Further,
provide initial campaign ideas for social media buys in specific channels, complete with target marketing plan and lead
generation conversion points.

4. Allcontent inthis documentis consideredconfidentialand propertyof JSMEDIA. Thiscannot besharedwithanyone
outsideofthedirect recipient without written expressed authorization of Jasmine Sandler @2020
Option 3: $15,000
FULL DIGITAL MARKETING PLAN + CONTENT PLANNING + CAMPAIGN IDEATION
To have a targeted, action plan for using the web efficiently and effectively to drive highly qualified leads into an
optimized lead form around their needs for security and alarming systems. Further, to have an actionable content plan
to start to drive market position and visibility online. Finally, to have specific actionable planning around all areas of
Online Marketing, including social media campaigning.
STATEMENT OF WORK:
Review your business and history
In this review, which will come at the forefront of the project, I will do a formal business review to assess your brand
strength, competition, target audience, marketing materials and programs, client penetration and company resources.
Review all current and past online marketing programs for opportunities and areas to avoid
I will diagnose all of your current marketing programs/campaigns/site to assess what can be improved and what needs
to be eliminated and how to do so. This will be in collaboration with you and your team.
Assess target audience buying behaviors on and off-line
I will take the target profile which you will provide for our kick-off and then, using social and search tools assess how the
target is using the web to find products similar to yours. In this I will deliver findings of where and how the target makes
these buying decisions. This will include any influencer groups online.
Assess competitive landscape
I will take competitive list which you will provide for our kick-off and then, review how these competitors are using the
web to drive brand awareness, unique market position and qualified leads. I will deliver a SWOT analysis therein. This
will include any indirect competitors that are ranking high for your business-driving keywords that are not directly
competing.
Assess related partner opportunities
I will review potential online partners for guest blogging and co-marketing opportunities with both large and small
players that serve a similar target.
SEO Analysis and Review
Review opportunities for SEO penetration includes competitive SEO analysis and keyword analysis as well as On-site
mini SEO Audit. Audit will review:
• Current site user flow
• Current site content
• Current site copy optimization
• SEM Analysis and Review
Review opportunities for SEM penetration includes competitive SEM analysis and keyword analysis.
Social Media Short Analysis and Review
Review opportunities for Social media community development. Assess channels, campaigns, branding, current target
use, competitive social branding and activities.

5. Allcontent inthis documentis consideredconfidentialand propertyof JSMEDIA. Thiscannot besharedwithanyone
outsideofthedirect recipient without written expressed authorization of Jasmine Sandler @2020
Create and deliver Keyword Analysis and Keyword Plan for SEO.
Create and deliver a Social Media Plan.
Plan to provide guidance in channel selection, set up, content, management guidelines, tracking and reporting. Further,
provide initial campaign ideas for social media buys in specific channels, complete with target marketing plan and lead
generation conversion points.
Analyze and Recommend – Web Site User Experience
In definition with the most effective site flow and user paths, I will review, analyze and recommend around the best U/I
for lead conversion.
Includes:
• Recommendations around copy
• Recommendations around design
• Recommendations around user flow
• Recommendations around needing additional landing pages
Create and deliver a targeted Content Plan
A 3-month content plan and calendar will be created and delivered. The content plan will detail content by month and
then by week related to content parameters below:
• Channels
• Frequency
• Types of content
• Topical areas
• Ways to measure effectiveness
• SEO Keywords
• Market Position
• Competitive Market Share
• Social voice
Assess and recommend around appropriate Digital Marketing tools:
Lead Generation
Lead Nurturing
Social Media Management
Social Media Measurement
Online Reputation Management
Web Site Analytics
E-Mail Marketing
TERMS
75% DUE AT SIGNING. 25% UPON DELIVERY.
Option 1 – 10 day delivery; Option 2 – 21 day; Option 3 – 30 day delivery
All work is delivered by Jasmine Sandler, lead trademarked JSM services.
To move forward with any of the programs, send a service request with which program you would like to order and e-
mail to JASMINE@JASMINESANDLER.COM. From there, a formal and detailed Statement of Work and agreement will be
supplied for signature and deposit payment.