20. WITH YOUTUBE YOU DON’T JUST PAY FOR
VIEWS YOU EARN THEM TOO
Paid Organic
+ 20%
uplift
• In-Stream and In-Search
• 3 week campaign
• 1 million views
• £40k investment
• CPV - £0.03
834K 166K
21. WITH YOUTUBE EVEN SKIPPED VIEWS HAVE
BRAND VALUE TOO
Skipped
59%
81%
Free
Paid
Standard Pre Roll
& Not skipped