1. Integrating Tumblr into a Social
Engagement Strategy
Kimberley Hand

2. Blogs are Work

4. Who’s on Tumblr?

6. What is Tumblr?

8. Summary
• Tumblr is growing
• Second to Facebook in regards to time on
site
• It’s easy to get started Tumbleblogging
• Tumblr makes exploration fun

9. Who’s on Tumblr?
Who’s on Tumblr?

10. Who’s on Tumblr?: Standard
Hotel
• The Standard Hotel

11. Who’s on Tumblr?: General
Electric

13. Summary
• The Standard Hotel
– Focuses on the audience
• General Electric
– Tells a story
• Elle Magazine
– Behind the scenes look

14. Why Use Tumblr?

15. Achieve Goals

16. Be Where There’s An
Audience

17. Reach a New Audience

18. How to use Tumblr?
Expand Reach

19. Get Discovered

20. Summary
• Tumblr can help a brand:
– Achieve goals
– Engage its audience
– Reach a new audience
– Go viral
– Be discovered

21. BEST PRACTICES
How to Achieve Success

22. Moving Forward
Establish Metrics

23. Moving Forward
Tell A Story

24. Moving Forward
Get creative

25. Socialize

26. When to use Tumblr?
The Essence of Timing

27. Winner, Winner

28. Promote

29. Summary
• Set Goals
– Traffic, reblogs, comments etc.
• Tell a story
– What’s the brand like on Tumblr?
• Be creative
– What’s the content and experience on Tumblr?
• Be social
– Interact and share
• Perfect Timing
– Post frequently
• Reblog Contests
• Advertise

30. Questions?
Kimberley Hand
Khand@sitewire.com