Sarah Britten

Johannesburg, Gauteng ZA

Strategic Partner

Advertising / Marketing / PR

With over 13 years experience as a strategic planner in the ad industry, I've worked on brands including Standard Bank, kulula.com, Wimpy, Hollard Insurance, MTN, Land Rover, Optus (Australia), SARS, Colgate, Citroën, KOO and the Loeries. I have through-the-line experience covering everything from brand to direct, data and digital. I regularly comment on social media and marketing issues in the media. In 2005 I was awarded a PhD for a thesis looking at the role of advertising in national identity in post-apartheid South Africa. I'm a well-known blogger (though have had less time to write recently), occasional journalist and former columnist for Strategic Marketing; I also write occas...