A brief introduction to what we do at Green Light and how we might be able to help your business.

1. Credentials
2009
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2. green light | summary
Qualitative boutique
Established 1998
London based
International network
20 years qual experience
In-house viewing facility
Saros – respondent recruitment

3. green light | who we are
Green Light is a leading independent
qualitative research agency, immersed in
understanding people, and experts in
interpreting this understanding to
inform brand strategy
We pride ourselves in uncovering the
‘so what’ factor

4. green light | who we are
Established in 1998, we are a senior
team of enthusiastic, creative and
dedicated researchers, experienced in
both consumer and B2B research across
the UK and throughout the world

5. green light | what we offer
We work closely with clients on a range of
studies, including:
brand studies
concept tests
product launches
new packaging
marketing and communications evaluation
… and how these fit with the needs of
target audiences and their lifestyles

6. green light | what we offer
Our bespoke approach ranges from the
well-known, such as group discussions,
depth interviews, accompanied shops and
voxpops, to immersion sessions,
longitudinal studies, and interactive forums

7. green light | what we offer
range of discussion accompanied in-home ethnographic
formats shops interviews
emotional monitoring projective techniques blogs & SMS
immersion/ interactive longitudinal video diaries, webcams,
role reversal studies voxpops
interactive
custom panels field visits
message boards
home trial pre-tasks ideation workshops

8. green light | what we offer
international network
quality
creativity
recruitment
market
experience
understanding
flexibility context
partnering approach

9. green light | what we offer
international network
quality
creativity
recruitment
providing you with
tailored solutions to meet market
experience
your objectives efficiently understanding
and cost-effectively
flexibility context
partnering approach

10. green light | international experience
Sweden Finland
Norway Denmark Russian Federation
Czech Rep.
UK Germany Slovak Rep.
Canada
France Austria Poland
Austria Taiwan
Italy Hungary China
North America Spain Greece Romania
Israel Lebanon Ukraine Japan
UAE HK
Egypt Thailand
Mexico Philippines
Venezuela India
El Salvador Singapore
Kenya
Colombia Brazil
Peru
Chile South Africa Australia
Argentina
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11. green light | international experience
Sweden Finland
Norway Denmark Russian Federation
Czech Rep.
strong & close relationships
UK Germany Slovak Rep.
Canada Austria Poland
Austria
central coordination
France
Spain
Italy Hungary
Greece Romania
China Taiwan
North America Lebanon Ukraine Japan
Israel
local briefings
Egypt UAE Thailand
HK
Mexico Philippines
Venezuela internal workshops India
El Salvador Singapore
Kenya
Colombia local market insights
Brazil
Peru
multi-lingual researchers
Chile South Africa Australia
Argentina
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12. green light | Saros recruitment
In 2000 we established the qualitative recruitment
agency, Saros
This pioneering initiative grew out of an industry
need for better quality recruitment and proved to
be a market leader in this field, winning awards
for innovation
Specialising in UK recruitment, we have access to
165,000 respondents solely for the purpose of
conducting qualitative research
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13. green light | Saros recruitment
Saros allows us to offer our clients:
Niche targeting
Recontacts
Proprietary qualitative panels
Quality control
Fast turnaround
Cost-effectiveness
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14. green light | the meadow
We have our own in-house
viewing facility, the meadow, in
Central London
It offers a comfortable
environment for respondents
and clients, with a viewing
facility, audio visual equipment,
and video streaming … and
ultimately, it means a cost
saving for our clients 14

15. green light | what our clients say...
Clients have described us as being different for…
being personable and flexible
offering tailored solutions, an innovative approach, and fresh thinking
having the ability to decipher complexity and deliver impressive debriefs
delivering actionable insights and clear direction
“Working with Green Light is like having another member of the team on-board. They live and breathe our
brand during a project so that they can understand the issues we are facing, challenge our strategy and build
on our solutions. More than just a "researcher" or an "insight gatherer", what's great about Green Light is
that they go that extra mile to help you to think about the implications of what they have discovered and
what actions you could and should take as a result. When you start a project with Green Light, you know
that it's going somewhere!” Mark Whiting, Consumer & Shopper Knowledge Manager, Hennessy

16. green light | the team
global
strong process skills analytical
experience
category solutions-based
expertise thinking
flexible creative
willing to
attention to detail enthusiastic
challenge

17. green light | in summary
Green Light means seeing things differently...
…from a fresh perspective...
…and going much deeper…
…to provide the understanding you need...
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18. contact |
To talk further please contact
Andrea Higgins
020 7734 1314
ahiggins@greenlightresearch.com