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Marketing presentation
1.
2. How do writers market themselves?
• Leaflets
• Print/Newspapers/Magazine
• Websites
• Blogging
• Social media and network sites/ Facebook,
twitter
No business should rely on just one type of
promotion
3. Leaflets
Think about the design of your leaflet before
distribution.
ADIA-attract
-desire
-interest
-action
Where to distribute your leaflets
Leafleting is a great way to build brand reconviction over
a period of time and there are many ways to have your
leaflet seen starting with in newspapers, magazines,
through letter boxes, public places, hand outs
5. Print-Newspapers/Magazine
Because of how big the internet and social medial have become the
more traditional way of marketing is falling fast!
Many people said when tv appeared radio would go for ever, look
now… radio is still around so who's to say print will go because of the
internet?!
Print marketing dose still exist however with a downside… cost. Since
social media and online advertising there has been a decrease in print
advertising because people can do it for free now.
Despite social media being one of the biggest ways to advertise today
and that it cost more for print advertising there are still benefits of
print advertising- print tends to target a specific audience depending
on there age which means your ad will still reach plenty of people just
in a different way.
6. Websites
A website is is a good way to publicize a business
but how is you audience going to find out about
this website????
It is important that once your website is up and
running you add it to ‘Google Analytics’ in order
to track useful information including posts or
words that can help attract viewers to your page
7. Social Media and Networking Sites-
Facebook/twitter
In 1998 there were only 10% of people who had
access to the internet, 10years on 77% of the
population had access(national statistics 2004)
The internet is used is something that is used daily
by many people meaning advertising online or on a
social networking site, you are guaranteed to have a
wider or potentially a world wide audience