This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA), where Wil Reynolds (Founder, SEER Interactive ) spoke about the future of search.

1. The Future of Search
Date:
Author:
August 29, 2013
Wil Reynolds (@wilreynolds)

2. 2@phillian

3. 3
http://vimeo.com/etsy/liberty-vintage

4. 4

5. 5

6. 6
“End of search as we know it”

7. 7
What does that
mean for you?

8. 8
Pour some out for you

9. 9
Affiliate Marketing is Dying

10. 10
Better off than you were 3 yrs ago

11. 11http://bit.ly/seodiedin1997

12. 12Reputation Problem

13. 13

14. 14
What to do?

15. 15
What If Affiliate
Marketing was about
Monetizing Your…

16. 16
Passions?

17. 17
Platform monetization
of others passions?

18. 18
What I did at SEER

19. 19
Google Giveth,
Google Taketh

20. 20
Google has always tried
to replicate human
evaluation

21. 21
Cheese Steak
Cheesesteak
Philly Steak
Philly Steak & Cheese
Philly Cheesesteak
Philly Sandwich
A Philly

22. 22
“Entity”

23. 23

24. 24
Me: “I’d like a Wiz With”
Him: “With what?”

25. 25
Penn
Upenn
Univ. of Penn
Univ. of Penna
University of Pennsylvania
University of Penn
U. Penn
Penn University

26. 26
Friday, July 16th, 2010

27. 27
Get
You
Answers
Quickly

28. 28
“I match queries to words”
To
“I match queries to
concepts & Intentions”

29. 29
Relationships

30. 30

31. 31
Conversational
Search
(one result)

32. 32

33. 33
Is SEER Interactive
open?

34. 34
http://bit.ly/kg-seer
@dr_pete

35. 35

36. 36

37. 37

38. 38

39. 39

40. 40

41. 41

42. 42
Friends > Strangers

43. 43

44. 44

45. 45
More Impressions

46. 46

47. 47

48. 48

49. 49

50. 50
Lower rankings for bad
mobile experience

51. 51

52. 52
“Responsive design is
recommended”

53. 53

54. 54

55. 55

56. 56

57. 57

58. 58

59. 59
Different context?

60. 60
What is the
experience?

61. 61
90% Sales
10% Help

62. 62
45% Sales 45% Help
10% Sales

63. 63

64. 64
Wanna know when
your flight is?

65. 65

66. 66

67. http://www.flickr.com/photos/stefantell/
Tap out?

68. http://www.flickr.com/photos/amberandclint/
#RCS?

69. http://www.flickr.com/photos/amberandclint/
#RCS?
Add Value
Build Community
Address a Need

70. Frank Domizio

71. Video Project in Philly
@wilreynolds

72. 11 o’clock news
6 o’clock news
3 newspapers

73. My best #RCS idea
came from coffee

74. 74
Do #RCS?

75. 75
When is the last time
you did something that
was memorable?

76. 76
memorable?

77. 77
Addressed a Need?

78. 78
Added Value?

79. 79
BEST Answer
on the web?

80. 80
Google is
rewarding
brand behavior

81. 81
Google is rewarding
community building

82. 82
Affiliates are like guys

83. 83
Build
something, get in a
community w/ NO
PLAN to monetize

84. 84
Short term thinking

85. 85
Is painful in the end

86. 86

87. 87

88. 88
Best answer?
Or
Best Monetized?

89. The internet hates us 89

90. 90

91. 91

92. 92

93. 93
Ranking, Yes

94. 94
Value, No

95. Why do we write
content like this?
95

96. $Makes Money$96

97. 97
Girl, Blog links are
no-follow now
Guess I’ll stop
commenting then

98. ehow,
about.com,
Yahoo answers
98

99. We hate us too! 99

100. Why I like
personalized search
100

101. 101

102. Rewards community
building
102

103. 103

104. Why does Google
Rank Brands?
104

105. 105

106. Because we
want it
106

107. 3 years ago
Keynote
“No F’ing Shortcuts”
107

108. 108

109. #RCS adding
value
109

110. 110

111. 111

112. 112

113. 113
Make Great Content
Build Community
Solve Problems

114. 114
Then Monetize

115. 115
You SEE Gold

116. 116
Monetized

117. 117
Unmonetized

118. 118
Unmonetized

119. 119
monetized

120. 120

121. 121
@wilreynolds

122. 122
My passion is helping
you be successful
Meet me at the booth