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Optimizing With Your Merchant Partner

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Affiliate Summit
Affiliate Summit

Tips for affiliates on optimizing their sites and traffic, based on techniques tested by Overstock.com for each type of affiliate.

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Optimizing with Your Merchant Partner Jake Bailey, Affiliate Program Director, Overstock.com
Presentation Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies Tested by Overstock ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is important to Loyalty Customers? ,[object Object],Beginning in Q1 2006, Upromise members landed on
What is important to Loyalty Customers? ,[object Object]
What is important to Loyalty Customers? ,[object Object],19% Lift in Conversion!
What is important to Loyalty Customers? ,[object Object]
What is important to Coupon/Deal customers? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is important to Niche customers? Content is still King ………All you have to do is ask YourProductRatings.com
Other Merchants that Optimize well with their Affiliates ,[object Object],[object Object],[object Object],[object Object],[object Object]
Other Issues/Points Important to Affiliates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
10 Principles to Live by ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Affiliate-Specific Optimization Suggestions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Affiliate-Specific Optimization Suggestions Cont’d ,[object Object],[object Object],[object Object]
Future Content trends to prepare for ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions ,[object Object],[object Object]

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Optimizing With Your Merchant Partner

  • 1. Optimizing with Your Merchant Partner Jake Bailey, Affiliate Program Director, Overstock.com
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  • 9. What is important to Niche customers? Content is still King ………All you have to do is ask YourProductRatings.com
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Hinweis der Redaktion

  1. Going to next slide: We’ll begin by discussing a couple of the Affiliate Types and what they’re customers are looking for