This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York). Session description: Learn how to position your business to a new vendor, how to select new vendors to work with, how to find them, and what to look for to build a successful relationship with them.

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How to find new
business opportunities
if you are an affiliate marketer

2. Teodora Dobjanschi
Affiliate Network Manager | Avangate Affiliate Network
#1 CPS Network for Software and Digital Goods
 9 years of experience
 Contributor @FeedFront
 International Speaker (US & EU conferences)
 Connect via LinkedIn/Teodora-Dobjanschi
 Get in touch via Twitter @teodora239
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3. Agenda:
 Where can I find new affiliate programs?
1. Basic channels for driving new business.
2. Additional channels for advanced users.
3. Master affiliates ways of finding new opportunities.
 Takeaways.
 Q&A session.

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Where can I find new
affiliate programs?

5. 25% 19% 18% 9% 9% 7% 6% 4% 3%
AffStat
2016

6. 62% 25% 13%
Basic Advanced Master
AffStat
2016

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1. Basic channels for driving
new business.

8. Basic
Channels
Merchant’s
website
Online
Search Engines
Affiliate
Network
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9. Merchant’s website
• Research.
• Check the affiliate program page on
the vendor’s website.
• Sign-up and await confirmation.
• Manage denial emails.
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Notes:
Not all vendors have an affiliate
program page on their website as
some of them may overlook this and
focus only on the network they are
working with.
Some vendors have the affiliate
program page under different
sections of their website such as
‘Tools’, ‘Contact’, ‘About us’, etc.

10. Online Search Engines
• Keywords lists.
• Geolocation.
• Language.
• Search engine.
• Devices.
• Online Ads.
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11. Affiliate Network
• General Networks vs Niche
Networks.
• Network search options and
filters.
• Network tools (data feed, top
programs, news section, new
vendors notifications, etc.).
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2. Additional channels for
advanced users.

13. Advanced
Channels
Conferences &
Events
The Affiliate
Manager
contacts me
Word of Mouth
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14. Conferences and events
• Go to industry events.
• Participate to speaking sessions.
• Meet new merchants, networks, etc.
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15. The Affiliate Manager reaches out to me
• Contact details.
• Awareness.
• Traffic Quality.
• Network.
• Email management.
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AffStat
2016

16. Word Of Mouth
• Discuss with people from the same
industry or niche.
• Read news, articles, and keep up to
date with what is happening in the
industry.
• Benchmarks & Reports.
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3. Master affiliates ways of
finding new opportunities.

18. Master
Channels
Study your
Competitors
Search other
websites
Affiliate
Network contact
person
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19. Study your competitors
• Know your competitors:
 Similar promotional method used
 Similar audience targeted
 Similar products promoted
• Monitor competitors
• Update your portfolio
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Source: Lynda.com

20. Search on other affiliate websites
(from your niche)
• Affiliate websites promoting products
or services from your niche.
• Different promotional methods used.
• Similar audience targeted.
• Identify new opportunities.
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Source: toptierhomebasedbusiness.com

21. Affiliate Network direct contact
• Make sure you have a direct contact from
the network.
• Ask your contact person about new
opportunities.
• Follow affiliate network communications.
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Takeaways.

23. Takeaways:
1. Analyze your existing new business channels.
2. Identify the best channels to grow your affiliate business.
3. Include other new business channels to match your business goals.
4. Invest in your relationships with Affiliate Managers & Network
Managers.
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24. Q&A
Feedback, questions?
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25. Need help with your new business strategy?
Contact me at teodora.dobjanschi@avangate.com
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THANK YOU!
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