This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: More affiliate platforms offer scripts to automatically “affiliatize” links on your site that clicks off to an advertiser. Learn how Honeyfund is employing this technology and how you can do the same.

1. Honeyfund.com Inc. for Affiliate Summit West 2017
© Honeyfund.com, Inc.

2. Hi! We’re Sara & Josh from Honeyfund! We’re a couple of crazy kids
who started a free honeymoon registry back in 2006.
You see, like many couples, our one-bedroom San Francisco flat was
already furnished, our cupboards and drawers full of appliances and
utensils… but after paying for our own wedding, we didn’t have a
honeymoon budget. So, we created our own wedding webpage and
put up a simple wish list … airfare, resort nights, excursions, romantic
meals. Our wedding guests kinda blew our minds with their generous
donations to our dream honeymoon in Fiji (more than $5000!)… and
this is how Honeyfund was conceived.
Josh is a bonafide genius, and our technology brain trust (CTO). He
spent 10 years at Macromedia/Adobe where he invented two patented
processes.
Sara is CEO and runs the company’s finance, accounting, marketing
and HR functions. Her background is online marketing. She earned an
MBA in 2004 from Golden Gate University.
OUR STORY
© Honeyfund.com, Inc

3. HONEYFUND HAS GARNERED ATTENTION
FROM SOME OF THE BIGGEST MEDIA
OUTLETS IN THE WORLD!
• Featured on ABC’s Shark Tank in 2014 and
2015, and Beyond The Tank in 2016
• Honeyfund was featured on Good Morning
America’s segment on crowdfunding your
wedding in 2014
• Honeyfund.com was named by TIME.com
as one of the 50 Best Websites of 2012
• Honeyfund was featured as “Darcy’s Idea of
the Day” on MarthaStewartWeddings.com
in 2010
AWWW… SHUCKS!
© Honeyfund.com, Inc

4. HONEYFUND MISSION
“Honeyfund is the place for couples dreaming
of their happily ever after.
From honeymoon wishes to home down
payments, charity gifts to china, our one-stop
wedding registry solution offers the greatest
value with 100% free options.
Honeyfund is for all of us who aspire to one
simple thing: a fun and memorable wedding.
We know that every couple that comes to us is
just as unique as we were when we started
out, and that’s why our continued mission is
making each couple’s dreams comes true.”
© Honeyfund.com, Inc

5. • #1 Honeymoon Registry in the world
• Our market share is more than all our
competitors combined (Holy Smokes!)
• #6 wedding registry brand w/ 10-15%
market share in ALL wedding registries
HONEYFUND IS
#1
47%
Other
19%
Agent Registries
16%
Honeymoon
Wishes
7%
Travelers Joy
7%
The Honeymoon
4%
© Honeyfund.com, Inc

6. • #1 ranked online honeymoon and
universal gift registry
• #1 wedding registry app
• 6.4 million unique visitors per year
• 36,000 new members per month (18k
couples)
• $425 + million in gifts raised to date
• Top placement in Google’s organic search
results
• Featured on ABC’s Shark Tank in 2014,
2015, Beyond the Tank 2016
HONEYFUND
AT-A-GLANCE
WHO OUR USERS ARE AND WHAT THEY DO
• 73% are female
• 49% are between the ages 25 – 34
• 77% are college educated
• Over 30% have HHI over $100k
• Couples spend on average 5 minutes on the site and view 5.5
pages per visit
• Gift-givers spend on average 3 minutes on the site and view 4
pages per visit
© Honeyfund.com, Inc

7. "We planned an awesome 17 day
honeymoon in South Africa, Rwanda &
Kenya and itemized every element.
Passes for gorilla trekking, hiking boots,
massages, dinners...our guests loved it!"
Sameer & Nita
Raised $25,000
"We didn't want or need any more stuff.
Honeyfund gave us a lot of freedom to
not only pick exactly what we wanted
but also to express it creatively on the
website."
Karli & Mckell
Raised $3,500
Raised $3,500
"All our Honeyfund funds were put
towards our amazing honeymoon
traveling around Greece. We had dinners
paid for, activities and airfare!"
Whitney & Rob
What. . . 25k?!
COUPLES LOVE HONEYFUND!
© Honeyfund.com, Inc

8. A NEW Universal Travel Gift Card
for all the travel lovers in your life!
honeyfund.com/giftcard
HONEYFUND GIFT CARD
© Honeyfund.com, Inc

9. How YOU can create affiliate links
from user-generated content!!
• Examples of user-generated affiliate
links
• Tools available in popular affiliate
platforms and how they work
• Questions?
“AFFILIATIZE ME”
© Honeyfund.com, Inc

10. THE CONCEPT:
CAPITLIZE ON USER-GENERATED
LINKS ON YOUR SITE
© Honeyfund.com, Inc

11. • Forums
• Comments section of your blog
• SaaS applications
• Featured users
• Others?
WHERE DO YOU HAVE
USER-GENERATED LINKS?
© Honeyfund.com, Inc

12. • Suggested Guest Accommodations
• Store Registries Linked by Couple
HONEYFUND EXAMPLES
© Honeyfund.com, Inc

13. “AFFILIATIZING” TOOLS
© Honeyfund.com, Inc

14. NAVIGATE TO LINKS > LINK TOOLS
A single line of JavaScript you place on
your website that automatically
monetizes any link that leads to a CJ
advertiser.
CJ PAGE-BASED LINK TOOL
© Honeyfund.com, Inc

15. NAVIGATE TO LINK & TOOLS >
CONVERT-A-LINK
• Switch on Convert-a-Link
• Copy and paste the Javascript into the
bottom of each web page.
• Links appear normal to the user
AFFILIATE WINDOW
CONVERT-A-LINK TOOL
© Honeyfund.com, Inc

16. MAKE YOUR OWN
“AFFILIATIZE ME” CODE
© Honeyfund.com, Inc

17. Example: LINKSHARE
NAVIGATE TO LINKS > DEEP LINKING
• Choose advertiser
• Enter a URL
• Click “Create Link”
• Copy the URL at the bottom
HOW TO USE DEEP-LINK
TOOLS TO MAKE YOUR OWN
“AFFILIATIZE ME” CODE
© Honeyfund.com, Inc

18. • Take your LinkShare deep link URL
• Note the format:
– click.linksynergy.com/fs-bin/click?
– id=
– subid=
– …
– RD_PARM1=[dest URL]
HOW TO MANUALLY
AFFILIATIZE A LINK
h=p://click.linksynergy.com/fs-bin/click?
id=5mx9DcY8ZuE&subid=&offerid=391906.1
&type=10&tmpid=5988&RD_PARM1=[dest
URL]
© Honeyfund.com, Inc

19. • Choose a new destination URL
HOW TO MANUALLY
AFFILIATIZE A LINK
h=p://www1.macys.com/shop/product/betsey-
johnson-faux-fur-trim-hooded-lace-up-puffer-coat?
ID=2814549&CategoryID=269#fn=COAT_STYLE
%3DPuffer%26sp%3D1%26spc%3D276%26ruleId
%3D65|BS|BA%26slotId%3D6
© Honeyfund.com, Inc

20. • Take your NEW destination URL
• Paste it into your favorite URL Encoder
and hit “Encode”
• Copy the resulting URL
URL ENCODER
h=p%3A%2F%2Fwww1.macys.com%2Fshop
%2Fproduct%2Fbetsey-johnson-faux-fur-trim-hooded-
lace-up-puffer-coat%3FID%3D2814549%26CategoryID
%3D269%23fn%3DCOAT_STYLE%253DPuffer%2526sp
%253D1%2526spc%253D276%2526ruleId
%253D65%7CBS%7CBA%2526slotId%253D6%0A
© Honeyfund.com, Inc

21. PASTE ENCODED URL AFTER RD_PARM1=
• http://click.linksynergy.com/fs-bin/click?
id=5mx9DcY8ZuE&subid=&offerid=391906.1&t
ype=10&tmpid=5988&RD_PARM1=http%3A
%2F%2Fwww1.macys.com%2Fshop
%2Fproduct%2Fbetsey-johnson-faux-fur-
trim-hooded-lace-up-puffer-coat%3FID
%3D2814549%26CategoryID%3D269%23fn
%3DCOAT_STYLE%253DPuffer%2526sp
%253D1%2526spc%253D276%2526ruleId
%253D65%7CBS%7CBA%2526slotId
%253D6%0A
HOW TO MANUALLY
AFFILIATIZE A LINK
© Honeyfund.com, Inc

22. github.com/honeyfund/affiliatizeme
A SCRIPT TO DO THIS
AUTOMATICALLY ON
YOUR SITE
© Honeyfund.com, Inc

23. QUESTIONS?
© Honeyfund.com, Inc

24. Honeyfund.com Inc.
© Honeyfund.com, Inc