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7 Ways to Help Amplify Organic Content Reach

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Affiliate Summit
Affiliate Summit

This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas). Session description: Do more than just boost your vanity numbers. Get tools and strategies to amplify your reach to get your content in front of more people

Business
1 von 59
Michelle Held MetroNY, LLC METRONY.COM @METRONY @METRONYCOM 10Ways to Get More Out of Your Social Media Strategy
 Find your customers  Create content for people  Be consistent Where?
• LinkedIn 500M Users (18 – 54 years) • Instagram 800M (90% < 35 years) • Facebook 2B (40.5 years) • Twitter 300M (18-29 35% / 30-49 20%) • YouTube 1B (all ages, 25-34 years) • Snapchat 300M (18 – 24 years)
Goals  + Website traffic  Engage Potential Customers  Build Relationships  Industry Events  Leads
Attribution / ROI First Click vs Last Click
Social Media is one of the least effective revenue generators!
Tag everything! Tracking
Clean Up
Converse
AskCyberSecurity.com
Share Experiences
Social Roundup  Open Rate: 13.5% Click Rate: 1.4% Conversion: ~$8k
Cross Post
Increase Reach 4,924 Reach 1,136 Video Views $12
Live
Collab
Georgia Dome Implosion
Strengths  1 Billion Users  #1 video  2nd largest search engine  “How to”
What’s Working? https://www.youtube.com/muaaz
• Share Everywhere! • Weekly Blog
• 113% Traffic • 50 Leads Per Month (143% Increase) • 83 Leads from LinkedIn
Repurpose Social Content  Email campaigns  Web pages  Share x-platform
B2B Buyers & Purchasing Decisions 50% use
LinkedIn Connections  Branding  Position as Thought leader  Recruiting  Recommendations  Content Sharing  New Product & Services Launches  Lead Gen (Join Groups)
• Remarketing Audiences
Unsubscribes = Audiences
• Boost reviews • Boost best performing posts • Video views = New audiences
Targeting = Low Cost
Productivity Tools • HootSuite • IFTTT • Buffer • Feedly • SEMRush • Corel Video Pro • Photoshop • Jetpack
• Location tags: +79% engagement • Human faces: 38% more likely to get likes • Filtered photos 21% more likely to be viewed • Filtered photos 45% more likely to get comments • Convert to biz account to get stats
• Use #hashtags 7 – 11 is optimal -> 20 • all-hashtag.com
2x likes
Content Examples
Content Examples
Let’s Connect! MetroNY.com AskCyberSecurity.com Michelle G. Held
Disclaimer: All graphics are for educational purposes only in accordance with the Fair Use Act. All trademarks, trade names, or logos mentioned or used are the property of their respective owners.

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