Solutions to top challenges affiliate marketers face to stay in business and grow. Using quality, analytics and diversification to fight traffic drops, competition, low conversions and other problems. Experience level: Intermediate Target audience: Affiliate/Publisher Niche/vertical: Affiliates Sandrine Thompson, Strategic Insights Director, Commission Junction Cindy Ballard, Affiliate Director, Greg Hoffman Consulting (Twitter @cingroomer) Todd Farmer, CEO, Performstreet Media (Twitter @toddfarmer) Tricia Meyer, Owner, Sunshine Rewards (Twitter @sunshinetricia)

1. Coping with Affiliate Marketing
Challenges
Cindy Ballard (@cingroomer)
Todd Farmer (@toddfarmer)
Tricia Meyer (@sunshinetricia)
Moderator: Sandrine Thompson

2. Challenges
Tagul.com

3. Agenda
•Optimize Relationships
•Efficiency and Scalability
•Remain Competitive
•The Big Picture: Forward Thinking

4. Today’s Speakers
Tricia Photo Todd Photo Cindy Photo
Sunshine Rewards PerformStreet Media Greg Hoffman Consulting
President/CEO CEO Affiliate Director
@sunshinetricia @toddfarmer @cingroomer

5. Optimize Relationships

6. Optimize Relationships
•Affiliate Managers
•Outsourced Program Managers
OPMs)
•Networks
•Other Publishers

7. Efficiency & Scalability
•Technology
•Tools
•Outsourcing
HarrietCarter.com

8. Remain Competitive
•Focus on Customer
•Quality Content
•SEO and Social Signals
It’s a Marathon, Not a
Sprint!

9. The Big Picture: Forward Thinking
•Education
•Diversification
•Applies to Affiliates, Merchants,
and Agencies

10. Solutions
Tagul.com

11. Thank You!
Tricia Photo Todd Photo Cindy Photo
Cindy Ballard
Tricia Meyer Todd Farmer
Greg Hoffman Consulting
Sunshine Rewards PerformStreet Media
@cingroomer
@sunshinetricia @toddfarmer
cindy@
tricia@tricia.me toddfarmer@gmail.com
greghoffmanconsulting.com

12. Q&A