This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: I will be discuss several ways to implement a comprehensive online marketing strategy for any website, affiliate or merchant, with practical examples of each.

1. How to Implement a
Comprehensive Online
Marketing Strategy
By:
Evan Weber, CEO
Experienceadvertising, Inc.

2. Understanding Your Niche/Industry
• Competitive Research
• Who’s doing it and how
• How big is the vertical (search volume)
• Are you selling or not?
• What can you do better?
• Tools

3. Traffic Channels
• On-Site SEO
• Off-Site SEO
• Paid Search
• Social Networks (Facebook, Twitter, LinkedIn,
Instagram, Pinterest)
• Retargeting
• Email
• Affiliates
• Working Bloggers
• 3rd Party Portals
• Partnerships

4. On-site SEO
• Good meta-titles - page titles
• Good on-page content
• Articles Section
• Blog Section
• F.A.Q.’s
• Core Pages
• Site Map - Google Webmaster Tools
• Social sharing buttons

5. Off-site SEO
• Blog posts
• Press releases
• Directory pages
• Local Yellow Pages
• Classified Sites
• Forum Posts
• Buying domains to gain rankings
• Getting natural inbound links

6. Paid Search (Adwords & Bing Ads)
• Mobile optimized site is a must
• Good campaign structure, ad groups, ads
• Running promotions in the ads
• Taking advantage of sitelinks
• Bing Ads - less utilized, low hanging friut
• Track conversions
• Dedicated landing pages
• A/B test landing pages/homepage/cart
• Conversion rate boosters: Live Chat, trust logos,
testimonials, reviews, referral program.

7. Social Networks
• Facebook fan page, w/fan ads
• Boosted Posts, sell them
• Custom audiences - match customers to users
• Sweepstakes - enter to win
• Contests - Enter your photo, friends vote
• Facebook advertising
• Twitter Ads - sponsored posts, targeted followers
• Instagram - hashtags, gain a following
• Feature products, real examples, Pin to Win

8. Retargeting/Personalization
• Advertise to your non-buyers
• Advertise to your customers
• Personalize offers on-site based on behavior
• Retarget in the Facebook newsfeed, Facebook ads, and
on the web.
• Tap into niche retargeting networks (Bizo)
• Retarget through multiple venues: Adroll, Retargeter,
AdWords, Steel House

9. Email Marketing
• Segment your internal databases
• Monetize your databases
• Collect more data
• Market to your data - customer referral programs,
sweepstakes, other offers
• Find 3rd party email marketers with targeted lists for
solo email ads on a performance basis.
• Have your CAN-SPAM compliance intact

10. Affiliate Marketing
• Launch on a big affiliate network and leverage their
recruiting tools
• Use an agency that already has affiliate relationships.
• Recruit niche websites and blogs to be an affiliate.
• Advertise in Search for people looking for niche affiliate
programs.
• Micro-manage affiliate payouts.
• Promote great offers through your affiliates

11. Working with Bloggers
• Provide product samples to be reviewed
• Advertise with bloggers
• Help bloggers promote your company
• Write for your blogger network
• Attempt to get a blog roll link :)
• Get posted on Facebook - Boosted Post
• Get tweeted
• Make friends!!

12. 3rd Party Portals
• Classified Ads Portals - make pages
• Local Merchant Portals
• Yellow Pages Portals
• eBay
• Well-ranking websites
• Forums - with Blogs attached
• Any site that let’s you have a page

13. Partnerships
• Co-branded Landing Page/Site
• Newsletter Inventory Swaps
• Solo Email Blast Swaps
• Website Ad Inventory Swaps
• Thank You Page Placements
• Facebook Posts - Boosted Posts
• Tweets
• Blog Post
• Dedicated Page

14. Thank You!!
Evan Weber, CEO
Experience Advertising, Inc.
evan@experienceadvertising.com
954-662-8010