The 10 Golden Rules of Social Media Marketing
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This presentation is from Affiliate Summit West 2015 (January 18-20, 2015 in Las Vegas, NV). Session description: Digital Marketing experts will share the 10 most important strategies for using Social Media for business and personal brand development.
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The 10 Golden Rules of Social Media Marketing
- 1. the ten golden rules of social media @jayberkowitz
- 2. the ten golden rules of social media @jayberkowitz • what makes social media work for business and personal brand development • develop your own social property • how to build your channels • simple 3-step social media rock star
- 9. the ten golden rules of social media @jayberkowitz
- 10. it’s not about you
- 12. put their name in lights
- 14. retweet
- 17. the 95% rule
- 18. what is your passion?
- 19. If you build it they won’t just come
- 21. Campaign produced 14,545 targeted fans The cost per fan was $0.22 ‘if you like’
- 22. Photo Credit Flickr: avlxyz facebook advertising
- 23. Photo Credit Flickr: avlxyz Made in America Event Radio vs. Facebook Facebook = 12x more RSVP’s and 4x more attendees
- 25. 3. there are no rules
- 26. content is king
- 27. what are your top 3-4 q’s
- 28. a picture is worth 1,000 clicks
- 32. “We saw traffic triple from Pinterest and it converts at a higher rate than traffic from Facebook and Twitter” Warby Parker co-founder Neil Blumenthal
- 35. video!
- 40. Felix Arvid Ulf Kjelberg is a foul-mouthed Swedish video-game commentator 23.9 million total subscribers. 3.69 billion total views $8.47 million estimated yearly income after YouTube's 45% cut.
- 41. Facebook Video
- 42. Facebook Video
- 43. traffic x conversion = revenue
- 46. “That's an Aweber lightbox with Facebook integration. It works really well because the name of the user is already filled in.”
- 47. “After someone opts in, they receive a series of auto emails that are design to build trust, establish me as the expert in my space, and recommend solution that will solve their problems. Some of the these solutions I created myself, some are affiliate products, and some I don't make any money on but I recommend because they’re good.”
- 49. webinar
- 50. book
- 52. what is your ebook
- 53. lead the trends
- 54. lead the trends
- 55. lead the trends
- 56. Photo credit - Wikipedia
- 60. mobile/apps
- 61. Facebook Mobile • 1.5 billion users • The average person check FB 14 times per day. • 101 million people access FB via mobile per day • 71% mobile traffic
- 64. Podcasting
- 65. cascade content
- 66. cascade content
- 67. cascade content
- 68. cascade content
- 69. cascade content
- 70. the ten golden rules of social media @jayberkowitz 1. it’s not about you 2. the 95% rule 3. if you build it they won’t just come 4. there are no ‘rules’ 5. content is king 6. a picture is worth 1,000 clicks 7. video! 8. traffic x conversion = revenue 9. lead the trends 10.cascade content